OptinMonster Documentation

Documentation, Reference Materials, and Tutorials for OptinMonster

Home

Docs

How to Use the InactivitySensor™ in OptinMonster

How to Use the InactivitySensor™ in OptinMonster

OptinMonster makes it easy to recover abandoning website visitors and turn them into subscribers and customers. Our InactivitySensor™ feature allows you to grab the attention of disengaged and abandoning visitors on any device (mobile, tablet, and desktops).

In this article, you’ll learn how to use OptinMonster’s InactivitySensor™ to trigger a campaign.

Before you start, InactivitySensor™ is available with a Plus or higher subscription.

InactivitySensor™ cannot be used with Inline campaigns.

InactivitySensor™ detects the lack of activity on your site (like scrolling, clicking, etc) and triggers your targeted campaign.

Configure InactivitySensor™

When you create a campaign in OptinMonster you can capture abandoning leads by triggering it to appear using InactivitySensor™.

To enable InactivitySensor™ on your campaign, follow these steps:

  1. Navigate to the Display Rules view in the campaign builder.
    Navigate to the Display Rules in the OptinMonster campaign builder.
  2. Next, when adding or editing a rule select When (Triggers) from the left-hand list and select the InactivitySensor™ (Seconds of Inactivity) option.
    InactivitySensor rule in OptinMonster.
  3. Choose the operator from the dropdown and adjust the time in seconds as desired.
    InactivitySensor options.
  4. When you’re finished, Save the campaign.

Examples

The most effective way to use this rule is to target desktop and mobile users separately since mobile and desktop visitors behave differently. Study your Google Analytics data for your site and test your how many seconds of inactivity produce the best results for your site.

Mobile visitors often scroll while they are actively engaged on your site, Also, many phone screens will dim after 30 or 60 seconds of inactivity on their own, and you’ll want your campaign to show before that happens. You will want to set a short inactive time period for mobile devices, like the one below:

  • Visitor inactive time is at least 10 seconds
    AND
  • Visitor’s device is mobile

For desktop users, your delay may need to be longer, as visitors’ monitors will not automatically dim or close like a mobile phone is more likely to do. Your Display Rules would look like this:

  • Visitor inactive time is at least 60 seconds
    AND
  • Visitor’s device is desktop

FAQs

What’s the best way to use InactivitySensor™ to get more subscriptions?

We recommend the following:

  • Combine this rule using an OR condition with Exit-Intent to target users who get ready to leave OR stop browsing.
  • Create split tests so you can determine the best time of inactivity for your site or type of visitor, for the most impressions, and more importantly a higher conversion rate.
  • Set MonsterEffects and Sounds to catch your distracted visitor’s attention.
Is this the same as Mobile Exit-Intent?

No, InactivitySensor™ triggers a campaign when a certain amount of time has passed and the visitor has not taken any action.

Mobile Exit-Intent is a separate feature that triggers a campaign when a visitor actively scrolls up on a mobile device, or clicks the browser “Back” button, depending on the rule’s sensitivity settings.

Learn more about Mobile Exit-Intent.


Still stuck?

How can we help?

Last updated on


Start Getting More Leads & Sales Today with OptinMonster!

Start Getting More
Leads & Sales Today
with OptinMonster!

Create and launch smart capture forms today in minutes. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

chris zelig medstar media

Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com