OptinMonster vs. Justuno

Which Is Right for You?

Are you looking for the best way to grow your email list, reduce shopping cart abandonment, drive traffic to your site, and get higher conversion rates? If so, you’ve likely been shopping around for various conversion optimization kits.

Two popular choices you may have come across are OptinMonster and Justuno.

Both companies are dedicated to helping their users create powerful campaigns to strengthen their business. But while looking at each company’s services, it can be difficult to know which one is right for you.

And while OptinMonster and Justuno may seem similar from the outside, they are very unique products. As such, you should be aware of their features before choosing which one to go with.

That’s why we’ve created an in-depth OptinMonster vs. Justuno comparison to help you out. And yes, though we love our product here at OptinMonster, we’ll remain as unbiased as possible! 😉

Pressed for time? Feel free to use this table of contents to jump to the section that you want to learn about most:

1. Campaign Creation
2. Campaign Targeting and Triggers
3. Documentation and Support
4. OptinMonster vs. Justuno: Which Is Best for You?

Otherwise, grab a cup of coffee and get ready to learn which platform can bring you the most bang for your buck.

Let’s get started!

OptinMonster vs. Justuno: Campaign Creation

For a lot of our users, building the right kind of campaign is crucial for growing their email list and driving conversions. Our clients want beautiful templates to start with, and an intuitive editor for customization.

So let’s begin our OptinMonster vs. Justuno comparison there.

Templates

When you start with Justuno, you need to choose your targeted device before deciding which template you’d like. They separate your options into Desktop/Tablet or Mobile:

For today’s comparison, let’s go with Desktop/Tablet (though the template options look identical for both with a few formatting changes).

You then have your choice between 4 campaign types:

• Fullscreen
• Center
• Banner
• Corner/Edge

We’ll choose a Center campaign because it’s the closest to a Lightbox Popup, which is one of our most popular campaigns here at OptinMonster.

From there, you can choose your goal. You can either:

• Capture Leads
• Message your users with campaigns, promotions, or other marketing reinforcements

If you choose Lead Capture, you’ll be asked if you want a standard optin form or an introduction page as well.

As a reference, the introduction page with Justuno is the same as OptinMonster’s Yes/No feature. But we’ll talk about that later in the post.

And now you’re ready to choose your template:

Justuno is more limited than OptinMonster in their choices here.

For their Featured templates, they have 11 options. And they have 15 templates under Email Capture (though some of these overlap their Featured themes).

And then they have a few templates for seasonal campaigns such as Mother’s Day, Valentine’s Day, Halloween, and so on.

Overall, you have a handful of quality templates to choose from, but certainly fewer options than OptinMonster.

One thing that we did like, though, was their live preview that lets you see the theme before deciding to customize it:

OptinMonster, of course, offers that feature as well. In fact, it’s pretty standard for most lead generating software. The only downside to Justuno’s preview is that they open this in a new window and display the preview over their site’s background.

It’s not a big deal, but a little annoying to be redirected in the middle of choosing your campaign.

Once you’ve chosen a theme, you need to pick your audience:

You also have the option to build your audience, if you’d like.

Finally, you get to design the campaign. You can either edit the features that were in the default template:

Or you can go to the canvas editor to make more custom changes:

One of Justuno’s strengths in the canvas editor is that it’s a true “what you see is what you get” (WYSIWYG). That means you can move things freely throughout the editor and have a good idea of what it will look like:

You can also drag and drop elements into place. Plus, you have a wide variety of options to choose from.

Now, at the start of this article, we promised to be as unbiased as possible. And we’re happy to deliver on that promise.

Justuno has a nice drag and drop campaign builder with some excellent features you can put in your campaigns. In fact, out of all our competitors, their campaign was the most design-friendly.

In other words, Justuno did a great job with their canvas editor! So kudos to them.

Ok, now it’s our turn. 😉

When you decide to Create a New Campaign with OptinMonster, you have 5 campaign choices:

• Popup
• Fullscreen Welcome Mat
• Slide-in Scroll Box
• Floating Bar
• Inline Forms

But you can also create sidebar widgets to make the perfect optin campaign stick to the side of your site’s content:

Just from this alone, we can see that OptinMonster has more campaign choices than Justuno.

Once you choose your campaign type in OptinMonster, you can then select a template. Now, here’s the thing:

Our template selection is awesome. 

Again, we want to remain as unbiased as possible, but there’s just no way around it. OptinMonster has over 50 templates to choose from, all of which can be filtered by goal and device:

Plus, you can preview each template before selecting which one you’d like:

Another small thing to point out is that our previews are shown directly on the template selection page. That means you won’t be redirected, and no other windows will popup.

Which, again, can be annoying when you’re selecting your template.

Once you’ve chosen your template, you move to the editor:

This is where you have tons of options for customization. Click on any element you want to change, and you can do so on the left-hand side menu:

Stay TunedA WYSIWYG-style editor is on its way to OptinMonster, so keep your eyes peeled. 👀

Coming back to our current editor, you can always add or remove any elements you’d like. In our Blocks section, we have tons of options to customize any campaign:

These include:

• Buttons
• Chatbots
• Countdown timers
• Dividers
• Custom HTML
• Icons
• Images
• Optin fields
• Spacers
• Text
• Video
• Yes/No blocks

These options allow you to build just about any campaign you’d like. And our Yes/No feature helps you turn these campaigns into super-efficient lead converters:

The Yes/No option allows people to optin faster by leveraging the Zeigarnik effect. This psychological principle suggests that people are more likely to finish the processes they’ve started.

When someone does something as simple as clicking Yes, they’re more likely to enter their email on the next page by finishing their signup.

The Verdict? OptinMonster has more options for templates and campaigns. And while Justuno has a good editor, they unfortunately have more limited templates and fewer options to customize triggers.

On that note, let’s take a look at how each platform lets you target your users.