18 Best WordPress Plugins & Tools for 2024

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Are you looking for the best WordPress plugins for your website?

Choosing WordPress plugins can be challenging, given that over 60,000 WordPress plugins exist. And not all plugins are free, or work as promised, so making the wrong choice can cost you money and time.

Fortunately, I love playing with WordPress plugins. I am an expert in conversion rate optimization (CRO), which is a fancy way of saying I can help you grow your online businesses.

So keep reading as I’ll share the best WordPress plugins every website and WordPress blog should have.

List of the Best WordPress Plugins

  1. All in One SEO
  2. OptinMonster
  3. MonsterInsights
  4. WPForms
  5. SeedProd
  6. WPML
  7. Sucuri Firewall
  8. UpdraftPlus
  9. PushEngage
  10. MemberPress
  11. RafflePress
  12. WP Simple Pay
  13. Easy Digital Downloads
  14. AffiliateWP
  15. WP Rocket
  16. Constant Contact
  17. Nextiva
  18. AdSanity

1. All in One SEO (AIOSEO): Best SEO Plugin

best WordPress plugins for SEO

AIOSEO is the best SEO plugin for WordPress.

Why does SEO matter so much? Well, even if you have the best marketing strategy and content on earth, none of that matters if no one sees your website in the first place.

SEO is how visitors find your website. AIOSEO helps you write better titles, meta descriptions, al tags, and more. This will help your content get to the top of the search results page.

Over 3 million professionals use this plugin as a result.

Key AIOSEO Features:

  • Link Assistant: Helps you manage internal and external links
  • Redirection Manager: Prevents users and search engines from getting lost when you move or delete content
  • Rich Snippets Schema: Helps you get more rich snippets like reviews, products, or top stories
  • SEO Audit Checklist: Identifies critical SEO errors and suggestions for improvement in seconds
  • TruSEO On-Page Analysis: Gives you a smart SEO checklist for every post and page
  • XML Sitemaps: Show search engines where to find content on your site

Why You’ll Love AIOSEO

I appreciate that AIOSEO is both powerful and easy to use.

It has an automated setup wizard to help you choose SEO settings for your business. But you still get customized, actionable suggestions for each page. The TruSEO score updates in real time as you make changes so you can immediately see results.

There’s a lite version of AIOSEO you can download from the WordPress plugin repository. The premium version starts at $49.60/year.

Alternative: Yoast SEO

2. OptinMonster: Best Lead Generation Plugin

WordPress busines plugins for lead generation

OptinMonster is the premium WordPress plugin for growing your email list, leads, and sales. Whether you want to convert abandoning visitors into customers, increase pageviews, increase conversions, then OptinMonster is your go-to plugin.

Our drag and drop builder, Exit-Intent ® technology, and precise targeting are truly hard to beat.

New campaign in the OptinMonster builder.

No matter what type of online business you run, OptinMonster has a solution for you.

Key OptinMonster Features

  • 6 Opt-in Campaign Types: Match your campaign type to your goals with popup, floating bar, slide-in, inline, fullscreen, and gamified
  • Campaign Triggers: Show your campaigns at the right time with Exit-Intent® Technology, Scroll Trigger, MonsterLinks™, Inactivity Sensor™, Timed Display Control, Campaign Scheduling, and other triggers
  • Targeted Campaigns: Find the right audience for your campaigns with Referrer Detection, Page-Level Targeting, OnSite Follow Up Campaigns®, OnSite Retargeting®, Geo-Location Targeting, Cookie Retargeting, Device-Based Retargeting, and AdBlock Detection
  • Drag & Drop Builder: Have your optin form ready in minutes with our easy to use builder
  • Seamless Integrations: Connect your campaigns with the marketing and sales tools you’re already using, like Mailchimp or Hubspot

This WordPress plugin also provides award-winning support via email and, for many, chat. There are lots of tutorials to help you get started and supercharge your list-building.

Why You’ll Love OptinMonster

Like AIOSEO, OptinMonster is user-friendly but full of powerful features. You can get started right away, then refine your campaigns as your business grows.

OptinMonster comes with more WordPress-specific targeting rules than any other plugin. This lets you show campaigns to the right people. And it’s not just one of the best tools for WordPress lead generation, it works on other sites like Shopify and Squarespace as well!

Ready to get started? Click below to start your risk-free OptinMonster account!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)

Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

You can also find a lite version of OptinMonster on WordPress.org. The pro version starts at $9/month.

3. MonsterInsights: Best Analytics Plugin

WordPress plugins for business website analytics

MonsterInsights is the best WordPress analytics plugin around.

Why is an analytics plugin so important? You can’t improve what you can’t measure.

MonsterInsights allows you to understand complicated analytics like traffic sources and audience behavior easily. You’ll know what’s working and where you’re wasting your time.

With MonsterInsights, you won’t have to guess what to do next. The data can drive your strategy.

MonsterInsights also offers eCommerce tracking for Woo or Easy Digital Downloads. You can see your sales trends instantly without messing with spreadsheets or calculations.

Key MonsterInsights Features

  • Analytics Tracking: Dig deep with over a dozen tracking features like affiliate link, post type, outbound link, and eCommerce tracking
  • Custom Reports: See your analytics data from within your WordPress dashboard (and save 5+ minutes a day!)
  • Integrations: Connect with your eCommerce, form, affiliate, and other plugins you’re already using
  • No-code Installation: Set up your analytics without a developer

Why You’ll Love MonsterInsights

I love how MonsterInsights just works. Do you see a pattern with all our favorite WordPress business plugins? Easy but powerful.

Installation and setup are simple, and additional features are available at the press of a button.

Website analytics are vital to the growth of your business, and with MonsterInsights, you have real-time access to the data you need.

And yes, there’s a lite version of MonsterInsights you can try too! The premium version starts at $99.50/year.

4. WPForms: Best Contact Form Plugin

WPForms is the best WordPress plugin for building forms without any coding.

Every website needs a contact form. But WPForms can also create surveys, conversational forms, quizzes, and even payment forms. All with an easy drag-and-drop builder.

Key WPForms Features

  • Drag & Drop Form Builder: Easily create your forms in just a few minutes without coding
  • Instant Notifications: See form submissions and respond soon as they contact you
  • Responsive Designs: Show your forms beautifully on any screen size
  • Payment Processor Addons: Collect payments with Stripe, Paypal, Square, and more
  • Integrations: Connect your form to your favorite email marketing, CRM, and other tools

Why You’ll Love WPForms

Your contact, registration, and payment forms will look super professional. And you’ll be able to collect important information easily and respond quickly as needed.

The lite version of WPForms is a great place to start if you don’t need payment forms, integrations, or other advanced features just yet.

The premium WordPress plugin starts at $49.50/year.

5. SeedProd: Best Landing Page Builder

SeedProd

SeedProd is one of the best WordPress plugins that gives you a super easy way to create beautiful WordPress pages in minutes.

The page builder plugin can build lead capture pages, sales pages, coming soon pages, and more.

Key SeedProd Features:

  • Drag & Drop Page Builder: Build great-looking themes, pages, and layouts fast without any coding
  • Block and Template Library: Use our premade, professionally designed blocks and templates to save time on your website design
  • Live Previews: See changes on any page, whether draft or live
  • Built-In Coming Soon and Maintenance Modes: Limit access to your website while under construction
  • Integrations: Connect with Woo and top email marketing providers

Why You’ll Love SeedProd

SeedProd is a versatile page builder without all the fuss of more complex themes.

There are plenty of blocks and templates ready to go if you need to whip up a landing, maintenance, or 404 page fast.

Power users, you can also build your entire website top to bottom with SeedProd’s Theme Builder.

The premium version starts at $39.50/year.

Alternatives: Elementor and Beaver Builder are both good website builders. Divi is a popular WordPress theme with powerful page-building features.

6. WPML: Best Translation Plugin

WPML lets you build and run sites in different languages and its one of the best WordPress plugins for the said role. People are more likely to buy if they can clearly understand the website they’re buying from.

Having a multilingual site isn’t just for international companies. If your small business sells to customers in areas where languages other than English are commonly spoken, being multilingual can help you stand out.

Key WPML Features

  • Flexible Translation Methods: Translate entire sites automatically or create your own translations
  • Multilingual eCommerce: Build and run multilingual and multi-currency eCommerce stores
  • String Translation: Translate texts in other plugins and admin screens
  • Multilingual SEO: Optimize your sites for searches in multiple languages

Why You’ll Love WPML

WPML is fast and efficient, which keeps your page speed high. It’s also stable and secure, with internal and external audits by the developers. It works with almost any WordPress theme and plugin. Furthermore, WPML works great with OptinMonster, which means you can run multilingual campaigns and optimize your lead generation and email marketing strategies for a global audience.

Alternatives: TranslatePress is a great front-end translation plugin. Polylang lets you translate all sorts of WordPress content and metadata.

7. Sucuri Firewall: Best Security Plugin

If you don’t have a firewall, you’re leaving your site open to hackers and malware attacks. Sucuri Firewall offers a WordPress security plugin complementing Sucuri services, integrating them into your site.

Key Sucuri Firewall Features

  • Malware and Hack Protection
  • Bad Bot Blocking: Automatic protection from malicious bots or hacker tools
  • Geo Blocking: Choose which countries to block entirely or choose the top 3 attack countries
  • DDoS Attack Mitigation: Block Distributed Denial of Service (DDoS) attacks that can cause costly downtime
  • Virtual Patching and Hardening: Constantly updated server rules and patches protect your site
  • CDN: Speed optimization through a content delivery network

Why You’ll Love Sucuri Firewall

Sucuri blocks attacks before they reach your server. It checks for malware, malicious JavaScript, and other suspicious factors every 3 hours. You can also make sure your site isn’t blacklisted.

WP Activity Log is an important companion plugin that keeps a log of all user activity that you can download for free.

Alternative: Jetpack, Wordfence

8. UpdraftPlus: Best Backup Plugin (Free Version)

UpdraftPlus is one of the best WordPress plugins for WordPress backup.

Editing mistakes and malicious website attacks happen all the time. UpdraftPlus ensures you have a secure backup ready in case you need it.

Even the free version lets you back up files and databases to the cloud and restores with a single click.

Key UpdraftPlus Features

  • Multisite Compatibility
  • Backups: Back up your data manually or automatically
  • Storage: 1 GB of storage included free with more available for purchase
  • 1-click Restore

Why You’ll Love UpdraftPlus

The base UpdraftPlus plugin is one of the best free WordPress plugins, which is fantastic. You can upgrade for extra features and support.

Alternative: Backupbuddy is a WordPress backup solution that handles backup, storage, and restoration all in one plugin.

9. PushEngage: Best Push Notification Tool

PushEngage

PushEngage is an excellent WordPress addon for boosting sales through push notifications.

Once your customers opt in, you can send personalized, triggered push notifications like low inventory, price drop, and abandoned cart messages.

Key PushEngage Features

  • Customizable Optins: Maximize signups with timely, targeted push notification opt-ins
  • Flexible Styling: Customize the copy, visuals, and branding of your push notifications
  • Personalization: Tailor your push notifications with geo-location, language, or time zone
  • Segmentation: Target the right subscribers at the right time based on the page they subscribed from, pages viewed, device type, location, and more
  • Advanced Analytics: Track views, clicks, sales, and revenue of each push notification, campaign, or funnel

Why You’ll Love PushEngage

PushEngage is the best WordPress plugin for push notifications. But you can also use it on Shopify, Squarespace, and nearly every other website platform.

You don’t need any coding skills to use PushEngage, and it won’t slow down your website. For those of you working with customers in the EU, PushEngage is GDPR compliant as well.

10. MemberPress: Best Membership & LMS Plugin


MemberPress is the best plugin to create a membership site, an online course site, and a content paywall.

You can limit access to your website content, including courses and digital downloads, to paying members only.

Key MemberPress Features

  • Courses: Create and sell online courses from within your membership program without a separate plugin or download
  • Easy Setup: Install the plugin, connect your payment gateway, and go
  • Access Rules: Control over what content your users can see based on what membership or digital products they purchase
  • Community Forum Integration: Build a VIP space for your members with bbPress and many other WordPress forum plugins
  • Custom Coupons: Promote your memberships with custom coupon codes

Why You’ll Love MemberPress

MemberPress is super easy to set up but packs a lot of features. With MemberPress, you can group members, control upgrades, and create dynamic pricing pages. It also sends reminder emails, making it simple to advertise holiday or flash sales.

Alternatives: LearnDash is another powerful online course platform, though it doesn’t have the general content access rules that MemberPress does. If you just want to sell digital downloads, Easy Digital Downloads is also a good option.

Resource: MemberPress Review: Details, Pricing, Features, Pros and Cons

11. RafflePress: Best Giveaway Plugin for WordPress

RafflePress is the best giveaway plugin for WordPress. Giveaways and contests are one of the most effective ways to grow subscriber lists.

This WordPress business plugin can simplify this for blogs and social media. No more manually tallying comments, likes, or shares. RafflePress can do it for you!

Key RafflePress Features

  • Drag & Drop Builder: Easily build creative, eye-catching contests
  • 1-Click Entry: Make it easy and fun for visitors to enter your contests
  • Fraud Protection: Ensure that all entries are legitimate
  • Marketing, CRM, and Social Media Integrations: Connect RafflePress with your existing marketing and sales tools
  • Retargeting: Add a Facebook, Google Adsense, or other scripts to your contest to retarget users after they enter

Why You’ll Love RafflePress

Contests are a fun way to build your list, generate leads, and increase brand awareness. RafflePress handles all the hard work so you can see the results fast.

12. WP Simple Pay: Best Stripe Payments Plugin

WP Simple Pay is the easiest way to create payment forms quickly without the hassle of setting up a full shopping cart or eCommerce solution.

Key WP Simple Pay Features:

  • Drag & Drop Payment Form Builder: Build your custom form without any coding
  • Custom Amount Payments: Let visitors pay what they want with optional minimum and default amounts
  • Subscription Options: Sell subscriptions with optional custom amount, setup fee, or free trials
  • Coupon Codes: Offer percent or amount-off discounts
  • Payment Options: Accept Apply Pay, Google Pay, Klarna, ACH, Alipay, and other payment methods

Why You’ll Love WP Simple Pay

This plugin will save you time by streamlining the payment form creation process. It can also boost your revenue and reduce fees by offering many different payment options.

13. Easy Digital Downloads: Best Digital Store Plugin

Easy Digital Downloads homepage

Easy Digital Downloads is the best WordPress plugin for selling digital products like ebooks, plugins, and PDFs.

It’s designed especially for digital products so you don’t have to worry about customizing or hiding irrelevant settings like shipping

Key Easy Digital Downloads Features

  • Shopping Cart: Customize appearance and behavior of shopping cart to create the best user experience
  • Customer Management: Maintain records for each customer
  • Discount Codes: Choose discount type, included products, start and end dates, cart minimum and usage rules
  • Data Reporting: View earnings and track taxes
  • Hundreds of extensions

Why You’ll Love Easy Digital Downloads

Easy Digital Downloads makes it simple to have a digital product business in minutes. It’s easy to use and actively supported with plenty of extensions to truly tailor the plugin to your needs.

14. AffiliateWP: Best Affiliate Program Plugin

AffiliateWP is an easy-to-use, reliable WordPress plugin with all the affiliate marketing tools you need to grow your business.

AffiliateWP lets you track your affiliates and referrals, all from within your WordPress dashboard,

Key AffiliateWP Features:

  • Affiliate Tracking: Reliably track your referrals even on servers with aggressive caching
  • Integrated Payouts Service: Pay your affiliates directly to their bank accounts or debit cards with just a few clicks
  • Affiliate Coupon Tracking: Give your affiliates special coupon codes to promote their links
  • Affiliate Area: Let your affiliates track their performance in their own dashboard
  • Affiliate URLs: Use pretty or non-pretty URLs and let affiliates choose their own affiliate IDs

Why You’ll Love AffiliateWP

AffiliateWP takes all the hassle out of affiliate marketing. The plugin is easy to use, reliable, and just works when you need it to.

Alternative: EasyAffiliate is another great all-in-one affiliate program plugin for WordPress.

15. WP Rocket: Best Caching Plugin

WP Rocket is one of the best WordPress plugins for improving your website performance the easy way. It makes Google and visitors happy by improving your site speed. And it’s fast and easy for you to set up. When you activate WP Rocket, it gets to work.

Key WP Rocket Features

  • Page Caching: Load your site pages ultra-fast
  • Browser Caching: Store frequently-accessed resources directly on visitor devices
  • Excellent Compatibility: Works with tons of themes and plugins
  • eCommerce Optimization: Stores run smoothly while protecting sensitive information

Why You’ll Love WP Rocket

WP Rocket begins to speed up your site as soon as it’s added. This WordPress caching plugin aims to please visitors and search engines.

Alternative: W3 Total Cache

16. Constant Contact: Best Email Marketing Plugin

constantcontact

Constant Contact is an email marketing and automation tool. I recommend it because it’s made for beginners.

Constant Contact lets you send targeted emails with their autoresponder. This helps build relationships while saving time.

Key Constant Contact Features

  • Design Templates: Choose from hundreds of designs to start sending emails right away
  • Marketing Automation: Send general and personalized email marketing on autopilot
  • Reports: Monitor your email campaign performance and make data-driven adjustments

Why You’ll Love Constant Contact

Constant Contact combines all the digital marketing tools you need in one easy-to-use platform. It also integrates well with specialty tools for lead generation like OptinMonster. They also have award-winning customer support.

Alternatives: Sendinblue, Hubspot, and Omnisend are all reliable and powerful integrated marketing solutions.

17. Nextiva: Best VoIP Plugin

Nextiva is a Voice over Internet Protocol (VOIP) business phone service. It has unlimited domestic calling, voicemail to email or text, and more.

Key Nextiva Features

  • Auto Attendant: Give callers a menu of options to choose from
  • Call Forwarding: Protect your personal phone number and forward calls based on business hours or holidays
  • Call Recording: Record calls for training or documentation purposes
  • Video Conferencing: Host online meetings with HD  voice and video
  • Toll-Free Numbers: Improve your customer experience and credibility with a toll-free number
  • Click to Call: Use the companion plugin WP Call Button to quickly and easily add a click to call button to your website

Why You’ll Love Nextiva

Even in the digital age, good phone service still matters. Nextiva provides a complete business phone solution.

Alternatives: RingCentral and Ooma both provide excellent business phone and messaging services.

18. AdSanity: Simplified Ad Management for WordPress

If you’re a blogger or business owner run your own ads or place network ads on your WordPress website, you need AdSanity.

AdSanity is an ad rotator plugin. You can use it to create and manage ads shown on your website, whether your own in-house ads or ads from a network like Google AdSense.

Key AdSanity Features

  • Publishing Options: Set begin and end dates for individual ads or run them indefinitely
  • Display Options: Use widgets, shortcodes, and template tags to place your ads wherever you want
  • Graphical Stats: Quickly see how your ads are performing
  • HTML5 Ready: Display modern HTML5 ads with ease

Why You’ll Love AdSanity

AdSanity is beginner friendly without compromising on features and functionality. The support is excellent with a dedicated help site and support ticket system.

There you have it! These are the best plugins for WordPress that I’ve found and even use on our own websites.

Unlock Your WordPress Website’s Full Potential with OptinMonster

In conclusion, when it comes to enhancing the functionality and performance of your WordPress website, the right plugins can make all the difference. Throughout this blog, we’ve explored some of the best WordPress plugins available, each catering to specific needs and goals.

However, if you’re looking for a versatile and powerful plugin that covers various aspects of website optimization, lead generation, and conversion, OptinMonster stands out as a top choice.

OptinMonster doesn’t just help you collect email addresses; it empowers you to create engaging pop-ups, personalized campaigns, and smart targeting options to maximize your conversions.

Whether you’re a blogger, ecommerce store owner, or business website operator, OptinMonster can help you boost your online presence, grow your subscriber list, and ultimately increase your revenue.

Its user-friendly interface and wide range of features, including A/B testing, analytics, and integration with popular email marketing platforms, make it a must-have for anyone serious about their online success.

Plus, its commitment to continuous improvement means you’ll always have access to the latest strategies and technologies for optimizing your website’s performance.

Don’t just take my word for it; have a look at the following case studies and explore the success stories of our customers to see the impact and results they’ve achieved recently with OptinMonster:

So, if you’re ready to take your WordPress website to the next level, give OptinMonster a try.

If you’re ready to start generating more leads, sign up for OptinMonster, the premium lead generation plugin for WordPress.

FAQ – Best WordPress Plugins

1. What are the best free plugins for WordPress?

  1. All in One SEO: For SEO optimization.
  2. WPForms Lite: For creating forms easily.
  3. SeedProd: For building pages with a drag-and-drop interface.
  4. UpdraftPlus: For backup and restoration.
  5. WooCommerce: For setting up an online store.

2. What are the best plugins for WordPress?

  1. All in One SEO: SEO optimization.
  2. OptinMonster: Lead generation.
  3. MonsterInsights: Analytics.
  4. WPForms: Form building.
  5. SeedProd: Page building.

3. What are the best SEO plugins for WordPress?

  1. All in One SEO Pack: User-friendly SEO plugin.
  2. Yoast SEO: Comprehensive SEO tools.
  3. Rank Math: Feature-rich SEO plugin.
  4. SEOPress: Simple yet powerful SEO plugin.
  5. The SEO Framework: Lightweight and fast SEO plugin.

4. What is the best backup plugin for WordPress?

  • UpdraftPlus: Most popular backup plugin with easy setup and reliable backups.

5. What is the best cache plugin for WordPress?

  • WP Rocket: User-friendly and powerful caching plugin, offering great performance improvements.

More of the Best WordPress Plugins for Business

Looking for something that wasn’t on this list? You’re in luck! We’re serious about finding the most useful plugins for every situation. Check out our other showcases:


Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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