How DowntownOrlando.com Adds Over 4K Subscribers Each Year Using OptinMonster

Are you looking for new ways to communicate important local events and announcements to residents and businesses in your area? In this case study, we share how the Orlando Downtown Development Board expanded the number of residents receiving their news and updates by 4,000 using OptinMonster. Meet Downtown Orlando DowntownOrlando.com is the website of the …

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Are you looking for new ways to communicate important local events and announcements to residents and businesses in your area? In this case study, we share how the Orlando Downtown Development Board expanded the number of residents receiving their news and updates by 4,000 using OptinMonster.

Meet Downtown Orlando

DowntownOrlando.com is the website of the Orlando Downtown Development Board (DDB). Their mission is to strengthen the role of Downtown Orlando as the economic, governmental and cultural center of Central Florida. The DDB is responsible for the planning, implementation and administration of the City’s core area redevelopment and development program.

Downtown Orlando adds over 4000 subscribers a year using OptinMonster

Prior to using OptinMonster, Downtown Orlando wasn’t using any lead generation software, so they weren’t quite sure what to expect. To start, they kept their goals simple. They wanted increase the size of two specific lists: events and business development. These two lists are some of their most effective tools for communicating new opportunities to both residents and businesses.

Additionally, they needed a way to share time sensitive information like road closures or emergency communications, like a hurricane watch.

How Downtown Orlando Uses OptinMonster

They addressed the first two goals with lightbox optins, targeted to appear for visitors who had been on the site for at least five seconds.

The events optin appears on nearly every page of the site, except on those pages where the business development optin appears. Our powerful page targeting rules allow you to exclude pages from where an optin can appear. This eliminates the annoying experience of multiple lightbox optins appearing at once.

DowntownOrlando adds 4000 subscribers a year using OptinMonster

The events optin above converts 2.82% of visitors, adding 60-100 new subscribers every week.

DowntownOrlando adds 4000 subscribers a year using OptinMonster

The business development optin converts 2.27% of visitors, adding dozens of targeted subscribers each month.

When emergencies arise, DowntownOrlando.com uses our floating bar optin to add a notice across the full width of the website, at the top of every page. The notice can include a button or text link directing visitors to a page on the site with more information if needed.

Floating bar campaigns can also be used for lead generation and list building. For example, ActiveCampaign gains 800 new leads every month with a single floating bar campaign.

Results

DowntownOrlando.com uses OptinMonster to help residents and businesses discover the opportunities available in downtown Orlando.

  • DowntownOrlando.com adds over 4000 targeted subscribers to its events list using a single optin.
  • DowntownOrlando.com converts 2.82% of visitors with a lightbox optin.
  • DowntownOrlando.com boosted their business development list 2.27% using a lightbox optin.

Summary

Just because OptinMonster is simple to use doesn’t mean the results it produces are small. A single, well targeted lightbox optin can dramatically increase your list size.

I enjoy using OptinMonster because the tools are very easy to use and the edits are made in real time. On average, we are seeing an increase of 60-100 emails a week for our downtown events list.
Kelly Allen, Marketing & Communications Coordinator, DowntownOrlando.com

BONUS: Done-For-You Campaign Setup ($297 value)

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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout