Announcing OptinMonster Content Lock Feature – Easy Way to Get More Email Subscribers

Announcing OptinMonster Content Lock Feature – Easy Way to Get More Email Subscribers

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Originally published on

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Content Locker

Content locking has been a long requested feature of OptinMonster. After adding real-time behavior targeting and completely redesigning the builder in OptinMonster 3.0, one of the first things in our list was to bring content locking to OptinMonster.

What is Content Lock?

Content Lock allows you to block portion of your content for subscribers only. Content lock requires users to enter their email address in order to see the content. If a user is already an email subscriber, then they will see the full blog posts.

Those who aren’t subscribers, will see a blurred version of a blog post.

Here’s a content locking example:

OptinMonster Content Lock Example

Gated content is a great strategy for blog posts and long articles because it’s one of the easiest ways to get more email subscribers.

Normally content lockers are sold as separate WordPress plugins or scripts. At OptinMonster, it’s included for free as part of the Plus and Pro license.

How to Add Content Lock in OptinMonster

Simply login to your OptinMonster account and create an after post / inline optin form. Under the Optin tab, you need to turn on Content Blocking.

Configure the Content Blocking options for your After Post / Inline optin in the Optin panel of the builder.

OptinMonster allows you to select from two blocking methods:

  • Obfuscation – Blurs out the text below the optin (default).
  • Removal – Removes the text completely below the optin.

Once you’re done, simply embed it in your blog post or content area.

If you’re using WordPress and want to automatically add OptinMonster content locking after specific paragraph, then you can use the embed code in combination with Insert Post Ads plugin.

Detailed step by step guide instructions on how to use OptinMonster’s Content Blocking feature.

What’s Coming Next?

Our team is working on adding several new templates for each campaign type. Over the next few weeks, you will see a lot of new themes being added to OptinMonster.

If you haven’t seen our new Display Rules Engine that we launched in OptinMonster 3.0, then you should definitely check it out. We’re taking conversion optimization to the next level.

Please try out OptinMonster Content Lock feature and don’t forget to share your success stories with our team.

Syed and the OptinMonster Team

P.S. What are you waiting for? Turn your blog posts into a lead generation machine with OptinMonster’s Content Lock. Get Started with OptinMonster Today!

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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout