This guide includes basic scheduling guidelines for 3 email schedules:
Laidback
This schedule is good for product launches, webinars, and higher-end product and event promotions. It’s also the most spread out.
Standard
The standard schedule is a great go-to schedule for most promotional emails and lasts just about a week.
Aggressive
This schedule is great for communicating flash sales and other time-sensitive items. This campaign is the shortest.
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