How NeilStrauss.com Increased Conversions 125% Using Exit-Intent Optins

Are you relying on timed popups to get sign ups for your email list but are worried that they affect your user experience? Learn how author and dating expert Neil Strauss switched used a single exit-intent lightbox to grow his email list and increase conversions by 125%. Meet Neil Strauss Neil Strauss is an award-winning …

Increased Conversions
125% Arrow Up Green
Increased Conversions
Email List Growth
8% Arrow Up Green
Email List Growth

Are you relying on timed popups to get sign ups for your email list but are worried that they affect your user experience? Learn how author and dating expert Neil Strauss switched used a single exit-intent lightbox to grow his email list and increase conversions by 125%.

Meet Neil Strauss

Neil Strauss is an award-winning journalist and seven-time New York Times bestselling author who rose to fame after publishing The Game and Rules of the Game, where he went undercover in a secretive society of pickup artists.

Neil also runs an elite mastermind for high performing industry leaders, entrepreneurs, and influencers from the technological, entertainment, medical, financial, and self-development worlds called The Society.
Neil Strauss uses OptinMonster to increase conversions 125 percent.

Neil had experimented with popups, but wanted to increase the effectiveness of his lead generation strategy in order to drive growth to his email list.

How NeilStrauss.com Uses Exit-Intent Lightbox Optins

Before using OptinMonster, Neil was using a timed popup from NinjaPopups to generate email list subscriptions:

Neil Strauss lightbox optin before using OptinMonster converted only 4 percent of visitors.

When a visitor had been on a page for at least three seconds, the optin above would appear. For 4% of readers, the optin was enticing enough to convince them to submit their email address. The other 96% were annoyed by the intrusion and dismissed the NinjaPopup optin.

Based on the advice of SEO expert Stephan Spencer, Neil registered for OptinMonster and adjusted the copy of the optin to increase engagement.

The new optin focuses more on the benefits the member receives by joining the Inner Circle. The image is also more personable, featuring Neil smiling straight at the viewer, with his son in his lap.

Neil Strauss' new optin converts 125 percent better than the previous one.

This optin appears only when the visitor attempts to exit the site, using our exit-intent technology. Given that nearly 70% of visitors leave a site without taking any action, it’s worth your time to make one last offer to try to retain as many abandoning visitors as possible!

Neil isn’t the only expert consultant to experience huge conversions after using our exit-intent technology. Ryan Robinson increased the number of subscribers on his list by 500% using exit-intent lightboxes.

Results

After moving to OptinMonster, then changing the optin copy, image, and trigger, Neil saw incredible results:

  • NeilStrauss.com increased conversions 125%.
  • NeilStrauss.com increased his email email list growth by 8%.

Summary

Using only a timed trigger made for a clunky user experience and drove away potential leads. After switching from NinjaPopups to OptinMonster, Neil Strauss saw huge improvements in conversions.

By switching to OptinMonster, we were able to boost our conversions 125% and email list growth 8%. At the same time, we delivered an elegant and seamless experience to our users with a less-intrusive lightbox. OptinMonster is a much better fit for our sophisticated brand.
Neil Strauss, NeilStrauss.com

BONUS: Done-For-You Campaign Setup ($297 value)

Learn More About OptinMonster

We’re here to help you WIN, and win more often!

OptinMonster grows your email list.

Our powerful Display Rules and easy Drag & Drop Builder help you get started fast.

Complimentary VIP Campaign

Our conversion experts will design 1 free campaign for you to get results fast

OptinMonster University

Get instant access to our library of expert courses, guides, video training and ebooks.

Start Making More Money Today with OptinMonster

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout