OptinMonster Documentation

Documentation, Reference Materials, and Tutorials for OptinMonster

Home

Docs

How to Use Rulesets in OptinMonster

How to Use Rulesets in OptinMonster

OptinMonster makes it easy to use, manage, and save Rulesets to quickly apply Display Rules to new campaigns. This allows you to easily configure conditions for where and how your campaign should appear to visitors.

In this article, you’ll learn how to use and manage Rulesets, including Saved Rulesets.

Before you start, we use specific terms related to Rulesets that are helpful to become familiar with.

  • A Rule contains a condition that allows or prevents a campaign from appearing.
  • A Ruleset is a group of Rules. You can create multiple Rulesets with completely different Rules if desired.
  • Saved Rulesets are user-created, custom Rulesets that you can save and import to easily apply a set of Rules. Saved Rulesets are especially helpful when you wish to quickly apply the same Rules to multiple campaigns in your account.

Each Ruleset is evaluated on its own, independent of any other Rulesets. As long as the conditions within an individual Ruleset are true, the campaign will be allowed to appear.

Rulesets

Add a Ruleset

To add a new Ruleset, follow these steps:

  1. Navigate to the Display Rules view in the campaign builder.
    Navigate to the Display Rules in the OptinMonster campaign builder.
  2. Each campaign starts with a Default Ruleset that you can customize. To add an additional Rulesets, select the Add New Ruleset button from the left sidebar.
    Add a Ruleset to your OptinMonster campaign.
  3. Enter a name for your new Ruleset in the field provided, then select the checkmark icon to save the Ruleset.
    Save new ruleset.
  4. Your new Ruleset will appear as list item in the left sidebar. The currently-selected Ruleset will display (editing) next to its name.
    Editing ruleset indicator.

Rename or Delete a Ruleset

To rename or delete a Ruleset, hover over the name of the Ruleset and select the pencil icon to edit, or the trash icon to delete. When deleting a Ruleset a popup modal will appear asking you to confirm the action.

Rename or delete ruleset.

Note: Each campaign must have at least one Ruleset. If your campaign only has one Ruleset, you will not be able to delete it until you create a new Ruleset.

Saved Rulesets

Create a Saved Ruleset

To create a new Saved Ruleset, follow these steps:

  1. In the Display Rules view of the campaign builder, click the Edit button for the Ruleset you would like to save.
    Edit Ruleset
  2. If you wish to modify the Ruleset conditions in any way before saving do so now.
  3. When you are ready to save the Ruleset, click the Save Ruleset button.
    Save Ruleset
  4. A popup modal will open where you can give your Saved Ruleset a unique Title and add custom notes. When you’re done filling out the details of your Saved Ruleset, click the Save Ruleset button.
    Save Ruleset in OptinMonster
  5. You’ll now find your new Saved Ruleset available from the Import Ruleset and Manage Rulesets modal windows.
    Manage Rulesets

Import a Saved Ruleset

To import a Saved Ruleset into a new campaign, follow these steps:

  1. In the Display Rules view of the campaign builder, click the Edit button from the Display Rules Summary view.
    Edit Ruleset
  2. Next, click the Import Ruleset button.
    Import Ruleset
  3. A popup modal will appear with all of your saved Rulesets. Locate the Ruleset you would like to import and click the import option Add as NewAdd to Existing, or Replace Existing.
    Import Ruleset Options in OptinMonster

    • Add as New – Import the Ruleset new without overwriting the Ruleset you are currently editing.
    • Add to Existing – Import the Ruleset and add to the existing conditions of the Ruleset you are currently editing.
    • Replace Existing – Import the Ruleset and replace all existing conditions of the Ruleset you are currently editing.
  4. When you’re finished, Save your campaign.

Managing Saved Rulesets

To manage existing Saved Rulesets, follow these steps:

  1. In the Display Rules view of the campaign builder, select the Manage button from the left sidebar.
    Manage Rulesets in OptinMonster
  2. The Manage Rulesets popup modal will open where you can Rename, Duplicate, or Delete any Saved Rulesets.
    Edit Ruleset Options
    IMPORTANT: Deleting a Saved Ruleset will remove the Ruleset from your OptinMonster account completely, for you and all sub-account users. Any campaigns using the deleted Ruleset will retain their display rules, but the deleted Ruleset will not be able to be imported to any future campaigns. You will need to recreate and resave the Ruleset to import it into campaigns.
    If you would like to simply remove any rule(s) found in a Ruleset from a particular campaign, click the trash can icon next to the individual display rule(s) to remove.

FAQs

Can I bulk-apply a Saved Ruleset to multiple campaigns at one time?

It’s not possible to bulk-apply settings, including Saved Rulesets, to multiple campaigns at this time. You’ll need to edit each individual campaign to apply the Saved Ruleset(s) you wish to use.

Troubleshooting

I can’t access some Saved Rulesets, why not?

If you are logged-in as a Sub-Account User, check with your account Owner that you have been granted permission to access the specific Saved Rulesets you are looking for.


Still stuck?

How can we help?

Last updated on


Start Getting More Leads & Sales Today with OptinMonster!

Start Getting More
Leads & Sales Today
with OptinMonster!

Create and launch smart capture forms today in minutes. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

chris zelig medstar media

Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com