You want to choose a payment plugin that is trustworthy, fast, and hassle-free for both you and your customers. To achieve successful payment integration in WordPress, you’ll also need features that are tailored to your type of business.

In this article, I’ll review the 8 best WordPress payment plugins, including features, pricing, and the type of business they’re best for, to help you make a smart and profitable decision for your business.

• What Is a WordPress Payment Plugin?
• 8 Best WordPress Payment Plugins
  • 1. WP Simple Pay
  • 2. WPForms
  • 3. Easy Digital Downloads
  • 4. MemberPress
  • 5. WooCommerce
  • 6. WP Full Pay
  • 7. Accept Stripe Payments
  • 8. LearnDash
• What’s the Best WordPress Payment Plugin for My Business?

What Is a WordPress Payment Plugin?

A WordPress payment plugin is a software extension that you install on your WordPress website to facilitate online payments. These plugins are designed to integrate seamlessly with your WordPress site, enabling you to accept payments from customers through various methods such as credit cards, debit cards, and online wallets.

Key Features of WordPress Payment Plugins:

• Easy installation and setup: You can install these plugins directly from the WordPress dashboard, making it simple to configure your payment options without needing extensive technical knowledge.
• Multiple payment options: Many plugins support various payment methods, giving your customers the flexibility to choose their preferred way to pay.
• Additional functionalities: Beyond processing payments, these plugins often offer features like recurring billing, refunds, order management, and transaction reporting.

Interaction with Payment Gateways and Processors

WordPress payment gateways and payment processors are integral components of online payment systems, and understanding how they interact with your WordPress payment plugin helps business owners to ensure smooth operation.

A payment gateway is a front-end service that collects a customer’s payment information. It acts as an intermediary between your website and financial institutions to ensure secure transaction data transfer. When a customer makes a purchase on your site, the payment plugin connects to the payment gateway to verify the transaction.

• Role of payment gateways: Authorizing the transaction by encrypting sensitive information and ensuring it reaches the bank securely.
• Examples: Stripe, PayPal, Authorize.net

A payment processor is a service that handles the technical aspects of completing a transaction. This includes communicating with the cardholder’s bank and your merchant account to transfer funds.

• Role of payment processors: Facilitating the transfer of payment data between the buyer’s bank and the seller’s bank, ensuring funds are deducted from the customer’s account and credited to your merchant account.
• Examples: Square, PayPal, Stripe

As you can see, many services, such as PayPal and Stripe, perform both the gateway and the processing functions in online payments.

How They Work Together

1. Customer Makes a Purchase: A customer decides to buy a product on your WordPress site and proceeds to checkout.
2. Payment Plugin Activation: The payment plugin captures the payment details and sends them to the payment gateway.
3. Transaction Authorization: The payment gateway securely processes this information and authorizes the transaction.
4. Funds Transfer: The payment processor handles the actual transfer of funds from the customer’s bank to your merchant account.
5. Completion: Once the transaction is approved, the payment plugin updates the order status on your WordPress site, completing the purchase process.

By using a WordPress payment plugin, you integrate these processes seamlessly into your site, ensuring a smooth and secure payment experience for your customers. This integration not only enhances the functionality of your website but also builds trust with your customers by providing reliable and secure payment options.

8 Best WordPress Payment Plugins

1. WP Simple Pay

WP Simple Pay is an easy-to-use WordPress payment plugin.

It’s perfect for beginners and veterans alike because it comes with payment form templates, it requires no coding, and it’s fully optimized for mobile.

You can easily add recurring payments, create your own payment forms inside the builder, and allow your customers to pay directly from their bank accounts.

Features:

• Secure payment processing
• Optimized for mobile
• Payment form builder
• Payment form templates
• Coupon codes
• Non-card payments

Payment Gateway/Processor:

Stripe

Best for:

Self-employed individuals, small business owners, consultants, nonprofits, and developers. In short, anyone who wants a hassle-free payment experience without having to worry about coding.

Pricing:

The pricing starts at $49.50 per year for the Personal plan, and it goes up to $299.50 per year for the Elite plan. No transaction fees, outside of those charged by Stripe.

Get started with WP Simple Pay today!

2. WPForms

WPForms is the best form plugin for WordPress, and it doubles as a payment plugin.

The Pro version of WPForms allows you to accept payments. It also allows you to set up recurring payments and receive money without additional fees.

One of the best things about this plugin is the freedom it gives you. More specifically, you can add a payment form anywhere on your website, within widgets, posts, pages, and any other place you can think of.

Features:

• Recurring subscriptions
• Flexible placement
• Unlimited forms
• Integration with multiple marketing platforms for Plus, Pro, and Elite plans
• Integration with CRMs for Elite plan

Payment Gateway/Processors:

Stripe, Square, Paypal for Pro plan and above. Authorize.Net for Elite plan.

Best for:

Any site that needs to include a variety of forms and accept payments through them. Form types include registration forms, surveys, and contact forms, and there are over 1,800 templates available.

Pricing:

The Pro plan, which is required to accept payments, starts at $199.50 per year, with no additional transaction fees. The Elite plan starts at $299.50.

Get started with WPForms today!

BONUS TIP

With OptinMonster, you can easily integrate WPForms with your popup campaigns! See how in this quick video:

3. Easy Digital Downloads

Easy Digital Downloads (EDD) is my go-to WordPress plugin for selling digital products.

This particular plugin might not be a good fit for you if you’re selling physical products, but if you’re solely dealing with digital goods, then you can count on it to handle all your transactions..

It’s easy to work with, it has advanced functionality, and great customer support.

We use it at OptinMonster, and it never fails us. You can read our full Easy Digital Downloads review to get more details.

Features:

• Full shopping cart
• Discount codes
• Download activity tracking
• Full data reporting
• Customer account page
• Unlimited file downloads

Payment Gateways/Processors:

PayPal at Personal plan and above. The Extended plan and above includes all of EDD’s payment gateway extensions, which include Stripe and Authorize.net.

Best for:

Any business that deals primarily in downloadable digital products. If you do offer a small number of physical products, the Professional plan offers basic product management functionality.

Pricing:

The Personal plan starts at $89.50 per year, with no additional transaction fees. If you want access to more advanced payment gateways, the Extended plan starts at $199.50 per year. For more advanced functionality, such as physical product management, choose the Professional ($269.55) or All Acces ($449.55).

4. MemberPress

MemberPress is the very best WordPress membership plugin, and it lets you accept payments through PayPal and Stripe.

What are membership plugins for? These tools let you require users to log in to access members-only content. This content could include online courses, subscription-only blogs, downloadables, or member-only products.

MemberPress won’t be right for just any business, but it’s an excellent choice if you use a membership or subscription-based business model.

Features:

• Recurring payments
• Locked downloads
• Flexible payment gateway
• Pricing pages
• Paywall
• Coupons

Payment Gateways/Processors:

PayPal and Stripe

Pricing:

The pricing starts at $179.50 per year for the Basic plan, with no transaction fees. It goes up to $399.50 per year for the Pro plan.

5. WooCommerce

WooCommerce is one of the most well-known WordPress plugins on the market.

It’s the perfect option for those who want to run full-fledged eCommerce stores, because it has plenty of useful features.

Most WordPress eCommerce websites use WooCommerce as their main plugin. If you’re doing eCommerce, you should give it a try.

Features:

• Extensive list of additions and plugins
• Stripe integration
• Stripe refunds
• A wide variety of themes
• Fast mobile checkout

Payment Gateways/Processors:

WooPayments, Stripe, Paypal, Square, and more

Best for:

Online store owners who want an extremely customizable experience.

Pricing:

WooCommerce’s basic WordPress plugin is free. For more advanced features, WooCommerce offers a wide variety of free and paid extensions, so you can tailor your payment plugin to have exactly what you need.

6. WP Full Pay

WP Full Pay is a beginner-friendly WordPress Stripe payment plugin.

It doesn’t require coding, it’s easy to use, and it’s trusted by over 7,000 users.

The vast majority of payment management tasks can be done inside the WordPress dashboard, so it’s not confusing even if you’ve never used a similar plugin in the past.

Features:

• Recurring payments
• Donations
• Settling invoices
• Collecting customer payment information
• Secure payments

Payment Gateway/Processor:

Stripe

Best for:

WordPress sites that want to be able to quickly and easily start accepting payments for one-time purchases, donations, or subscriptions.

Pricing:

There is a free basic version of the plugin. For more features, the Starter plan is $49 per year with no transaction fees, and pricing tops out at $269 per year for the Agency plan.

7. Accept Stripe Payments

Accept Stripe Payments does exactly what the name says it does. It’s a WordPress plugin created specifically for those who want to receive payments through Stripe.

It’s simple, and it doesn’t have advanced functionality. All you can use it for is to add “Buy now” or “Donate now” buttons on your website with the help of shortcode.

Features:

• Responsive
• Flexible placement
• One-click payments
• Stripe payment history
• Easy installation

Payment Gateway/Processor:

Stripe

Best for:

Individuals and small websites with low sales or donations or that are just getting started.

Pricing:

Free

8. LearnDash

LearnDash is a learning management system (LMS) plugin for WordPress. In simpler terms, it helps users sell online courses in a format similar to Udemy.

Just like MemberPress and WooCommerce, LearnDash is not a standalone payment plugin, but it allows you to receive payments for your courses.

Features:

• One-time payment or subscription courses
• Automatic user enrollment after payment
• Course and group management
• Beautiful design
• Detailed reporting

Payment Gateways/Processors:

PayPal and Stripe

Best for:

Websites that offer a significant number of online courses.

Pricing:

The LearnDash LMS plugin starts at $199 per year for a single site. It’s $399 a year for up to 10 sites and $799 for unlimited.

What’s the Best WordPress Payment Plugin for My Business?

The list we put together has several standalone payment plugins, as well as more robust plugins that have a more targeted purpose.

• If you want something efficient and easy to install, your best option would be a standalone payment plugin like WP Simple Pay.
• If you need to host multiple types of forms on your site, WPForms is the best plugin.
• For subscription or membership-based sites, MemberPress would be a better choice.
• Full eCommerce stores should consider WooCommerce
• Educational sites should look into LearnDash.

In short, there is no single best payment plugin for WordPress. Instead, you should choose the one that best fits your business’s needs.

Get More Sales Through Your Payment Plugin

I hope this article helps you find the best WordPress Stripe payment plugin for your business!

If you found it helpful, then you might want to also check out these resources:

• 15 Best WordPress eCommerce Plugins
• 23 Best WooCommerce Themes for Your Online Store
• 11 Best WordPress Marketing Plugins (Compared)
• Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue

Now that you’re all set to accept payments on your WordPress site, it’s time to start making sales!

OptinMonster is the best tool for converting more of your website visitors into customers and subscribers.

You can use our popups, floating bars, and other onsite campaigns to show your best offers to the right people at just the right time. For the visitors who aren’t quite ready to buy, our optin campaigns let you collect email addresses so you can nurture those leads through email marketing.

Plus, your first high-converting campaign is on us!

When you join OptinMonster, one of our conversion experts will create a powerful campaign for you – FREE of charge.

You’ll be able to generate sales from the get-go!

If that sounds good, sign up for OptinMonster below.

Get Started With OptinMonster Today!

Growing an eCommerce business can seem like a never-ending battle, from finding the right niche to optimizing your eCommerce store.

The good news? Most eCommerce challenges have solutions that you can apply to overcome them.

In this article, you will discover how to overcome seven key challenges and unlock explosive growth for your online store!

• Challenge #1: Fighting Online Fraud
• Challenge #2: Losing Customers to Competition
• Challenge #3: Retaining Customers
• Challenge #4: Managing Product Returns and Refunds
• Challenge #5: Pricing Products and Managing Shipping Costs
• Challenge #6: Hiring the Right Talent
• Challenge #7: Growing Your eCommerce Business

Challenge #1: Fighting Online Fraud

When someone visits your website, how do you know if that person is genuine or a cybercriminal posing as a buyer? Are they entering their real name and contact information? For all you know, all the information they enter could be fake.

The eCommerce industry lost more than $40 billion in online payment fraud in 2022 alone. Most data breaches involve cybercriminals using hacking techniques to steal credit card information.

Online shopping is growing in popularity. That also means the number of cyber attacks in eCommerce is growing. Criminals are always on the lookout for new technologies to hack profitable websites.

Without identity theft protection, criminals can break through your website’s weak security. Recently, online fraudsters exploited Honda’s e-commerce website to gain unauthorized access.

Solution:

As a responsible entrepreneur, take the necessary steps to improve your website’s data security. Use tools that offer robust data privacy features to overcome this eCommerce business challenge.

Use Google Authenticator or LastPass to apply two-factor authentication (2FA) and multi-factor authentication (MFA) on your website. These apps will protect your website against cyber attacks.

Invest in cybersecurity solutions such as LexisNexis that can prevent fraudulent behavior. LexisNexis verifies user identities and uses multi-layered authentication for fraud control.

Some of its features include:

• Electronic identity verification
• Social Security Number (SSN) verification
• Instant authentication
• Identity checks
• Real-time data validation for seamless payment processing

Related ContentSometimes, you don’t need to know your customers’ identity. But you do need to verify their age for adult content or products. Check out this guide on how to add age verification to websites in under 10 minutes.

Challenge #2: Losing Customers to Competition

Online shopping is gaining steam worldwide. However, some eCommerce niches are more competitive than others.

For example, dropshipping niches like clothing and electronics are not as profitable. That’s because there are too many online retailers selling similar product offerings.

Too much competition leads to comparison shopping and an increase in shopping cart abandonment. Buyers abandon their shopping carts to save money on products from a different seller.

If you operate in a hyper-competitive niche, you need to figure out ways to stay ahead of the competition.

Solution:

Conduct detailed competitor analysis to determine how they price their products. What platforms are they using to connect with potential customers? How are they generating leads? Do they have any promotions going on?

Figure out what products are high in demand and remove the ones that aren’t. Offer exceptional user experience to set your online business apart from the competition.

Challenge #3: Retaining Customers

It’s a known fact that it costs 5 times more to earn a new customer than to keep an existing one.

Here’s another kicker: the success rate of selling to a new customer is only 5-20%. But the success rate of selling to an existing customer is 60-70%.

These stats highlight an important point. It’s as crucial to retain customers as it is to find new ones.

The reality is that most eCommerce websites suffer from the inevitable customer churn. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%.

Even worse, eCommerce companies with less than $1 million in revenue don’t invest in customer loyalty. These are worrying stats for eCommerce business owners.

Solution:

To improve customer satisfaction, build a strategy to reduce customer churn. Some of the strategies that can help you improve customer retention are:

• Target the right audience from the start
• Offer a personalized customer onboarding process
• Provide excellent customer service
• Create delightful customer experiences
• Keep a close tab on your competition
• Invest in good customer support and customer success
• Run user feedback surveys to understand customer expectations
• Offer your customers flexible payment options

When your customers are happy, they will come back for more and refer your brand to more people in their network.

Challenge #4: Managing Product Returns and Refunds

One of the biggest problems an online retailer faces is managing returns and refunds. If you have a generous returns policy, you’ll have fickle buyers exploiting the policy. And it’ll cut into your profits.

But not having a returns and refunds policy in place is a bigger challenge. Research says that 86% of consumers check a retailer’s return policy before buying.

It’s also true that 72% of people are likely to buy from brands again if they have a hassle-free return experience.

Clearly-stated return and refund policies are important to customers.

Amazon, Nordstrom, and Costco are brands that offer a seamless return experience. Their policies assure potential customers that they can return their orders if needed.

Solution:

Never hide your return policy or make it tricky for online shoppers to find. Make your returns and refunds policy simple and easy to find in the checkout process.

Nordstrom uses a website notification bar to let customers know of its return policy. You can also include the policy in the frequently asked questions (FAQs) section of your website.

Make sure you set the right expectations if you don’t accept refunds or returns after a specific number of days. When you do it right, you can win loyal customers with your refund process.

Challenge #5: Pricing Products and Managing Shipping Costs

Shopify’s report published in 2022 found that pricing impacts 74% of consumers.

But despite the growth in eCommerce sales, only 12% of brands have a winning pricing strategy. Most eCommerce sites price products based on their operational costs, competitors, or guesswork.

This isn’t sustainable in the long term and can hurt your profits. To improve your product pricing, you have to consider factors like brand positioning, inflation, and location.

But the challenges in growing eCommerce don’t stop at pricing your products. Shipping and inventory management are other sides of growing an eCommerce platform.

Shipping is a tricky affair because it incurs costs for both, you and your customer base. If you offer low-price shipping, it’ll eat into your profits. And if you price it too high, it’ll turn away online shoppers.

Unlike smaller eCommerce companies, retailers like Amazon sell products for a competitive price. They also offer free shipping because they have an efficient supply chain network of their own.

Take, for example, Fulfillment by Amazon (FBA). It’s a program by Amazon that lets its sellers outsource their shipping duties to Amazon.

Amazon’s free shipping doesn’t hurt its profits as much because of its own supply chain network. When a buyer places an order from an Amazon seller, FBA ships orders from the closest facilities.

But if you run a smaller business, how can you manage your pricing and shipping costs?

Solution:

The first step to fixing your pricing challenges is to come up with a good pricing strategy. You can use automated competitor price-tracking software like Prisync to monitor your competitors.

Use promotions in your eCommerce sales to improve conversion rate and increase sales. Holiday discounts, coupon marketing, and bundle pricing help you improve your profit optimization.

Want to master the nuances of pricing your products? Here are some posts for you to dig deeper into the topic:

• How to Price a Product in 6 Easy Steps: A Guide for Beginners
• 20 Pricing Page Best Practices That Will Increase Your Sales
• How to Create a Price Calculator for Your Website
• How to Add Wholesale Pricing in WooCommerce (Step by Step)
• How to Grow Pricing Page Conversions by 30% Today

When it comes to keeping your shipping costs low, look beyond big-name carriers like FedEx or UPS. Forge partnerships with local courier companies to deliver products at a competitive rate.

Apps like Roadie provide low-cost door-to-door delivery for just about anything. As a UPS subsidiary, Roadie’s delivery options are as good as any major courier company.

If your eCommerce runs on WooCommerce, use the WooCommerce Shipping plugin. It lets you print USPS and DHL labels right from the WooCommerce dashboard. It also shows shipping rates live on your online store, saving you time and money.

Challenge #6: Hiring the Right Talent

Most fast-growing eCommerce brands face the unique challenge of hiring the right talent when they need them.

The world saw a huge surge in eCommerce businesses after the COVID-19 pandemic. This has led to an unprecedented labor shortage in eCommerce.

For instance, the eCommerce industry has the second biggest challenge in recruiting in the UK at present. This is representative of the acute labor challenge in the eCommerce sector globally.

When your business is growing at a healthy pace, it’s important to have the right people in the right roles. The right people can set up new processes and bring stability to your operations.

Solution:

If you’re facing problems in hiring the right talent, know that this is a common challenge across the board. Luckily, there are many potential solutions to overcome this challenge.

If your budget allows, rethink your hiring strategy. Look for top talents in your industry and offer them competitive salaries.

But if you’re a smaller eCommerce brand with a limited hiring budget, you can use automation for day-to-day recurring processes. Use AI-based chatbots to provide instant customer service and cut overheads.

Automating your operations also helps you cushion against talent shortages in the future.

Another great way to handle the talent shortage is to hire independent consultants. In most cases, hiring contractors costs you way less than paying a full-time employee.

Many small businesses also outsource their operations to specialized eCommerce agencies. These agencies offer end-to-end services like website design, app development, and digital marketing.

Challenge #7: Growing Your eCommerce Business

Although most challenges of eCommerce hinder the pace of growth, not all of them are bad. When your business grows, you’ll likely come across problems like taking it to the next level.

These are good challenges, and they need you to think creatively.

The barrier to starting an eCommerce store is at its lowest right now. It has attracted a lot of competition in the industry. This means you can’t take your brand to the next level if you aren’t investing in branding and marketing.

Similarly, your business is as good as a new eCommerce brand if you don’t build an audience or a community. You need to engage with your target audience and offer them incentives to stay loyal to your brands.

Solution:

To take your eCommerce brand to new heights, start thinking about your business as a brand entity. Don’t just run it like a money-making machine.

To grow your brand to its full potential, invest in search engine optimization (SEO). Publish high-quality content for your ideal customers to find you online.

Here are 3 easy ways to start building an enviable brand for your eCommerce business:

• Start a blog
• Start a newsletter
• Grow your social media following

You’ll need reliable tools to succeed with these brand-building initiatives. We recommend the following tools to ensure steady growth:

• AIOSEO to get more people to visit your website
• OptinMonster to convert visitors into leads
• TrustPulse to enhance your website’s credibility
• Smash Balloon to grow your social media following

You don’t have to invest thousands of dollars each month to use these tools. These tools are affordable and easy to get started with, even if you haven’t used them before.

Start using these tools to improve your omnichannel marketing strategy. Soon enough, it will help you stand out from the generic brands in your niche.

These experiments will help you attract new customers and keep the existing ones. Over time, this results in improved sales without the need to invest heavily in ads and marketing.

Overcome the eCommerce Challenges to Rise Above the Rest

Tackling the eCommerce growth challenges that we discussed in this post needs a holistic approach. From fighting online fraud to growing your business to its full potential, you need to come up with innovative ways to overcome these eCommerce challenges.

If you can adapt to the ever-changing dynamics in eCommerce, you’ll achieve sustained growth for your business.

Interested in learning more about how to grow your eCommerce business? Here are a few resources to help you in your journey:

• 15 eCommerce Marketing Ideas to Grow Your Online Sales
• 36 Global eCommerce Statistics To Pay Attention
• 13+ Power Hacks To Grow Your Business Online
• eCommerce Best Practices: Set up Your Business for Success
• eCommerce Conversion Rate: Benchmarks & Insights

If you want to start by improving the conversion rate on your eCommerce store, get started with OptinMonster. Unlock your brand’s revenue potential by reducing cart abandonment and increasing sales.

Sign Up with OptinMonster

Cross-promotion is a marketing strategy where two or more brands collaborate to promote each other’s products or services. This strategy aims to reach a broader audience and leverage the strengths and customer bases of the partnering brands.

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving.

Cross-promotion marketing happens around us all the time. You can see it everywhere. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. It’s that box of cereal sponsoring an Olympic athlete.

As you can see, there are a lot of businesses that cross-promote. Monster, Skittles, Toyota, and NASCAR are all cross-promoting themselves simultaneously.

But if cross-promotion isn’t anything new, why are we talking about it?

Glad you asked! Traditionally, large-scale cross-promotion was something that big business did. Aside from the occasional event sponsorship, local businesses usually focus on advertising. Collaborating with other brands was an afterthought.

But the industry has changed. Running a successful eCommerce store is easier than ever.

Anyone can build a virtual store with a platform like Shopify or WooCommerce. All you need is a good idea and a good product. And with marketing tools and social media management tools, connecting with similar companies is much easier.

This means that anyone can lay the groundwork for a successful cross-promotion campaign by

• Establishing a well-known brand.
• Building relationships with other businesses.

But first, you have to start. That’s where we come in. Because we’re about to give you the inside scoop of cross-promotion, free of charge. So, don’t go anywhere until you read these cross-promotion ideas. That way, you’re prepared to launch the perfect marketing campaign.

• What is Cross-Promotion?
• Benefits of Cross-Promotion
• Getting Started With Cross Promotion
• How to Cross-Promote

What is Cross-Promotion?

At its core, cross-promotion is about partnership and mutual benefit. It’s when two or more businesses promote each other’s products or services to their respective target audiences. Think of it as a marketing tag team where each partner brings their strengths to the table.

Unlike traditional advertising, cross-promotion is inherently collaborative. It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers.

This collaborative nature often leads to more authentic and engaging marketing efforts.

Remember the Spotify and Uber partnership? When you could control the music in your Uber ride through Spotify? That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers.

Benefits of Cross-Promotion

The following are the reasons why cross-promotion is important for your business:

1. Cost-Effectiveness

One of the biggest draws of cross-promotion is how cost-effective it is. This fall MonsterInsights did a webinar with OptinMonster. The result? Increased foot traffic for both of us, with minimal marketing spend.

2. Reaching New Audiences

Cross-promotion opens doors to new audiences. OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content.

3. Building Partnerships and Networks

It’s not just about the immediate marketing win; it’s also about building lasting relationships. These partnerships can evolve into a supportive network, crucial for long-term business growth.

4. Enhanced Credibility

When a well-respected brand vouches for you, it lends credibility to your business. The endorsement is worth more than any ad could pay.

Getting Started With Cross Promotion

You should follow the key steps below to effectively integrate cross-promotion into your business strategy and reap its benefits.

1. Conduct Your Own Research

Know a brand that really complements your product?

Are they a competitor? If not, see if they’re interested in working together. There are many influencers, non-profits, and businesses out there. And many would jump at an opportunity to collaborate with another brand.

If you’re not someone that networks, reaching out to brands probably sounds tough. The good news is that the days of cold-calling are gone. You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry.

In fact, you don’t even have to stick to your industry. As long as you see an opportunity for you and another brand to work together, go for it. Just steer clear of competitors.

If you need some help conducting research, we’ve got a great article on competitor research tools you’ll find interesting. Don’t let the name fool you. Many of those tools can be used to research collaborators as well. One platform you may find especially helpful is SEO PowerSuite.

You can use their LinkAssistant tool to research and build connections with companies. It’s really helpful, so go check it out.

2. Build Relationships With Other Brands

By now, you probably understand the importance of researching potential partners. So, it’s time to actually start making those connections.

Don’t go messaging everyone under the sun just yet. You want to keep these cross-promotion tips in mind as you scout prospects:

• Don’t venture too far away from your brand. First, make sure that prospective companies share similar customers to your own. Otherwise, your cross-promotion efforts will likely fall short.
• Be cautious when building relationships. Don’t jump into a partnership with just anyone. First, do a bit of research on the company and see how they fit into your brand image. Do they share the same core values? Are they well-liked? These are important things to consider before associating with another company.
• Start with a plan. Every successful marketing campaign needs a plan. Your cross-promotion efforts aren’t any different. Before diving into your partnership, decide how long this cross-promotion campaign will last. Determine what products will be marketed, and how.

Need some help building cross-promotional marketing connections? Don’t worry, there’s an app for that. It’s called Madneto

Madneto markets itself as the first-ever cross-promotional tool for businesses. While we can’t verify that, one thing’s for certain. It’s great for finding business partners and managing cross-promotion campaigns. Plus, it offers a free 3-month trial. So, give it a try and see how you find it.

How to Cross-Promote

1. Co-Host a Webinar or Podcast Series

2. Write an Ebook Together

3. Offer Discounts for Partners

4. Take Your Cross-Promotion Strategy to Social Media

5. Create Bundle Deals

6. Start a Referral Program

7. Build a Presence on Other Platforms

8. Email Marketing Partnerships

Once you’ve got the relationship building out of the way, it’s time to put in the work. This is where things can get a little tricky. Just having your name mentioned by another company isn’t enough. Customers need to believe your collaboration is more than just a marketing opportunity. Otherwise, you’re not getting the cross-promotion benefits you hoped for.

In short, your collaboration needs to be meaningful. It’s more than a shout out. It’s an opportunity to team up with another brand and create something bigger and better.

Here are eight cross-promotion strategies:

1. Co-Host a Webinar or Podcast Series

Share expertise in a joint webinar or workshop, providing value to both customer bases. For example, an interior designer and furniture store could partner up to discuss home remodeling.

2. Write an Ebook Together

Ebooks are actually a really great way to share more information in your area of expertise. Who doesn’t love an informative ebook, after all? Just ask LiveChat.

After creating an ebook with a marketing company, The Chat Shop, they experienced an uptick in customer engagement.

3. Offer Discounts for Partners

Discounts and promo codes are great for driving sales. Everyone loves a deal!

So, why not use discounts to promote your partners (and give them a chance to promote you)? Create a lead generation campaign that advertises your partner’s discounts and deals upon conversion. And have them run the same campaign for you. That way, everyone’s products get promoted.

Best of all, you and your partner companies can create these campaigns in a few short minutes. All you need is OptinMonster. That’s because OptinMonster’s drag and drop feature makes it easy to make beautifully crafted optins.

You can use it to:

• Grow your mailing list.
• Target cart abandoners.
• Create coupons.

For your cross-promotion strategy, you’d be creating coupons for your partners. And you’d give those coupons to visitors that complete your optin. You grow your mailing list, your partner receives buzz around their product. Everyone wins.

You can even go the extra mile and make your discounts reciprocal. That means that you and your partners honor each other’s coupons. Your coupon works with participating companies and vice versa.

4. Take Your Cross-Promotion Strategy to Social Media

One of the easiest cross-promotion tips we can give you is to use social media to the fullest. Don’t create a social media presence on one site. Establish yourself on all popular social media platforms.

But the trick to cross-promoting on social media is to be different on each platform. For example, you could

• Use your Twitter account for engaging with customers.
• Post articles and in-depth content on Facebook.
• Share downloadable material on Pinterest.
• Partner with a complementary business to host a giveaway or contest on social media. Each partner can contribute to the prize pool, attracting a wider audience.
• Swap guest posts or share each other’s content on social media platforms to reach new audiences.

The idea is to create a niche on each platform so that people have a reason to visit all your accounts.

Oh, and don’t forget to share images of your partners’ brands as well. Share their content. Write meaningful reviews of their products.  Give them a shout out from time to time.

This is a great way to share your network with your business partners. And if they return the favor, which they should, then you should see an influx of social media traffic as well.

5. Create Bundle Deals

This cross-promotion tip only works if you and your partner are in a similar industry.

A good way to drive sales and create awareness around you and your partner’s brands is through bundle deals. Here’s a picture of a bundle from Amazon taken from The Dot Store.

The main product is the headphones, but the other 2 items actually enhance the headphones. That’s why they’re all sold together. You can apply this concept to your cross-promotion campaign by creating bundles using your partners’ products. For example, if you’re an online florist and your business partner owns a bakery, the two of you could sell gift baskets to customers. You provide the flowers, they provide the treats that go in the basket.

You could even offer discounts to improve sales. When the customer buys your item, they can buy your partners’ items at a discount.

6. Start a Referral Program

According to Neilsen research, 92% of people trust product recommendations from people in their peer group.

In other words, referrals coming from friends, family members, and co-workers are incredibly effective. In fact, they’re arguably one of the best ways to promote your company.

This makes sense when you think about it. Customers want authentic reviews coming from unbiased, third-party people. This is similar to the reason influencer marketing became popular—we value authenticity above everything else.

And with a rewards program, you can take advantage of this and overhaul your cross-promotion strategy. Start tracking the people who share your product with their friends and family, and reward those who sign up new members.

With OptinMonster, you can create discount coupons and give them to people who bring in referrals.

You can also use OptinMonster’s Referrer Detection feature to automate your referral program. That’ll help you target visitors that come through your site on a specific traffic source, like a landing page linked to your referral program.

Ultimately, it doesn’t matter how you run your referral program. Just make sure you’re rewarding loyal customers. Turning customers into brand advocates is one of the best cross-marketing strategies around.

7. Build a Presence on Other Platforms

If you want to maximize your cross-promotion benefits, you need to step out of your comfort zone. And by that, we mean exploring new platforms.

One obvious way to do this is to strengthen your social media presence, which we covered earlier. But that’s not the only way you can market your brand. Here are some other cross-promotion ideas to establish yourself on other platforms:

• Offer to write guest posts for sites like Huffington Post and Inc.com.
• Create content and engage in discussions on blogging platforms like Medium and Tumblr.
• Promote your brand on messaging services.

This will help you adopt a multichannel marketing approach. That’s when you use multiple platforms to engage with followers and customers.

Use OptinMonster as your go-to lead generating solution. You’ll have no problem going multichannel.

That’s because OptinMonster lets you connect your optins to Facebook Messenger. This lets you engage with customers on a new marketing channel that’s just starting to show its full potential. And we’re being serious when we say potential. On average, marketing through Facebook Messenger gives you 60-70% open rates within your first hour.

Check out our Chatbot feature. You could easily have it up and running by the time it takes to brew a pot of coffee.

8. Email Marketing Partnerships

Promote each other’s products, services, or events in your email newsletters. Send out emails specifically designed to highlight the partnership and its benefits to customers.

Remember, the key to successful cross-promotion is finding a partner whose business complements yours and whose audience aligns with your target market. The collaboration should feel natural and beneficial to both parties, as well as to the customers.

Exploit the Power of Cross-Promotion With OptinMonster

To truly capitalize on the potential of cross-promotion, having the right tools at your disposal is essential. This is where OptinMonster comes into play.

OptinMonster is a leading conversion optimization toolkit that can supercharge your cross-promotional efforts. Whether you’re looking to grow your email list, improve website conversions, or create targeted campaigns, OptinMonster provides a suite of tools to help you easily achieve these goals.

With its user-friendly interface, you can create stunning opt-in forms, floating bars, and full-screen welcome mats that capture your audience’s attention. These tools are handy when promoting joint ventures, special offers, or co-created content with your cross-promotion partners.

OptinMonster’s advanced targeting features allow you to display these campaigns to specific audience segments, ensuring the right people see the right message at the right time.

Moreover, OptinMonster’s analytics capabilities enable you to track the success of your cross-promotional campaigns, giving you valuable insights into what’s working and what can be improved. This data-driven approach ensures that your cross-promotion strategies are creative, collaborative, and grounded in real results.

So, as you embark on your next cross-promotional adventure, consider how OptinMonster can help you turn your collaborative visions into tangible successes.

Create High Converting Optin Campaigns Today!

Hi, my name is Farjad, and I am a WooCommerce expert. Over the years, I have worked with plenty of WooCommerce plugins, and I have built enough confidence to inform my readers which tools and plugins are worth it.

So, without further ado, let’s jump straight onto my list of the best WooCommerce plugins.

1. OptinMonster
2. PushEngage
3. All-in-One SEO (AIOSEO)
4. Constant Contact
5. WP Mail SMTP
6. AffiliateWP
7. TrustPulse
8. RafflePress
9. SeedProd
10. Advanced Coupons
11. Omnisend
12. FunnelKit
13. Stripe Payments Gateway for WooCommerce
14. HubSpot CRM
15. Smash Balloon
16. LiveChat
17. WPForms
18. UserFeedback
19. Uncanny Automator
20. MonsterInsights
21. Wholesale Suite
22. StoreCustomizer
23. SearchWP
24. YITH WooCommerce Wishlist
25. WPCode
26. Product Import Export Plugin for WooCommerce
27. WooCommerce Checkout Field Editor
28. WooCommerce Shipping
29. Order Delivery Date for WooCommerce
30. WooCommerce PDF Invoices & Packing Slips
31. Booster
32. YITH Frequently Bought Together

32 Best Plugins for WooCommerce

Below is my detailed analysis of the best WooCommerce plugins.

1. OptinMonster

OptinMonster is the best lead generation tool and WooCommerce sales plugin because it’s easy to use and powerful.

It allows you to create stunning optin campaigns like popups, floating bars, fullscreen welcome mats, and more.

With OptinMonster’s powerful plugin, you can make highly targeted offers, display coupons, and run a wide variety of lead generation campaigns on your website.

Its drag-and-drop builder lets you easily create eye-catching WooCommerce popups that grow your email list and boost sales.

On top of that, you can easily integrate WooCommerce with OptinMonster.

OptinMonster has built-in features to increase WooCommerce sales, like showing your popup based on the items in your customer’s cart.

OptinMonster also works with every major email marketing service, like Constant Contact, Sendinblue, Sendloop, Marketo, and more.

With its built-in A/B testing feature, you can split-test multiple campaigns. This helps you identify the highest-performing campaign and improve your conversion rate.

You can also personalize the high-converting campaigns on your other online stores to boost sales.

Key Features

• 100+ beautiful templates and ten campaign types to choose from
• Coupon Wheel optins to instantly increase sales and conversions by 40% or more
• Gamified wheels and countdown timers to make your site interactive
• Campaign triggers like Exit-Intent® and scroll triggers to get the attention of your visitors at the right time
• Geolocation targeting
• Custom HTML or CSS
• Sidebar widgets for all your posts and pages
• Onsite retargeting to target segmented audiences

Pricing

OptinMonster has 4 pricing plans:

• Basic: $9 per month
• Plus: $17.60 per month
• Pro: $22.08 per month
• Growth: $32.67 per month

All OptinMonster’s plans come with a no-risk 14-day money-back guarantee.

Who Should Use

OptinMonster is one of the must-have WooCommerce plugins for any eCommerce store. It’s ideal for Woocommerce businesses that want to improve their conversion rate and increase sales.

Online brands like Kennedy Blue use OptinMonster’s eCommerce targeting to increase their sales by 50%. Want similar results for your WooCommerce business?

2. PushEngage

PushEngage is the world’s best software for sending push notifications. Push notifications are short messages that appear on your subscribers’ browsers even if they are on a different website.

That means you have direct access to your customers and can share things like:

• Company updates
• New content releases
• Information about webinars and events
• Flash sales, coupons, and special offers

And so much more.

Plus, with PushEngage, you can set up drip campaigns. These automated messages will be sent to your new or existing subscribers. You can also organize your contact lists into segments to personalize your offers and boost sales.

Another advantage is that you don’t have to ask subscribers for their personal information (e.g. name, email address, or phone number). Instead, you just ask users’ permission to allow the notifications with the click of a button.

You can then send them notifications and redirect them to specific pages to improve conversions across your site.

Key Features

• Easy to set up
• A/B testing feature
• UTMs for tracking conversions
• Audience segmentation
• Analytics dashboard
• And much more

Pricing

PushEngage has 4 pricing tiers:

• Free: $0 per month
• Business: $8 per month
• Premium: $20 per month
• Growth: $30 per month

You can try PushEngage for free to get a feel of its features and later upgrade to the right paid plan based on your requirements.

Who Should Use

PushEngage is best for WooCommerce stores that have lots of products and updates. It’s also a great fit for eCommerce websites that want to leverage real-time notifications to reduce cart abandonment and improve upsells and cross-sells.

Here’s an example from Charlton Athletic Football Club. The online ticket and merchandise store used PushEngage to improve conversions by 7.17% from abandoned carts.

They set up a welcome drip campaign asking website visitors to subscribe to notifications and sent them timely reminders about upcoming matches. Like this one:

With PushEngage, they saw a 20% subscription rate and improved their revenue by 1.15%.

3. All-in-One SEO (AIOSEO)

AIOSEO is hands down the best SEO plugin for WooCommerce. It makes sure that your WooCommerce store ranks on search engine pages like Google for customers to find your site.

With AIOSEO, you can optimize your site to ensure it’s accessible to search engines and ranks for the right set of keywords. This allows you to create better content that helps your user experience (UX) and drives more sales.

Having the right SEO strategy doesn’t just drive organic traffic to your site; it’ll also attract the right kind of buyers to your online business.

AIOSEO helps you accomplish this with a site audit checklist, smart XML sitemaps, and on-page analysis.

It even has a special feature specifically designed for WooCommerce SEO. It lets you optimize product pages to connect with your customers faster.

Key Features

• On-page analysis
• Local SEO
• WooCommerce SEO
• User-friendly setup wizard
• Smart XML sitemaps

And much more!

These features make AIOSEO one of the best WooCommerce plugins for SEO.

Pricing

AIOSEO has 4 subscription plans:

• Basic: $49 per month
• Plus $99.60 per month
• Pro $174.65 per month
• $224.70 per month

Pro is its most popular plan with the best blend of features in Basic and Pro plans.

Who Should Use

AIOSEO is a must-have for WooCommerce brands that want to drive more organic traffic to their eCommerce site.

If you want to learn more about how AIOSEO can help an online brands like yours, you might find these case studies interesting:

• How Mondaymandala.com Grew Traffic by 620% in 4 Months
• How Meshki.co.uk Grew Organic Traffic by 589% in 3 Months
• How a Golf Blog Teed Up Its SEO to Grow Traffic by 190% YoY
• How a Car Seat Safety Website Grew Traffic by 362% in 6 Months

4. Constant Contact

If you want to build perfect email marketing campaigns to stay on top of your buyers’ minds, we have just the right plugin recommendation for you.

While the average marketing email has an open rate of 21% in eCommerce, cart abandonment emails have an impressive open rate of 41.18%. This means if you can send marketing emails to people who abandon their carts, just converting 1% of them can add thousands of dollars to your brand’s revenue.

It’s also true that email marketing drives 4.24% of e-commerce conversions, more than search (2.49%) and social media (.59%) combined.

And Constant Contact is an ideal email marketing platform to help you achieve that.

Constant Contact is an all-around solid email marketing platform with outstanding customer support. Adding its WooCommerce extension makes sending targeted campaigns, following up with customers after a sale, recommending products, and recovering abandoned carts easy.

Additionally, you can track and segment customers based on purchase history and frequency.

Key Features

• Segmentation and groups
• Marketing automation
• Abandoned cart recovery

Pricing

Constant Contact offers 3 monthly plans:

• Lite: $12 per month
• Standard: $80 per month
• Premium: $80 per month

Our suggestion: Go with the Standard plan. It comes with 3 user licenses and offers almost all the features that you need in an email marketing platform.

Who Should Use

Constant Contact is good for businesses that need to follow up with customers, recover abandoned carts, and send targeted product recommendations.

5. WP Mail SMTP

WP Mail SMTP lets you use an SMTP service provider to send the various emails that WooCommerce sends (things like order confirmations and invoices).

WooCommerce sends email notifications to store owners and customers for various actions using the PHP mail() function. However, most WordPress hosting providers don’t have this function set up correctly. Some providers even block it.

When that happens, your store’s email features won’t work.

WP Mail SMTP solves this problem by letting you send your store emails using an SMTP service provider. This ensures that your WooCommerce emails are delivered to inboxes instead of spam.

Key Features

• White-glove setup
• Easily control which email notifications your WordPress site sends
• Use OAuth to authenticate your account to secure your login info
• Automatically keep track of every email sent from your WordPress site

Pricing

WP Mail SMTP has a free-to-use WordPress plugin that you can use to send your WordPress emails. Apart from the free plan, WP Mail SMTP has 4 paid plans:

• Pro: $49 per month
• Elite: $79 per month
• Developer: $149 per month
• Agency: $229 per month

Who Should Use

Anyone using email marketing to improve conversions.

6. AffiliateWP

AffiliateWP is the best WooCommerce affiliate plugin that streamlines the process of tracking and managing your affiliate program.

AffiliateWP lets you easily set up an affiliate program, empowering your customers and other interested parties to promote your products. Once they sign up, affiliates receive a unique link and earn a commission on each sale.

With AffiliateWP, you have complete control over every aspect of your affiliate program. You can use it to track link clicks, sales, and payments with detailed reports.

Furthermore, AffiliateWP is fully customizable, and you can decide whether to invite only select members to your program or open it up to anyone who wants to join.

The plugin also includes a payout service, making paying your affiliates directly from your WordPress dashboard easy using popular online payment gateways like PayPal and Stripe.

Key Features

• Full dashboard to track your company’s affiliate program
• Integrated payout service
• Unlimited affiliates

AffiliateWP stands out from all the available affiliate program plugins regarding ease of use, seamless integrations, analytics, and affordability.

Pricing

Unlike most products we covered above, AffiliateWP only offers yearly subscriptions. It has 3 pricing tiers:

• Personal: $149.60 per year
• Plus: $174 per year
• Professional $224.70 per year

If you do the maths, even its highest-paid plan comes around to less than $18 per month. Therefore, choose whatever plan offers the best set of features suitable for your needs without worrying about the cost.

Who Should Use

AffiliateWP is the right solution for businesses that want to launch or scale their affiliate program.

7. TrustPulse

TrustPulse is a social proof WordPress plugin for WooCommerce to build trust with your site visitors. It shows small notifications of real-time activity other users have taken on your site.

Buyers are 92% more likely to trust recommendations from other buyers over ads when it comes to purchasing decisions.

TrustPulse uses real activity from real people to increase your site conversions by up to 15%.

Key Features

• Real-time event tracking for purchases, demo registrations, and email signups
• Smart targeting and timing controls to boost conversions
• Modifications made easy with drop-down menus, text input, and color wheels
• On-fire notifications to show how many people are taking action in a given period
• Flexible design options to match your site’s branding
• Actionable analytics to get the stats you need to boost conversions
• Easy setup on any website with no coding needed

These features and more makes TrustPulse one of the best WooCommerce plugins for social proof.

Pricing

TrustPulse has 4 affordable paid plans:

• Basic: $5 per month
• Plus: $10 per month
• Pro: $19 per month
• Growth: $39 per month

TrustPulse also offers a 14-day 100% money-back guarantee without any questions asked.

Who Should Use

High-traffic WooCommerce stores can significantly benefit from TrustPulse. If your website is suffering from low conversions, TrustPulse can help you overcome the problem by adding credibility to your website.

8. RafflePress

Running contests and giveaways is one of the best ways to increase engagement with your brand, not to mention grow your email list. And RafflePress is the best giveaway plugin for WordPress.

RafflePress makes it easy to create contests and giveaways for your eCommerce website, blog, and social media platforms.

You can build engagement with social media followers and website visitors by allowing them to get multiple contest entries for completing different promotional tasks. When your followers perform tasks like signing up for your email newsletter, sharing your content, or submitting user-generated content, they get an entry.

RafflePress has a simple, modern interface with a drag-and-drop builder so that you can create an attention-grabbing giveaway in minutes. Plus, it includes impressive success tracking and retargeting features to monitor your giveaways and drive entries.

RafflePress comes with handy features such as fraud protection, distraction-free landing pages, and wide-ranging integrations with relevant marketing platforms.

Key Features

• Create different entry options for all major social networks
• Drag-and-drop giveaway builder
• Marketing and CRM integrations
• Success tracking and retargeting
• Fraud protection

For more information, check out this helpful review of RafflePress.

Pricing

Here’s how RafflePress’ subscription plans look:

• Plus: $39.50
• Pro: $89.55
• Growth: $159.60
• Ultimate: $349.65

RafflePress also offers a lifetime license on its Ultimate plan. You never have to pay a monthly fee to use RafflePress after making a one-time payment!

Who Should Use

RafflePress is highly recommended for brands with a large and active following on social media, email, or blog. In addition, its higher-tier plans are designed for rapidly growing businesses that want to grow their traffic and followers faster.

9. SeedProd

SeedProd is the world’s best website builder WordPress eCommerce plugin. This plugin allows you to easily create custom WordPress themes and page layouts without the need to code.

You can build product pages for your WooCommerce store and other pages, including pages like:

• Coming soon
• Optin
• Maintenance
• Webinar

And a lot more.

SeedProd comes with 200+ ready-to-use templates to help get you started fast. They also have a drag-and-drop editor that makes page design easy.

SeedProd has several WooCommerce-specific features that let you optimize your products’ landing pages, checkout pages, and shopping carts.

You can even add social proof, video demos, tutorials, and calls-to-action (CTAs) to your pages built with SeedProd.

These factors help you showcase your products in a better light than WooCommerce’s native product pages and boost sales.

Key Features

• Drag-and-drop page builder
• WooCommerce blocks
• Inline text editor
• Stock photos available for use
• Responsive and mobile-friendly

Pricing

SeedProd organizes its features across 4 different pricing plans:

• Basic: $39 per month

• Plus: $89 per month
• Pro: $159 per month
• Elite: $209 per month

Who Should Use

SeedProd is great for WooCommerce brands that want to customize their store pages quickly. It’s also perfect for agencies and freelancers who specialize in setting up new WooCommerce websites for their clients.

10. Advanced Coupons

If you’re looking for a way to effectively market your store without being boring, try out Advanced Coupons.

Advanced Coupons for WooCommerce takes your coupon marketing game to the next level as it helps you build engaging promos and drive exceptional sales results.

WooCommerce coupons are basic and sluggish by default. Advanced Coupons, on the other hand, adds some spice to your customers’ coupon experience.

Advanced Coupons lets you schedule your vouchers, automatically add a coupon when cart conditions match, and give coupons that add products to your customer’s cart for free or at a special discount.

Key Features

• Buy One Get One (BOGO) deals
• Loyalty program points that customers can redeem for coupons
• Shipping coupons
• URL coupons

Pricing

Like AffiliateWP, Advanced Coupons only has yearly subscription plans. It’s premium offering has 4 pricing tiers:

• Growth: $47.60 per year
• Plus: $79.60 per year
• Business: $119.60 per year
• Plugin Bundles: $95.20 per year

The pricing also varies across its Loyalty Program, Gift Cards, and All Plugins Bundle offerings.

Who Should Use

Advanced Coupons is most useful for WooCommerce business owners who run multiple eCommerce stores and who want to experiment with different coupon features to grow their sales.

11. Omnisend

Omnisend is one of the best marketing automation tools and an all-in-one eCommerce solution.

It offers a range of features beyond SMS and email marketing, including push notifications, Facebook Messenger interactions, WhatsApp chats, and popup forms. Omnisend also works well with other eCommerce platforms such as Shopify, Amazon, BigCommerce, and Magento.

Key Features

• Integrated email and SMS campaigns
• Pre-built marketing automation
• Precise targeting and segmentation
• Customizable opt-ins for lead generation
• Advanced analytics

Pricing

OmniSend has 3 pricing plans:

• Free: $0 per month
• Standard: $16 per month
• Pro: $59 per month

OmniSend also lets you choose the number of contacts and changes the subscription costs based on your list size.

Who Should Use

OmniSend’s all-in-one marketing solution is ideal for eCommerce stores that want to run omnichannel marketing campaigns across different channels like email, SMS, push notifications, Facebook, and Google.

12. FunnelKit (formerly WooFunnels)

FunnelKit is a powerful sales funnel builder for WordPress.

The platform is equipped with various features that can enhance the performance of your WooCommerce store. For example, FunnelKit helps you optimize checkout processes, order bumps, upsells, opt-in pages, abandoned cart recovery, landing pages, and more.

Additionally, FunnelKit has a built-in split testing function that lets you quickly identify the most effective copy, headlines, and CTAs to maximize conversion rates.

Key Features

• High-converting sales funnel templates
• Seamless Checkout & Customization
• One Click Upsells, Order Bumps, and Dynamic Offers

FunnelKit is one of the best ClickFunnels alternatives.

Pricing

FunnelKit offers annual-only subscription plans spread across 4 pricing modules:

• Basic: $99.50 per year
• Plus: $179.50 per year
• Professional: $249.50 per year
• Elite $399.50 per year

Who Should Use

FunnelKit is great for WooCommerce businesses that want to increase their average order value and improve checkout conversions.

13. Stripe Payments Gateway for WooCommerce (by FunnelKit)

Stripe is one of the most popular ways to receive payments online. The Stripe Payments Gateway for WooCommerce is a free plugin by FunnelKit that allows WooCommerce store owners to collect payments easily on online stores for the web and mobile.

The free plugin allows you to accept payments from several popular brands of debit and credit cards, such as MasterCard, Visa, Discover, and American Express. You can also integrate the Stripe Payments Gateway for WooCommerce plugin with a subscription plugin to sell recurring subscriptions.

If you’re using FunnelKit’s Funnel Builder, you will enjoy a seamless integration between the two applications for streamlined ordering and payment processing.

Key Features

• Simplified onboarding process
• Automatic webhook creation
• One-click Apple Pay and Google Pay setup
• Support for all major debit and credit cards
• Seamless integration with popular subscription plugins for recurring payments

Pricing

Stripe Payment Gateway for WooCommerce by FunnelKit is a free plugin for WooCommerce.

Who Should Use

WooCommerce store owners who want to simplify receiving online payments.

14. HubSpot CRM

HubSpot is one of the best CRM software for WooCommerce.

It’s excellent for managing new leads and provides various tools to handle the customer journey.

The user-friendly CRM offers a dashboard that displays the entire sales pipeline. Additionally, you can access detailed reports and performance data on a user or team basis. HubSpot’s advanced marketing features let you transform your emails into instant sales reps to drive more revenue.

HubSpot has a lot of useful features like email templates, real-time notifications, email tracking, meeting scheduler, and analytics.

It’s compatible with over 300 apps and services, including WordPress, email marketing companies, and lead generation software like OptinMonster.

HubSpot can also be linked with Gmail or Outlook to log activity automatically, capturing every email.

Key Features

• Personalize email sequences for leads and existing customers
• Get real-time notifications about lead behavior
• Store unlimited users, customer data, and up to a million contacts
• Create custom filters to sort contacts
• Schedule emails, tasks, and create tickets

Pricing

As a suite, HubSpot CRM is organized into two monthly plans:

• Professional: $1600 per month
• Enterprise: $5000 per month

The cost makes HubSpot the most expensive tool on this list. However, you can choose from HubSpot free, Marketing, Sales, Operations, and Commerce to adjust the pricing accordingly.

HubSpot also offers affordable pricing plans for individuals and small businesses, although with limited features and functionalities.

Who Should Use

HubSpot’s wide-ranging features and flexible pricing plans make it a great choice for growing businesses looking for a reliable all-in-one CRM solution for the long term.

15. Social Feeds by Smash Balloon

Smash Balloon is a suite of plugins for social media feeds that enables you to embed various social feeds on your website seamlessly. This powerful and user-friendly tool offers complete control over the look and feel of your feed without requiring coding.

The social media feed tools provided by Smash Balloon include Facebook Feeds Pro, Instagram Feeds Pro, Twitter Feeds Pro, and YouTube Feeds Pro. One impressive feature of this plugin suite is that the feeds automatically blend with your WordPress theme and font styles, ensuring that even the default feed looks attractive.

You can easily tailor the feed to match your website and brand by selecting from various layouts. Additionally, you can display multiple feed types, such as timelines, videos, photos, events, hashtags, and more. Essentially, there are no limitations on the content you can embed.

Key Features

• Easy to use
• Responsive and mobile-optimized
• SEO friendly
• Ultra-fast

Pricing

Social Feeds by Smash Balloon has 4 yearly pricing plans:

• Personal: $39.20 per year
• Business: $79.20 per year
• Developer: $119.20 per year
• All Access Bundle: $239.20 per year

These plans are available across channel-wise feeds and are priced similarly:

• Facebook Feed Pro
• Instagram Feed Pro
• Twitter Feed Pro
• YouTube Feed Pro
• Reviews Feed Pro
• TikTok Feed Pro

The All Access Bundle includes all social media channels. You can use the bundled plan on unlimited websites, get priority support, and access all future products.

Who Should Use

Smash Balloon is great for social media-savvy brands who want to grow their social media following and monetize their audience.

16. LiveChat

On average, about 70% of shoppers abandon their carts before completing a purchase. Why? Customers want instant answers to their questions.

LiveChat is the best live chat support software on the market. It lets you easily add live chat to your WooCommerce store so you can answer questions instantly.

LiveChat makes it easy for you to convert users into customers by engaging with them in real-time. LiveChat works well with WooCommerce, Google Analytics, all the major email marketing services, CRM software, and more.

Key Features

• Beautifully designed live chat widgets to add a chatbox to your site
• Mobile-responsive widget so that you can chat with customers from anywhere
• Evaluation surveys for collecting feedback before or after the chat session
• Tons of integrations with major email marketing and marketing automation software
• Lightning-fast loading time for an awesome customer experience

Pricing

LiveChat offers 4 types of monthly plans:

• Starter: $20 per month
• Team: $41 per month
• Business: $59 per month
• Enterprise: Custom pricing

LiveChat also offers a 14-day free trial that you can sign up for without sharing your credit card information.

Who Should Use

Anyone who wants to answer pre-sale questions quickly and easily.

17. WPForms

WPForms is the most advanced form builder WordPress plugin for WooCommerce. It lets you build forms like an expert without requiring any coding. A contact form plugin is essential for any site, including your WooCommerce store.

You’ll want a contact page to stay in touch with your shoppers, answer questions, and resolve issues, and WPForms makes that ridiculously easy.

Key Features

• Drag-and-drop form builder with pre-built templates
• Likert scales, ratings, and multiple-choice questions to create user feedback
• Easily create polls and display real-time results on your site
• Real-time insights offer beautiful reports with the best visualization
• Custom fields to gather user data

Pricing

WPForms has a free version of the WordPress plugin that lets you start using it at zero risk. Its 4 different pricing plans are:

• Basic: $49.50 per year
• Plus: $89.55 per year
• Pro: $159.60 per year
• Elite: $179.70 per year

If you calculate WPForms’ cost on a month-on-month basis, all of its plans are worth less than $14 a month. Their Pro plan has the best mix of advanced features available at an affordable cost.

Who Should Use

WPForms is a good fit for anyone who wants to put up a contact form on their website. It’s especially useful for WooCommerce stores that want to generate more leads and build an audience.

18. UserFeedback

UserFeedback is a great choice if you’re looking for a convenient WordPress popup plugin to gain direct feedback from your eCommerce website visitors.

This tool allows you to create user-friendly popup survey forms to gather users’ opinions and insights. With this data, you can improve your product and marketing to increase sales and conversion rates.

One of the key advantages of UserFeedback is its setup wizard, which enables you to get started quickly and easily. It also provides a range of pre-made templates for collecting different types of feedback.

With UserFeedback, you don’t have to deal with custom tags or configurations. You can embed it using a shortcode or customized targeting rules to determine when and where your survey appears.

Key Features

• Customizable survey forms
• Page-level targeting options
• Easy setup
• Pre-made templates
• Integration with popular email marketing and CRM tools
• Multiple question types
• Built-in reporting and analytics tools

Pricing

UserFeedback comes with 3 subscription plans:

• Plus: $49.50 per year
• Pro: $99.50 per year
• Elite: $149.50 per year

Who Should Use

It is suitable for any business that wants to improve its products, marketing, or UX. Ideal for businesses that are interested in gathering customer feedback.

19. Uncanny Automator

With Uncanny Automator, you can put your entire WooCommerce store on autopilot. Uncanny Automator lets you connect your existing plugins and apps. This creates a “recipe” that prompts actions based on your visitors’ actions.

For instance, Uncanny Automator can email a special offer to a customer after they visit product a sample page on your site.

Or, it can automatically email them a WooCommerce coupon code after a user submits a form.

Key Features

• Connect over 50 popular plugins with over 325 triggers and actions
• Integrates with Zapier to connect with over 2000 apps
• Create recipes in minutes with no coding

For advanced marketers, Uncanny Automator is one of the best WooCommerce plugins in their tool belt.

Pricing

Uncanny Automator offers 3 different subscription options available on a yearly basis:

• Pro: $149 per year
• Business: $249 per year
• Agency: $399 per year

Uncanny Automator also has a free version of its plugin available that comes with its most popular integrations, triggers, and actions.

Who Should Use

Uncanny Automator is great for mature WooCommerce brands with multistep marketing and sales processes.

20. MonsterInsights

This WordPress WooCommerce plugin will keep track of all the critical eCommerce data you need at a glance: conversion rate, transactions, revenue, average order value, and more.

Data not only tells you where you’ve been, but it also helps you plan out where you want to go and how to get there. With the MonsterInsights plugin, you’ll have all the information you need to make sure that your eCommerce site is performing as it should.

Key Features

• Real-time analytics
• Related products tracking
• Individual customer tracking

For more on this, check out our MonsterInsights Review to find out why it’s the best Google Analytics plugin.

Pricing

MonsterInsights has 3 easy pricing plans for you to choose from:

• Plus: $99.50 per year
• Pro: $199.50 per year
• Agency: $399.50 per year

MonsterInsights will refund 100% of your money if you don’t like anything about the product within 14 days of your signing up.

Who Should Use

MonsterInsights is useful for WooCommerce brands that want reliable attribution data to optimize their eCommerce site.

21. Wholesale Suite

In WooCommerce, there’s no option to add wholesale pricing in the same product listing. Wholesale Suite is a suite of three plugins that make it easy to add wholesale features to your online store.

With Wholesale Suite, you can add wholesale pricing to your product pages for bulk buyers while displaying regular prices to retail customers. You can also easily create responsive wholesale order forms and automate wholesale customers’ recruiting and registration process.

Key Features

• Set wholesale pricing and minimum purchase amounts
• Control shipping and tax separately from retail customers
• Manage product visibility by user role

Pricing

Wholesale Suite offers just 2 pricing plans:

• Growth Bundle: $118.80 per year
• Business Bundle: $238.80 per year

Who Should Use

Wholesale Suite is especially beneficial for freelancers, agencies, and business-to-business eCommerce sites with multiple stores that offer bulk purchasing on their WooCommerce store.

22. StoreCustomizer

StoreCustomizer makes it easy to edit your WooCommerce store without writing any code. With StoreCustomizer, you can easily edit text and page elements on your WooCommerce pages. In addition, you can use the WordPress customizer for anything about your WooCommerce site.

Key Features

• Enable quick product view for easier browsing
• Add multiple search bars across your store
• Set custom thank you pages per product or payment

Pricing

StoreCustomizer has a free WordPress plugin with plenty of features built into it. It also offers 3 different pricing options under its Premium offering:

• Single: $49 per year
• Plus: $59 per year
• Developer: &89 per year

Who Should Use

StoreCustomizer is most useful for brands that keep adding new pages to their existing store. It’s also a great fit for agencies that help clients launch their new WooCommerce business.

23. SearchWP

SearchWP is the best WordPress search plugin.

It tackles a major pain point for many WordPress sites: ineffective search. It supercharges your website’s search capabilities by indexing a wider range of content, including custom fields, product data from WooCommerce stores, and even PDF documents. This ensures users can find the information they need, regardless of where it’s stored on your site.

Key Features

• Extensive Content Indexing: SearchWP indexes not just post content, but also custom fields, product data, PDFs, and more, ensuring comprehensive search results.
• Advanced Search Options: Refine searches with filters based on categories, tags, custom fields, or even specific post types.
• Search Relevance Tuning: Fine-tune search algorithms to prioritize specific content or give more weight to certain search terms for improved relevance.
• Intuitive Search Interface (Pro Feature): The free version offers basic search enhancements. Upgrading to Pro unlocks an intuitive search interface with features like autocomplete and search suggestions.
• Integration with Popular Plugins (Pro Feature): The Pro version integrates seamlessly with popular form builders and membership plugins, allowing you to search form submissions and member data.

Pricing

SearchWP has 3 simple pricing plans to choose from:

• Standard: $99 per year
• Pro: $199 per year
• Agency: $399 per year

Who Should Use

SearchWP is a great fit for any WordPress site owner who wants to:

• Improve user experience: A robust search function allows users to find the information they need quickly and easily, leading to a more positive user experience.
• Enhance content discoverability: By indexing a wider range of content, SearchWP ensures valuable information isn’t buried deep within your site.
• Boost SEO (Search Engine Optimization): A well-functioning search engine can improve a website’s ranking in search engine results pages (SERPs) by demonstrating user-friendliness.

24. YITH WooCommerce Wishlist

YITH WooCommerce Wishlist is a feature-rich plugin that adds a wishlist functionality to your WooCommerce store. Customers can easily add products to their wishlists, share them with friends and family, and even receive notifications about price drops or sales on wishlisted items. This can rekindle interest and encourage them to complete their purchases.

Key Features

• Wishlist Creation & Management: Customers can easily create and manage their wishlists, adding, removing, or prioritizing products.
• Social Sharing: Customers can share their wishlists on social media platforms, potentially increasing brand awareness and driving traffic to your store.
• Email Notifications (Premium): The free version offers basic wishlist functionality. Upgrading to the premium version unlocks features like email notifications for price drops or sales on wishlisted items.
• Guest Wishlist (Premium): This option enables wishlist functionality for guest users, even without account creation (premium only).
• Wishlist Management Tools (Premium): Premium features include viewing customer wishlists, analyzing popular products, and sending targeted promotions based on wishlist data.

Pricing

YITH WooCommerce Wishlist has the simplest plan available in this list. It just has one pricing plan available for $99.99 per year.

The plan comes with 1 year of support and updates and a 30-day money-back guarantee.

Who Should Use

This plugin is a great choice for any WooCommerce store owner who wants to:

• Increase customer engagement: Wishlists allow customers to save products for later, potentially leading to higher conversion rates.
• Drive sales through social sharing: Customers can share their wishlists, promoting your products to their network and potentially attracting new customers.
• Gain customer insights (Premium): By analyzing wishlist data (premium feature), you can identify popular products and tailor your marketing strategies accordingly.
• Offer a more convenient shopping experience: Wishlists allow customers to save products they’re interested in for later purchase, enhancing their overall shopping experience.

25. WPCode

WPCode simplifies code management for your WordPress site. It provides a user-friendly interface where you can add scripts, tracking codes (like Google Analytics), custom CSS, and various other code snippets to your website’s header or footer. This eliminates the need to edit theme files directly, reducing the risk of breaking your website’s layout.

Key Features

• Easy Code Insertion: Add code snippets to your header or footer sections with a user-friendly interface.
• Theme Independence: No need to edit theme files directly, reducing the risk of conflicts or breaking your site during updates.
• Multiple Code Snippets: Manage multiple code snippets for different functionalities within the plugin.
• Code Disabling (Pro Feature): The free version allows adding and editing code. Upgrading to Pro unlocks the ability to disable specific code snippets temporarily for troubleshooting purposes.

Pricing

WPCode Lite offers tons of handy features for free. WPCode Pro offers 4 different price plans:

• Basic: $49 per year
• Plus: $99 per year
• Pro: $199 per year
• Elite: $299 per year

Who Should Use

This plugin is a great choice for WordPress site owners who want to:

• Add tracking codes: Easily integrate Google Analytics, Facebook Pixel, or other tracking codes without modifying theme files.
• Inject custom CSS: Make minor design tweaks or implement custom styling changes using CSS code snippets.
• Manage header/footer scripts: Add various scripts or code snippets to your site’s header or footer for specific functionalities.
• Maintain theme integrity: Avoid editing theme files directly, which can be overwritten during theme updates.

26. Product Import Export Plugin for WooCommerce

Product Import Export streamlines product data management for your WooCommerce store. It allows you to easily import product details, variations, custom fields, reviews, and even product categories. You can also export existing product data for backup purposes or to migrate your store to a new platform.

Key Features

• Import & Export Products: Import new products from CSV or XML files and export existing product data for various purposes.
• Variation Management: Import and export product variations, including stock levels and pricing for each variation.
• Custom Field Support: Map and import data from custom fields you’ve created for your products.
• Scheduling (Pro Feature): Automate product data updates with scheduling capabilities (available in the Pro version).
• Advanced Filters: You can refine your imports and exports with filters based on product categories, tags, or custom criteria.

Pricing

Product Import Export organizes its pricing plans based on the number of websites:

• Single Site: $69 per year
• Upto 5 Sites: $99 per year
• Upto 25 Sites: $199 per year

Who Should Use

This plugin is a great fit for WooCommerce store owners who:

• Sell a large number of products: Importing product data in bulk saves a significant amount of time compared to manual entry.
• Regularly update product information: Easily update product details, variations, and pricing with CSV imports.
• Migrate their store: Export product data for easy migration to a new platform.

27. WooCommerce Checkout Field Editor

WooCommerce Checkout Field Editor goes beyond the free version offered by Themehigh. It grants you granular control over your WooCommerce checkout page. You can add new custom fields to collect additional customer information, edit existing fields, and rearrange them for a more optimized checkout flow.

Key Features

• Extensive Field Types: Add various field types to your checkout, including text fields, dropdowns, checkboxes, date pickers, and more.
• Conditional Logic (Pro Feature): The free version offers basic field editing. Upgrading to Pro unlocks conditional logic, allowing you to show or hide specific fields based on other customer selections during checkout.
• Field Validation (Pro Feature): Ensure data accuracy with validation rules. Make fields mandatory, set minimum or maximum character limits, and even validate email or phone number formats (Pro only).
• Order Display Control: Choose whether to display custom fields in emails and order details pages.

Pricing

You can find a free version of Checkout Field Editor in the WordPress plugins store. For premium features, Checkout Field Editor offers 3 different pricing based on the number of websites:

• Single Site: $49
• Up to 5 sites: $99
• Upto 25 sites: $199

Who Should Use

This plugin is a great choice for WooCommerce store owners who want to gather more specific customer information during checkout, improve the checkout flow for a better user experience, or enforce data validation to ensure accuracy. It’s particularly beneficial for stores that deal with subscriptions, require additional customer details for order fulfillment, or want to streamline conditional offers based on customer selections.

28. WooCommerce Shipping

Overview

WooCommerce Shipping is a free plugin that is included with the WooCommerce core installation. It allows you to set up basic shipping options like flat rates, weight-based rates, and free shipping thresholds. While it lacks the bells and whistles of some premium plugins, it can be a good starting point for stores with straightforward shipping needs.

Key Features

• Basic Shipping Methods: You can set up flat rates, weight-based rates, or free shipping based on the cart total or location.
• Shipping Zones: Define shipping zones based on geographical locations and assign different shipping methods to each zone.
• Live Rates (Requires Integration): Integrate with external shipping providers like USPS, FedEx, or UPS to offer calculated real-time shipping rates during checkout (additional setup required).

Pricing

Free! WooCommerce Shipping comes bundled with the core WooCommerce plugin.

Who Should Use

WooCommerce Shipping is the best shipping plugin for WooCommerce stores just starting out or those with limited products and a simple shipping structure. It’s a good option if you don’t need complex shipping rules, real-time rate calculations, or advanced features like product-based shipping costs.

29. Order Delivery Date for WooCommerce

Order Delivery Date for WooCommerce integrates smoothly with WooCommerce, adding a flexible delivery date selection option to your checkout process. This gives your customers more control over when they receive their orders, potentially leading to higher satisfaction and reduced delivery-related inquiries.

Key Features

• Customer Choice: During checkout, customers can select their preferred delivery date and, in some configurations, a time slot.
• Delivery Options: You can configure various delivery schedules, including minimum lead times, blackout dates (unavailable delivery days), and even set specific cut-off times for same-day or next-day deliveries.
• Conditional Rules (Pro Feature): The free version offers basic scheduling. Upgrading to the pro version unlocks conditional rules, allowing you to set different delivery options based on product categories, shipping methods, or other factors.
• Inventory Management: Knowing preferred delivery dates can help you plan your inventory and fulfillment processes more efficiently (Pro Feature).

Pricing

Order Delivery Date for WooCommerce comes in a free and a premium version. The free version provides the core functionality of delivery date selection. The premium version unlocks advanced features like conditional rules, time slots, and inventory management tools.

Who Should Use

This plugin is a great choice for any WooCommerce store owner who wants to offer their customers more flexibility in receiving their orders. It’s particularly beneficial for stores that sell perishable items, custom-made products, or those that rely on third-party deliveries.

30. WooCommerce PDF Invoices & Packing Slips

WooCommerce PDF Invoices & Packing Slips seamlessly integrates with WooCommerce to generate PDF invoices and packing slips. These documents are then attached to your order confirmation emails, providing a professional touch and ensuring your customers have all the information readily available.

Key Features

• Automatic Generation: Forget manually creating invoices and packing slips. This plugin automates the process, saving you valuable time.
• Customization: While a basic template is provided, you can customize the look and feel of your invoices and packing slips with your store’s branding.
• Flexibility: Depending on your needs, you can attach invoices and packing slips or just one. Additionally, you can download or print the documents directly from the WooCommerce admin panel for your records.
• Template Control (Premium Feature): The free version offers a basic template. Upgrading to the premium version unlocks more advanced customization options, allowing you to create genuinely unique invoice and packing slip designs.

Pricing

WooCommerce PDF Invoices & Packing Slips has paid plans based on the number of sites you’ll use it on:

• 1 Site License – €79.00
• 3 Site License – €159.00
• 25 Site License – €319.00

Who Should Use

This plugin is an excellent fit for any WooCommerce store owner who wants to streamline their order documentation process. It’s especially beneficial for stores with a high volume of orders and requires a way to automate invoice and packing slip generation.

31. Booster

Think of Booster as the Swiss Army Knife of WooCommerce plugins. It boasts over 100 modules covering a wide range of functionalities, from customizing product pricing and display to tweaking the cart and checkout process and adding features like customer reviews and product comparisons.

The best part? You can enable only the modules you need, keeping your website bloat-free.

Key Features

• Pricing & Currencies: Fine-tune product pricing with features like price rounding, bulk price discounts, and currency switching.
• Cart & Checkout: Enhance the checkout experience with options like one-page checkout, guest checkout, and abandoned cart recovery.
• Product Add-ons & Input Fields: Customers can personalize products with add-on options and collect additional information through custom input fields.
• Emails & Additional Tools: Craft custom email templates for order notifications, add product reviews, and implement a wishlist feature.

These are just a few of the many functionalities Booster offers.

Pricing

Booster has a free-to-download plugin with limited features. Its premium version is structured into 3 packages:

• Personal: $11.99 per month
• Agency: $24.99 per month
• Freelance: $15.99

Who Should Use

Booster is an excellent choice if you’re looking for a comprehensive WooCommerce plugin that can handle various tasks without bogging down your website. It’s particularly beneficial for store owners who want to avoid installing several separate plugins for each functionality. The free version is a great starting point, and the premium version offers a wealth of features for those who need more control over their store.

32. YITH Frequently Bought Together

YITH Frequently Bought Together for WooCommerce is an excellent plugin for upselling and increasing your customers’ average order value.

This plugin lets you quickly and easily make more targeted upsells for your WooCommerce products. Plus, with shortcodes, you can embed these product bundles in OptinMonster campaigns to boost engagement with your audience.

Imagine your customers start to abandon their cart, only to get this fullscreen message:

When users see the deal, they head back to their cart and purchase the items they almost gave up on to make use of the discount.

To learn how to create a popup like that, check out this helpful resource: How to Create a ‘Frequently Bought Together’ Offer for WooCommerce.

Key Features:

• Easy setup and installation
• Bundle products together in seconds
• Configure the size of the recommended product images
• Improve overall sales and average order value per customer

If you want to upsell or bundle products, YITH Frequently Bought Together is one of the best WooCommerce plugins.

Pricing:

YITH Frequently Bought Together has one pricing plan available for $79.99 per year. The plan comes with 1 year of support and updates and a 30-day money-back guarantee.

Who Should Use:

WooCommerce stores that sell suites of complimentary products.

Bonus Tools and Plugins for WooCommerce

Aside from the 32 top WooCommerce plugins and extensions mentioned above, the following tools deserve an honorary mention:

1. Waitlist WooCommerce
2. Checkout Field Manager (Checkout Manager) for WooCommerce
3. FOX – Currency Switcher Professional for WooCommerce (formerly WOOCS)
4. Product Image Zoom for WooCommerce
5. YITH WooCommerce Ajax Product Filter
6. Bluehost
7. Nextiva
8. WP Rocket
9. Duplicator
10. Sucuri
11. WooCommerce Multilingual
12. WooCommerce Products Slider

And there you have it! These must-have WooCommerce plugins and extensions will keep shoppers engaged and returning to your site while making it super easy to keep up to date.

How to Choose the Best WooCommerce Plugins

Finding the best WooCommerce plugins, extensions, and add-ons can be overwhelming. There are thousands of plugins in the WooCommerce marketplace, so how do you know which ones are worth it?

Look for the following four qualities when deciding which plugin you should use:

• Security
• Documentation
• Support
• Performance

Let’s go over each of these qualities in a little more detail.

1. Is the Plugin Secure?

If you’re using WooCommerce on a live website, then security should be one of your number one priorities. A poorly coded or vulnerable plugin could risk your entire business.

A few warning signs might include:

• Plugins that have been abandoned by the developer and haven’t received any updates in a long time
• Plugins with low adoption rates and poor ratings. These are usually poorly managed or buggy
• Plugin features that seem overly complicated, confusing, or unreliable

The best way to get around this potential headache is to stick with the most popular plugins in the community. These are usually well-supported and have active communities of users online.

If you find a plugin that doesn’t seem as active, don’t. Research it thoroughly before investing your time and money.

2. How Good is the Documentation?

One of the biggest problems with most WooCommerce plugins today is that they’re difficult to set up.

Some have confusing interfaces and hard-to-follow instructions.

It’s a good idea to avoid these plugins. Instead, look for the ones that are not only easy to use but exceptionally well-documented.

It’s okay if you don’t want to read through hours of documentation. Most people want a plugin that works and is easy enough to use right out of the box without much hassle.

You’ll find that well-documented plugins usually have more happy users online who can vouch for the plugin’s performance and helpful customer service.

3. Does The Plugin Come With Good Support?

WooCommerce is an open-source project, meaning thousands of free WooCommerce plugins are available. But not all provide good customer support.

If you’re buying a paid plugin, make sure that there’s good support behind it. If anything goes wrong with your store during or after setup, you can get help from the developer.

4. How Good Is the Performance?

WooCommerce is one of the best platforms for selling products online with WordPress. Its performance and compatibility are second to none when it comes to out-of-the-box eCommerce features.

But there are hundreds of different plugins that your store can be running depending on how much modification you want to do.

If you’re using too many plugins at once, your server could be working harder than the average merchant would like. It’s a good idea to go through a plugin’s user reviews to make sure the existing users aren’t complaining about their websites slowing down or crashing frequently.

Best WooCommerce Plugins: Which Ones Should You Pick?

This depends on your business goals and requirements.

Running an eCommerce site is hard work. But now you have a list of useful free and premium WooCommerce plugins to make it easier.

If one of your goals this year is to increase conversions, sales, and revenue, why not give OptinMonster a try?

OptinMonster is the best WooCommerce plugin and the most recommended conversion optimization WordPress tool.

Or that 46% of the searches on Google have local buying intent?

These statistics suggest that there’s a huge opportunity to grow your business away from the online noise of digital marketing, paid ads, and social media.

And if you are considering promoting your brand to local consumers, I have just the thing to suggest to you: Hyperlocal marketing.

At OptinMonster, we have customers who use our lead generation tools to improve their hyperlocal marketing.

Be it a yoga studio, pet store, or coffee shop chain, we have helped hundreds of local brands boost their marketing presence in their local neighborhoods.

With OptinMonster, these businesses have been able to drive more foot traffic to their offline stores and increase sales.

That’s why, today, I’ll tell you what hyperlocal marketing is and how you too can use it to boost your sales both online and offline.

Here’s everything I’ll cover in this article:

• What Is Hyperlocal Marketing?
• 8 Ways To Use Hyperlocal Marketing To Boost Sales

What Is Hyperlocal Marketing?

Hyperlocal is a marketing technique that focuses on a very specific geographic area, sometimes as small as a few blocks or streets. It’s aimed to target customers in your area, within 5-7 miles, who are willing to buy your products and services.

Businesses with both an online and offline presence are in a great position to take advantage of hyperlocal marketing strategy.

Think of potential customers who use search queries like ‘salons near me’ or ‘best Chinese restaurants near me’ to find specific businesses in their location.

If your business has a physical location, tapping into the local customer base can help you generate a steady stream of leads and get buyers regularly.

Next, let’s go over 8 simple but powerful ways your business can use hyperlocal advertising to boost sales.

8 Ways To Use Hyperlocal Marketing To Boost Sales

1. Optimize Your ‘Google My Business’ Page
2. Use Location-Based Keywords on Your Site
3. Include Contact Information on Your Site
4. Create a Consistent Customer Experience Online and Offline
5. Create High-Quality Local Content
6. Promote Your Online Presence
7. Get Customer Reviews
8. Target Mobile Users With Location-Based Ads

1. Optimize Your ‘Google My Business’ Page

Google My Business is a free, easy-to-use service that helps small business owners manage their online presence and visibility on Google Search and Google Maps.

It’s easy to set up a Google My Business listing. Just visit the Google My Business page, click on Manage Now, and start filling in your business information:

Here’s how to optimize your Google My Business page based on the 3 areas that factor into those rankings:

Relevance

To optimize for relevance, be specific.

• Choose an accurate category.
• Add relevant keywords.
• Include detailed business info.

Google prioritizes complete and informative listings. Ensure that you have claimed your Business Profile and filled out every section.

Distance

Google wants to make sure that the businesses ranking locally are actually local businesses.

Because of this, I recommend you create a landing page for your business that includes your physical address. If you have multiple storefronts across different locations, create multiple landing pages with their corresponding addresses.

Once the pages are ready, link them to your Google My Business profile as well as their other profiles on the web.

For instance, if you have a restaurant in West Palm Beach, create a landing page just for your West Palm Beach folks. If you have a takeout restaurant in Miami, create another page for that outlet and link both pages to your Google My Business profile.

Prominence

Optimizing for prominence is all about attention to the details: images, reviews, citations, and links should all be high-quality.

Add high-quality, attractive photos that showcase your storefront, team, products, and happy customers.

If it applies to you, select additional attributes in your Google My Business profile to further define your business. This can be things like having wheelchair accessibility, free Wi-Fi, or online appointments.

Finally, encourage your customers to leave positive reviews. Respond to all reviews, both positive and negative professionally to drive more visibility for your Google My Business page.

Here are the results when you search for “salons near Kent, Ohio” in Google. The salons that come up at the top of the search page are the ones that have optimized their Google My Business profiles for relevance, distance, and prominence:

2. Use Location-Based Keywords on Your Site

Location-based keywords are great for both offline as well as eCommerce businesses.

Location-based keywords are anything that directly relates to your location. The city name is an obvious one, but there are so many more.

If you were based in St. Louis, you might want to talk about The Arch, the STL Cardinals, or Forest Park. For Seattle, it may be the Space Needle or references to the ‘Big Apple’ for New York City.

You can use these keywords in product descriptions, company profiles, or service delivery areas and they should show up naturally in the headlines and text of your pages.

If it doesn’t sound like something you would say out loud to someone in natural conversation, it probably doesn’t belong on your site.

Here’s an example of how this works. Depending on where you are, you might see the following results in the search engine result page (SERP) when you type “Raleigh tow service” in Google:

If you scroll down further, you’ll see local towing businesses that are named after the city to better their chances of ranking in Google:

All these methods help Google find you and will help you rank higher in search results.

3. Include Contact Information on Your Site

This may seem like an obvious one, but we’ve seen many sites without their contact info or business location on their website.

Even if they have a local store!

Along with location-based keywords, including your contact info goes a long way to make you easily discoverable by search engines. To make it easy, put all of your contact info in your footer, so it shows up on every page.

Here’s an example from Bittersweet Confections in New Orleans, who include their full address along with their business hours in the website footer:

Search engines like Google consider various factors when ranking websites in local searches. One such factor is location signals which helps Google understand where your business operates.

A listed geographical location acts as a clear location signal to search engines, potentially boosting your local search engine optimization (SEO) ranking.

4. Create a Consistent Customer Experience Online and Offline

Customers today expect a smooth journey, regardless of whether they are browsing your site, interacting with your social media, or visiting your store.

Inconsistency creates uncertainty and frustration, potentially leading your customers to one of your competitors.

A consistent customer experience (CX) both online and offline reinforces your brand identity. For example, a high-end clothing store might offer an elegant website experience that mirrors the in-store ambiance with helpful staff.

Nordstrom offers a great example of how to offer consistent CX across online and offline channels.

Customers can browse online, reserve items for in-store pickup, and even request alterations online:

And when you walk into one of their stores, the in-store staff can check your online purchase history and offer a hyper-personalized shopping experience.

Did You Know? OptinMonster popups are fully customizable, making brand consistency a breeze! Get started with OptinMonster now!

Maintaining brand consistency can be difficult when you have a distributed brand or a brand with both an online and offline presence.

There are a few things you can do to make sure that your branding is consistent across your website and its physical locations.

Offer a Unified Brand Identity

Develop a brand identity guide that outlines your brand voice, messaging, visuals, and personality. Ensure that the guidelines apply to all customer touchpoints, from website design to social media posts to in-store signage.

Train Your Employees

Run coaching sessions to train your staff to deliver exceptional customer service, both online and in-store. Give them the tools and knowledge to resolve customer inquiries and concerns effectively.

Gather Feedback

If you have multiple locations, you’ll most likely have differences in the marketing messages or even product offerings that connect with the local community.

McDonald’s, for example, releases different menu items in different locations, like the shrimp beef burger in South Korea or the haupia pie in Hawai’i.

Use feedback from customers and employees to figure out what different marketing efforts they may need in different locations. Create them in line with the rest of the brand materials while including the local flair.

Regularly Toss the Outdated Materials

Set a policy to print the smallest quantity of printed materials needed. Additionally, let your store managers know when you have changed or retired a marketing asset.

Recycle the old printed materials once a sale or discount offer expires. You can’t use the old ones and still hang on to brand consistency.

Always keep your digital assets up-to-date and easily accessible.

5. Create High-Quality Local Content

If you are a local brand that also sells online, creating authentic local content won’t be a problem. These are your people, after all, in your hometown.

But if you’re a regional brand reaching into a local market it can be difficult to sound like you really belong. The best way to create the content you need, and the only way to do it authentically, is to hire local talent to create the content for you.

Having a local voice behind your blog posts, videos, ads, email copy, and all of your social media posts will go a long way toward increasing trust and building relationships.

Ben & Jerry’s ice cream brand isn’t afraid to get creative with local flavors. In the past, they have launched ice cream flavors such as “Cherry Garcia” (named after a Grateful Dead guitarist from California) catering to specific regions:

Similarly, Home Depot offers DIY guides on hurricane preparedness for coastal US city customers to safeguard their families during hurricanes:

If you can cater to the tastes of the local customers, you’ll be able to blend in as a local business and improve your brand recall among your target audience.

6. Promote Your Online Presence

Your website and social media profiles should be showing up in local searches for the areas you are targeting. If they aren’t, you’ll need to put some time and effort into local optimization strategies.

Here are a few tips on how to improve your online visibility:

Use Consistent Contact Info

The name, address, and phone number you use should be the same throughout your website to ensure that search engines are getting the right info.

After you have your own site sorted out, look at other sites listing your contact info. Both the formatting and style of the data should be identical to improve your local SEO.

Having a clickable phone number on your site can be a powerful lead-generating machine. Check out how to get more phone calls from your website to get visitors to your store!

Improve On-Page SEO

Once you have content, you need to make sure that it ranks in local searches to drive people to your site and location. You can do this with on-page SEO best practices.

On-page SEO involves including location-based and other related keywords in important areas on your site’s pages:

• Page and post titles
• Headings
• URLs
• Post and page content
• Image alt text

You can also build local backlinks to improve your online presence locally. For instance, reach out to local websites, publications, or influencers to link back to your content. This will show search engines your local relevance and help your online visibility.

7. Get Customer Reviews

Customer reviews are a great way to improve your local search results rankings.

But don’t limit yourself to Google reviews. Different platforms use different ranking systems for different reasons and they all have a positive result on your local search rankings.

For instance, if you get a lot of check-ins through Facebook, encourage your customers to leave a review on Facebook. If your business is listed on Yelp, ask your customers to rate you there. You get the drill!

And if you want to increase the number of reviews you are getting, offer incentives like a discount or a free product to customers who leave a review.

Molton Brown, a UK-based luxury beauty and fragrance brand, placed QR codes near its checkout counters encouraging buyers to leave product reviews in exchange for a prize draw.

This strategy helped the brand improve its revenue per visitor by 54% and conversion rate by 43%:

If you offer product reviews on your site, you should make it super easy for customers to leave a review. Include step-by-step directions on your website and make the review process simple and short.

Pro-Tip: You can use OptinMonster to create a popup asking visitors to leave a review. Couple that with WPForms and you’ve got yourself a super simple way to capture tons of high-quality reviews:

8. Target Mobile Users With Location-Based Ads

Let’s say you are out with your family for grocery shopping on a hot Sunday. Normally, you would just grab a bottle of water from the store to quench your thirst.

But because you see an ad for frosted ice cream on your mobile while you are shopping, you decide to take a short detour to get the dessert. After all, it’s located less than a mile from the supermarket and it’ll make the kids happy.

That’s exactly how powerful location-based mobile ads are. They help you reach people who are already near your business or interested in what you offer at the exact moment they need it.

You can use a combination of GPS coordinates and location-based tracking features that we enable in our mobile devices and apps to set up a hyperlocal targeted ad area.

This kind of targeting can result in a higher advertising return on investment (ROI) and more sales!

So, how do you do it?

First, define the target area you want to cover. Then use triggers that will send users text messages, app notifications, and email alerts to their mobile devices when they enter that zone.

Assuming you have the marketing budget to invest in ads, here are 4 cool ways you can use location-based ads to target mobile users:

Target Nearby Users

This is the most obvious use of location-based advertising.

To do this, set your boundary within a certain distance of your location. Next, use your existing customer knowledge to set the rest of your criteria for your ad.

There are lots of reasons you would want to target certain users near your location:

• Driving them to your store.
• Creating brand awareness.
• Generating buzz of a ‘coming soon’ store.

Target Users Near an Event

If you deal in the business-to-business (B2B) domain, you might want to take special notice of this approach to location-based ads.

If a local event or conference is going on in your city, why not run a location-based ad targeted at the local area?

Here’s an example:

Let’s say you own a ride-sharing app in several cities. If you know that there’s a major tech conference happening in downtown Nashville, you can run Google ads targeting the event participants.

You can even run a special ad campaign on social media platforms offering special discounts to personalize the customer experience and drive more bookings.

Target Competitor Locations

This is an excellent way to get bottom-of-the-funnel traffic that’s ready to buy into your store to make their purchase.

If you have competitors that you outshine, run a location-based ad in their specific location highlighting the advantage of shopping with you to pull shoppers to your store.

A few years ago, Chipotle restaurant brand followed this strategy to win new customers over from its rival brands. They placed a billboard on the interstate in Nashville with a simple message that talked about Chipotle’s fresh-made food:

Target Traveling Users

Targeting users who are traveling is a must. People who are traveling usually have a lot of free time and are just looking for ways to fill it.

For these ads, you’ll need to target tourist-heavy areas like airports, hotels, and attractions. Ads like these would work even better if you could partner with other businesses to offer discounts to tourist favorites in your city.

Think of New York’s Metropolitan Museum of Art (MET) running local ads about their latest exhibition in the subway trains, the Grand Central Terminal, and across the city’s bus stations:

Use OptinMonster’s Geo-Location Targeting Features

If you are looking for a way to target visitors to your site based on their location, OptinMonster has you covered. And it’s a lot more cost-effective than running targeted ads like the ones we just covered.

OptinMonster’s geo-location targeting features make it easy to use location to boost sales.

That’s exactly what Skates.co.uk did.

The brand used the geo-location functionality to target a user’s country, assuring visitors that their orders would get to them soon.

To make sure they are targeting the right companies, the skating brand looked at where visitors to their site were coming from. Then, they created targeted campaigns to reach the local audience:

Here is the popup window targeted to display only to visitors from France:

With OptinMonster’s display rules, creating optins targeted by location is easy.

To read more about geo-location targeting in OptinMonster, read our blog on What Is Geotargeting? A Powerful Marketing Tool for Conversions.

Tap Into the Power of Hyperlocal Marketing

If you can apply these 8 hyperlocal marketing campaigns that we just discussed, you’ll be able to boost your sales and drive more foot traffic to your physical store.

If you liked this article, you might also want to check out the following posts:

• What Is Content Marketing Strategy and How To Create One
• How To Make Popup Coupon Promotions That Drive Sales
• How To Make a Small Business Website
• 11 Social Media Metrics You Need To Nail Your Marketing Goals
• How To Win Customers’ Loyalty with Your Refund Process

Want to encourage your customers to leave reviews for your business? You can trigger a popup to remind them every time they visit your website.

Create a customer review popup with OptinMonster!

And why shouldn’t you be? Research shows that the average cart abandonment rate is 70.19%, responsible for $18 billion in lost eCommerce sales annually

I’m Farjad, and as a writer who’s obsessed with optimizing marketing campaigns, abandoned cart emails are a personal favorite. They’re a goldmine for recovering lost sales and re-engaging potential customers.

In this article, we’re diving deep into some of the best abandoned cart email examples I’ve encountered recently. We’ll examine what makes them tick, analyze their effectiveness, and explore how you can improve them. 

We’ll also provide you with customizable abandoned cart email templates, serving as a perfect starting point for your campaigns.

Let’s begin!

• What Are Abandoned Cart Emails?
• 14 Abandoned Cart Email Examples
• Abandoned Cart Email Templates
• Abandoned Cart Email Best Practices 
• Capturing Emails During Cart Abandonment

What Are Abandoned Cart Emails?

Abandoned cart emails are marketing emails sent to customers who have added items to their online shopping cart but have not completed the purchase.

Abandoned cart emails typically include information about the items left in the cart, encouraging the customer to return to the website and complete the purchase. It may also include personalized messages, coupon codes, or incentives to entice the customer to take action.

Abandoned cart emails are a popular tactic in eCommerce business and have proven effective in increasing conversion rates and generating additional revenue.

Resource: 29 Best Email Automation Tools to Transform Your Business

Let’s look at the best abandoned cart email examples you can use to recover as many lost sales as possible.

14 Abandoned Cart Email Examples

The Selection Process: A Curator’s Eye

Sifting through dozens of abandoned cart emails, I focused on a core set of criteria:

• Attention-grabbing subject lines: The first impression matters! I looked for subject lines that were clear, concise, and sparked curiosity (think: “Did you forget something?” from Casper).
• Compelling visuals: High-quality images showcasing the abandoned items or the benefit of owning them can significantly boost engagement.
• Clear call to action (CTA): The email’s purpose is to nudge visitors towards checkout. Strong CTAs, like buttons that say “Complete your purchase” or “Treat yourself!”, are essential.
• Personalization: A touch of personalization can go a long way. Emails that address customers by name or remind them of their specific abandoned items feel more genuine and increase conversion rates.
• Urgency or scarcity: Sometimes, a gentle nudge that items might sell out or a discount with an expiration timer can create a sense of urgency and motivate customers to complete their purchase.

1. Casper: The Playful Reminder

Subject Line: Did you forget something?

First impression? Delightful! This subject line is clear, concise, and uses a touch of humor to pique curiosity. It doesn’t scream “SALES!” but instead gently reminds you, “Hey, there’s something waiting for you.”

Opening the email, I was greeted by a playful headline: “COME BACK TO BED.” This playful tone continues throughout the email, making the whole experience feel warm and inviting. Casper cleverly uses social proof by showcasing positive customer reviews, adding trust and credibility.

Why it Works: This email strikes a perfect balance between friendly and persuasive. It doesn’t pressure you to buy, but instead reminds you of the comfort and relaxation a Casper mattress could bring.

My Takeaway: A little humor and a friendly tone can go a long way in abandoned cart emails. Don’t be afraid to inject some personality into your brand voice!

2. Google Wifi: The FOMO Factor

Subject Line: The Google Wifi in your cart is going fast.

This subject line takes a different approach, tapping into the fear of missing out (FOMO). It creates a sense of urgency, letting you know these popular items might not be around forever.

Opening the email, the urgency continues with a bold statement: “Going, going, (almost) gone!” The email showcases the Google Wifi product with a clear image.

Why it Works: This email leverages FOMO to nudge potential customers towards checkout. By implying limited stock, it creates a sense of scarcity and encourages a quicker decision.

My Takeaway: Scarcity tactics can be effective, but use them with caution. Too much urgency can come across as pushy.

3. Brooklinen: Reviews & Social Proof

Subject Line: We noticed you left something behind!

This subject line is straightforward and informative. It lets you know exactly what the email is about without being overly salesy.

The email showcases the methods to contact customer support with prominently highlighted illustrated accents that add a lively touch to the design. What really stood out to me was the inclusion of customer reviews. Social proof is incredibly powerful, and Brooklinen uses it effectively by letting satisfied customers speak for the brand.

Why it Works: Showcasing positive reviews builds trust and reassures potential customers that they’re making a good decision.

My Takeaway: Don’t underestimate the power of social proof! Including customer testimonials or reviews can significantly boost conversions.

4. Vans: Offering Alternatives

The email starts with a friendly reminder that Vans is still holding the customer’s shopping cart. This casual approach is subtle but effectively reminds the customer of their abandoned purchase without being pushy.

The email includes an image of the product that was left in the cart. This is a helpful visual cue that jogs the customer’s memory and makes the product more desirable.

Vans also includes a section called “YOU MIGHT LIKE THESE TOO,” which showcases similar products. This is a good way to entice customers to browse more and potentially add other items to their cart.

Why it Works: Opening the email, Vans showcases the abandoned items and then offers a helpful suggestion: “Still deciding? Check out some similar styles you might love!” This is a brilliant tactic! It acknowledges that sometimes people might have second thoughts, but instead of pressuring them to complete the purchase, it offers helpful alternatives to keep them engaged with the brand.

My Takeaway: Go beyond the initial abandoned cart. Consider offering related products or helpful content to keep the customer engaged.

5. Whisky Loot: Addressing Objections

Subject Line: Your cart is sobering up

Oh man, Whisky Loot gets me. Sifting through those Shopify examples, their abandoned cart email had me cracking up. “Your cart is sobering up” – that subject line is pure gold! It’s clever, unexpected, and definitely grabs your attention. No wonder their open rates are high.

Then you open the email, and the fun keeps rolling. They hit you with a question to pull you in, then launch into a hilarious list of all the amazing things you could be doing with those whiskies right now. It’s so visual, you can practically picture yourself using them in those wacky scenarios. By the end, you’re smiling (or maybe even snorting with laughter) and definitely rethinking that abandoned cart.

Whisky Loot is smart – they wrap it all up with a handy FAQ section to answer any lingering questions, then hit you with a clear call to action: “TREAT YOURSELF.” Genius!

Why it Works: Whisky Loot’s email hits all the right notes. Humor is a powerful tool for engagement, and that unexpected subject line is a guaranteed attention grabber. The lighthearted tone throughout the email makes the recipient feel comfortable and receptive. Plus, the creative list of uses for the whisky piques their interest and reminds them of the value proposition.

My Takeaway: Don’t be afraid to inject some personality into your abandoned cart emails! Humor can be a disarming and effective way to reconnect with potential customers.

Pro Tip: While humor can be a winner, it’s important to understand your audience. Make sure your jokes resonate with your target demographic and align with your brand voice.

Abandoned Cart Email Templates

Here are three abandoned cart email templates you can use as a starting point for a text based email:

Template 1

Simple Reminder Subject: You left something behind – Complete your purchase!

Hi [Customer’s Name],

We noticed that you left items in your cart, and we wanted to remind you to complete your purchase. Don’t miss out on the great products you selected! Click the link below to return to your cart and finalize your order.

[Call-to-action button: Return to Cart]

If you have any questions or need assistance, our friendly customer support team is here to help. We appreciate your consideration, and we hope to see you back soon!

Best regards, [Your Company]

Template 2

Limited-Time Offer Subject: Complete your purchase now and enjoy 10% off!

Hello [Customer’s Name],

We wanted to let you know that the items in your cart are still available, and we’re offering a special discount to encourage you to complete your order. For a limited time, enjoy 10% off your purchase. Just use the code CART10 at checkout.

[Call-to-action button: Complete Your Purchase]

If you need any assistance or have any questions, please don’t hesitate to reach out to our dedicated support team. We’re here to ensure your shopping experience is seamless.

Thank you for considering our products. We look forward to serving you!

Warm regards, [Your Company]

Template 3

Social Proof Subject: See why others love our products – Don’t miss out!

Hi [Customer’s Name],

Your cart is waiting for you, and we wanted to share some customer reviews with you. Our products have received rave reviews from happy customers just like you. Take a look and see what others are saying!

[Include 2-3 positive customer reviews or testimonials]

Ready to make these fantastic products yours? Simply click the link below to return to your cart and complete your purchase.

[Call-to-action button: Return to Cart]

If you have any questions or need further information, our customer support team is ready to assist you. We appreciate your interest in our brand, and we hope to see you back soon!

Best regards, [Your Company]

Feel free to customize these abandoned cart email templates based on your brand voice, specific products, and any additional incentives you may want to offer.

Abandoned Cart Email Best Practices

Listed below are the best practices for creating effective abandoned cart emails that provide the best customer experience.

Make it personal: Use the customer’s name and mention the items they left in the customer’s cart to make the email feel more personal.

Create a sense of urgency: Let customers know that the items in their cart might run out or offer limited-time discounts to encourage them to buy quickly.

Use clear call-to-action buttons: Make it easy for customers to return to their cart by using big buttons that stand out and lead directly to the checkout page.

Use social media: Include links to your social media accounts in the email so customers can connect with your brand and stay updated on promotions.

Offer an unsubscribe option: Give customers the choice to unsubscribe from future emails if they want to.

Send reminder emails: Consider sending a series of cart reminder emails to remind customers about their abandoned carts over time.

Show customer reviews: Include positive reviews from other customers to build trust and show the quality of your products.

Provide good customer support: Let customers know how to contact you if they have questions or need help. Being helpful can increase the chances of customers completing their purchases.

Remember to test different elements of your emails and analyze the results to see what works best for your customers.

Capturing Emails During Cart Abandonment

While we are on the topic of abandoned cart emails, it’s equally important to talk about grabbing your potential customers’ emails before they leave your site forever.

In other words, your abandoned cart email strategy is only useful if you have an email list of potential customers and leads.

And for that, there’s no better tool than OptinMonster:

OptinMonster is the world’s #1 lead generation software, making recovering sales from abandoned carts easier. That’s because it allows you to create professional-looking and highly effective optin campaigns.

“Optin campaigns” are simply notifications that display via popup, floating bar, fullscreen welcome mat, and more.

In fact, you’re probably familiar with optin campaigns. They look something like this:

The popup example from above was specifically designed to reduce cart abandonment. Plus, it only took 5 minutes to build.

That’s because OptinMonster has over 100 pre-made templates that look stunning across all devices. And when you select the template you want (or build one from scratch), making changes to your campaign is easy.

OptinMonster has a drag-and-drop editor, which means there are zero coding or “tech skills” required to design the perfect campaign for your business:

But creating the right campaign is only half the battle when you’re trying to recover abandoned carts.

You’ll also need to show these campaigns to the right people, in the right places, and at just the right time in their customer journey.

OptinMonster gives you more targeting rules and triggers to make this happen. Some of the more popular rules include:

• Exit-Intent® Technology: Engage users as they’re actively leaving your store.
• MonsterLinks: Turn any campaign into a clickable button or anchor text.
• Page-Level Targeting: Target specific pages of your site (like checkout pages or product pages, for example).
• Geo-Location: Display campaigns based on where your visitor is physically located.
• OnSite Retargeting®: Create drip campaigns to show new offers based on how users interacted with previous messages.

And much more.

These are just a few examples of the targeting rules you can use, though there are many others. But how do these rules help you?

By targeting a specific group of your site’s visitors, you can personalize the messaging of your campaigns. This will connect more deeply with the person who sees it, ultimately leading to higher conversion rates for you.

This is how Scott Wyden recovered 21% of abandoned carts on his website.

Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:

But now you may be wondering: “How would I use popups to capture emails for abandoning users?”

Let’s look at four ways you could make that happen.

1. Leveraging Exit-Intent® Technology

The first and easiest way would be to create an exit-intent popup.

This allows you to show a campaign when someone leaves their browser page on mobile and desktop devices.

Here’s how it works:

• You build a beautiful campaign
• Add a page-level targeting rule to target your user’s checkout page
• Add an exit-intent rule to the same campaign

And that’s it! You would have two rules that look something like this:

When someone tries to leave their checkout page before paying, you can re-engage them with an enticing popup.

2. Building Urgency With a Countdown Timer

Ready to take things to the next level? The last tip was a great place to start.

But you can boost the conversion rate with your exit-intent popup by adding a countdown timer to create a sense of urgency.

This is important because many people abandon their carts with the best intention of returning to pay. The problem is that a million things distract them, and they never remember to come back.

You can prevent this by adding a countdown timer to your exit-intent popup. The fact that the user sees a limited time (expiring) offer will trigger their FOMO (fear of missing out), making them more likely to take action.

This can quickly be done with OptinMonster using drag and drop:

This can motivate your customers to finalize their purchase before they forget.

Check out this helpful resource to learn how to add a countdown timer to your campaigns: How to Create a Countdown Timer Popup to Skyrocket Sales.

3. Keeping Things Fun With a Gamified Popup

Another option is to use a “spin to win” discount wheel popup. This is an excellent way of adding some fun to your online store.

It’s also incredibly effective at increasing conversion rates. Here’s what these campaigns look like when you build them with OptinMonster:

Putting this on your checkout page is an excellent way of capturing your users’ email addresses before they leave your store for good.

Want to learn how to make one of these? Try starting here: How to Create a “Spin to Win” Wheel to Drastically Boost Engagement.

4. Re-engaging Inactive Users

When customers are ready to purchase, you need everything to go smoothly. Even the slightest distraction makes people forget about their items on hold.

So as users hit their checkout page, they may wander off looking for a credit card, talking with their partner about the purchase, or do one of a million things that might steal their attention.

That’s where an inactivity sensor campaign comes in handy.

This trigger will wait until users have stopped interacting with your website or page for a specified time.

Then it shows your popup where you can offer an incentive for users to hand over their email addresses.

And this doesn’t need to be complicated. Check out this inactivity campaign by Skates.co.uk:

This one campaign was responsible for increasing sales by £2000 per day.

We hope you found this article helpful. If you did, you might want to check out the following resources:

• 7 Proven Ways to Reduce Shopping Cart Abandonment
• 5 Cart Abandonment Stats to Help You Win “Lost” Sales
• How to Create an Abandoned Cart Email Strategy
• 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated)
• Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

These posts will have everything you need to recover more abandoned shopping carts and bring in higher profits to your eCommerce store.

FAQs on Abandoned Cart Emails

1. What do you say in an abandoned cart email?

In an abandoned cart email, you typically start with a friendly reminder about the items left in the cart. Highlight the benefits or features of the products to rekindle interest.

You can also include an incentive like a discount or free shipping to encourage completion of the purchase. It’s important to keep the tone helpful and customer-centric, showing concern for the customer’s needs or potential reasons for abandonment.

2. How do you write an abandonment email?

1. Start with a Catchy Subject Line: Grab attention and clearly indicate the email’s purpose.
2. Personalize the Message: Use the customer’s name and reference specific items in their cart.
3. Be Clear and Concise: Clearly state the purpose of the email and what the customer should do next.
4. Include a Call-to-Action (CTA): Direct them back to their cart with a clear CTA button or link.
5. Offer Support: Provide contact information for customer support in case they have questions or issues.
6. Consider Incentives: Optionally, include a special offer to encourage them to complete the purchase.

3. What is the headline for abandoned cart emails?

The headline for abandoned cart emails should be attention-grabbing and directly related to the purpose of the email.

Examples include: “Did You Forget Something?”, “Your Cart Misses You!”, or “Complete Your Purchase Today!”. The headline should create a sense of urgency or curiosity to encourage the recipient to open the email.

4. Is it legal to send abandoned cart emails?

Yes, it is generally legal to send abandoned cart emails, but it’s important to comply with email marketing laws and regulations such as the CAN-SPAM Act in the United States, GDPR in Europe, and other regional data protection laws.

These laws typically require that the recipient has provided their email address willingly (e.g., during the account creation or checkout process) and that there is an easy way for them to opt-out or unsubscribe from further emails.

Always ensure that your email practices comply with the legal requirements of your customers’ locations.

For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty.

But with great opportunity comes great competition. Every brand, big or small, is gearing up to grab a slice of the BFCM pie. So, how do you ensure your business stands out in this bustling marketplace? 

In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing. This to-do list will help you ensure that you remain on track at every step.

Whether you are a seasoned pro looking for a fresh Black Friday marketing strategy or a newbie looking for actionable Black Friday marketing ideas, this guide will have you covered.

With this calendar, you can plan ahead and avoid the last-minute rush. For ease of navigation, I have organized the post into a week-by-week plan you can follow throughout the holiday season.

If you want to read about what exactly to do for Cyber Monday marketing, for instance, you can click on the 2nd week of November to jump directly to that section:

• 1st and 2nd Week of October: Planning
• 3rd and 4th Week of October: Build Your Marketing Campaigns
• 1st Week of November: Optimize for Conversion
• 2nd Week of November: Start Marketing
• After the Holidays: Post-Holiday Retargeting

Note: Don’t forget to check out the ultimate holiday gift guide designed specifically for entrepreneurs and small business owners:

Let’s get started with the week-by-week overview of the BFCM marketing plan!

1st and 2nd Week of October: Planning

To begin with, I’ll discuss what must happen in the 1st couple weeks of October.

Although Black Friday doesn’t come until the end of November, the excitement for the Black Friday sales starts picking up in early October.

Plus, brands that prepare themselves for holiday sales marketing seasons in advance have more time to craft effective marketing campaigns that resonate with their target audience.

1. Plan Your Sales

Refrain from deciding on a whim what products you will put on sale on a given day. You’ll inevitably run into inventory issues or forget to turn the sale pricing off.

Considering slashing 75% off on certain products because your rival brand is doing it? You might eat into your margins by forgetting to turn off the promotion!

That’s why it’s much better to plan out your sales in advance.

You can use something as basic as Google Sheets to create a tracking spreadsheet for your sales. Here’s the information you’ll want to track:

1. Product
2. Regular price
3. Sale price
4. Sale start date and end date
5. Type of sale (e.g. Flash, coupon, limited-time offer)
6. Promotion channels (e.g. email, social media platforms, paid ads)
7. Discount code, if any

You don’t need to list all your products in this spreadsheet. Instead, use it for only special deals that you plan to promote during the BFCM season. Also, you don’t need to use it if you’re marking down sitewide.

If you use an eCommerce platform like BigCommerce, WooCommerce, or Shopify, be sure to check out what’s available in their app stores. You’ll most likely find an app like Sale Scheduler or PW Sales Scheduler that will make scheduling sales easier if you don’t want to track it manually.

2. Test Your Tech

Do you know what’s the worst nightmare for most digital marketing professionals?

You create a beautiful site, plan your Black Friday Cyber Monday marketing strategy to the finest detail, and craft the perfect email marketing copy. You even see an uptick in your site traffic since 5 am on your sale.

It’s 8:30 am, and you now have a significant influx of traffic from your latest email that you knew would be good.

And then, your site crashes.

Here’s an example from Lowe’s that had its website crash probably due to a sudden influx of visitor traffic:

Here are a few tips for you to test your tech in advance to avoid the last-minute tech meltdown during Black Friday and Cyber Monday:

• Performance Testing: Simulate load testing to see if your site or app can handle the Black Friday rush. Identify bottlenecks that could slow things down.
• Security Testing: Ensure your systems are secure from cyberattacks that might target increased holiday traffic.
• Usability Testing: Make sure your checkout process is hassle-free on both desktop and mobile. Test functionalities like adding items to a cart and applying discounts.
• Internal Communication: Conduct dry runs of campaign launches with internal teams like sales and customer service to ensure everyone is prepared for potential customer inquiries.
• CRM and Marketing Automation: Test integrations between your CRM system and marketing automation tools to avoid campaign delivery issues.
• Landing Pages and Promo Codes: Test landing pages for smooth customer experience and mobile responsiveness. Ensure promo codes automatically apply discounts and don’t lead to errors.

Testing early can help you fix issues beforehand and ensure a smooth holiday shopping experience for your customers.

3rd and 4th Week of October: Build Your Marketing Campaigns

During the last 2 weeks of October, you’ll need to spend most of your time creating the campaigns and copy to build excitement and get buyers to your store.

Here are some actionable tips on how to build campaigns that spark curiosity in your customers and convert them:

• Roll Out Limited-Time Offers: Generate a sense of urgency with flash sales, exclusive deals for early birds, or limited-edition product bundles.
• Contests and Giveaways: Host online contests or giveaways with exciting prizes to generate excitement and encourage social media sharing.
• Personalize Your Campaigns: Tailor your marketing through email segmentation or paid ads to cater to specific customer preferences.
• Offer Free Gifts: Offer free shipping or other incentives for a limited time or with a minimum purchase amount to encourage customers to buy from you.

Here are some useful resources for more tips to help you craft the perfect campaign copy:

• Top 40 Sales Email Subject Lines
• 41 Stellar Copywriting Templates Proven to Succeed
• 17 Genius Tips for Better Email Copywriting (Get More Sales!)
• 700+ Power Words: The Secret Sauce of Successful Copy Revealed!

3. Create Your Images and Themes

People expect the typical holiday imagery to go along with Black Friday and Cyber Monday marketing.

They usually expect marketing campaigns to feature the bright red and white colors of a winter wonderland because these elements are strongly rooted in tradition and nostalgia.

For instance, red and white are prominent colors of Santa Claus and candy canes, while winter wonderlands evoke feelings of childhood memories and cozy holiday cheer. This familiarity creates a sense of comfort and nostalgia for customers.

You can leverage these positive emotions by using bright colors and happy imagery to create an emotional connection association with the customers.

You don’t need to be a graphics design whiz to create beautiful images for your website or Black Friday marketing campaigns. Check out these free visual content creation tools to make it easier for yourself.

Related Content: Looking for ready-to-use Black Friday marketing designs? Check out our Done-for-You Black Friday Popup templates!

4. Start Writing Your Copy

There are several different types of holiday sales events and announcements. But not all have to include the words ‘Black Friday’ or ‘Cyber Monday’ to attract buyers looking for those deals.

Here’s a list of several different types of Black Friday Cyber Monday marketing pieces you can create for your email, social media, and print campaigns:

• Doorbuster sale announcements: Standard in-store Black Friday offers with special discounts.
• Exclusive sale announcements: These sales events are for loyal customers, such as online-only, mailing list–only, or Instagram-only members.
• Time limit sale (24 hours only!): These sales take advantage of psychological marketing triggers like fear of missing out (FOMO).
• Black Friday sale announcement: Standard marketing campaign aimed at getting people to shop from you at discounted prices.
• Cyber Monday sale announcement: Standard Cyber Monday marketing aimed at improving online sales on the heels of Black Friday promotions.
• Sale reminders: A way to keep your customers informed about upcoming BFCM sales and promotions via email, SMS, social media, or mobile apps.
• Reminder sent before the sale ends: A marketing tactic brands use to nudge customers into buying before a sale or promotion expires via email, popup, notification, or SMS.
• Order deadline announcement: Marketing messages that brands send, especially during peak sale seasons, to inform customers about the latest date and time by which they need to place an order to ensure they receive it by a specific date.
• Abandoned cart emails: Automated emails that brands sent to customers who added items to their shopping carts but left the website without buying them.

There’s no shortage of content to produce, and this doesn’t even scratch the surface of everything you could choose to offer.

If you are looking for more ways to step up your email content game, check out these tips for writing better emails.

Interested in creating better content overall? Have a look at our beginner’s guide to content marketing.

5. Create Content for Early Shoppers

According to a Bankrate survey, 50% of holiday shoppers plan to begin making purchases before Halloween (end of October). Buying early allows consumers to budget and spread out the financial burden over a longer period.

It’s critical to create content for the early shoppers before it’s too late and they’ve already done their holiday shopping.

Retailers like Best Buy plan their Black Friday deals earlier than their rivals:

Another great way to engage with early shoppers is by creating gift guides.

You can add these to your website, print them on glossy paper for your brick-and-mortar store, and share them on social media.

Here’s an example from Macy’s who have their gift guide published on their website:

These are just a couple of ways to engage with early shoppers.

You can also use popups to encourage shoppers to follow you on social or by signing up for your email list to be the first to get early access to the shopping event.

6. Run a Contest

Online contests are a great way to grow your email list, boost social media followers, increase referral traffic, and generate targeted leads. 

You can create, manage, and run an online contest quickly and easily with RafflePress.

RafflePress is the best WordPress giveaway plugin on the market. It has a drag-and-drop builder that makes it ridiculously easy to build a stunning contest landing page or giveaway widget in no time.

With its awesome list of features, you can easily drive website traffic, increase social media follows, and grow your email list. 

And a free RafflePress Lite plugin is available in the WordPress plugin repository!

Bonus Content: RafflePress Review: Is This Giveaway Plugin Any Good?

7. Use Social Proof

Research suggests that close to 98% of online shoppers check out product reviews before purchasing.

Why? Because they want to know that other folks are happy about doing business with your company.

Adding TrustPulse is one of the best ways to add social proof to your site (and get an instant lift in conversions of up to 15%).

TrustPulse lets you show off the most recent site activity from your customers in the form of small, eye-catching popups.

You can show purchases, registrations, signups, any verified site activity, and use cool ‘on fire’ notifications when you have a really popular product.

These notifications work really well for leveraging FOMO on homepages and checkouts.

Plus, TrustPulse only takes about 3 minutes to set up, from signup to running on your site.

Click here to get started with TrustPulse for free.

1st Week of November: Optimize for Conversion

Before you launch your BFCM campaign publicly, there are a few things that you need to do on your site’s category and product pages to optimize them for conversions.

8. Optimize Your Content

Go through your category and product pages to make sure that your descriptions contain useful keywords and information to help shoppers find your products.

Northmen ditches conventional product descriptions altogether and tells the story of their product. This is how they describe one of their products, an American Felling Axe:

Writing original product descriptions also allows you to incorporate the right keywords in your product page and get you the SEO ranking benefits.

Want specific tips on how to optimize your product page for higher conversions? We have an excellent blog about creating high-converting product pages that you should check out.

9. Optimize Your Checkout Process

There are quite a few things you can do to streamline your checkout process and make it delightfully easy for shoppers to complete their purchases. Here are some specific tips:

• Minimize the checkout process to offer an easy user experience (UX). The fewer steps a customer needs to take, the fewer instances of cart abandonments you’ll see.
• Trigger an exit intent popup that appears as shoppers try to exit your site from the checkout page.
• Create a countdown timer to create a sense of urgency or FOMO.
• Show total costs upfront including taxes, shipping fees, and any additional charges clearly to avoid hidden surprises.
• Include multiple payment options to make it convenient for customers to choose what they prefer.
• Offer guest checkout as an option alongside account creation. Many users prefer the convenience of guest checkout, especially for smaller purchases.

For more ideas, check out this detailed list of the best ways to optimize your checkout page.

10. Optimize for Mobile

A survey by Morning Consult in 2022 found that over 60% of American adults find mobile shopping convenient for online shopping.

With 59% of total online sales during Thanksgiving 2023, mobile shopping exceeded sales from desktop devices.

These statistics suggest that mobile commerce might be finally gaining ground. It also means your eCommerce store needs to make sure that your store looks good on a smartphone.

The best way to do it? Go through the entire purchasing process yourself on mobile, from browsing through checkout. This will help you know where it will break down for the customer.

How many fields does your checkout process require the shopper to fill out? If it’s too many, they may bounce.

Check with your eCommerce platform to see what payment options you can offer and find one like Google Pay that lets shoppers autofill saved information to reduce keystrokes.

11. Highlight Your Policies

Don’t keep your policies hidden from customers. Your site should proudly display shipping, returns, and refund policies in simple, easy-to-understand language.

Clearly communicating your online store’s policies sets the right expectations for both you and the customer. This helps avoid misunderstandings and potential disputes down the line.

You can even show them directly on each product page. Zappos has a separate landing page dedicated to its shipping and returns policy:

Making your policies known to customers upfront can help them make informed decisions about their purchases. For example, knowing the return window or any restocking fees allows them to weigh their options before buying.

More importantly, customers who are not sure about your return policies or shipping costs might abandon their carts at checkout. Making these policies available upfront helps them complete the purchase without any doubt.

2nd Week of November: Start Marketing

The 2nd week of November should ideally see your holiday marketing in full swing. It presents a strategic sweet spot for launching your BFCM campaigns.

This is also an ideal time to start your holiday email marketing campaigns and get your social media followers thinking about sugar plum fairies and eggnog.

By this time, you have bypassed the Halloween rush and captured the attention of shoppers before they are overwhelmed by Black Friday shopping hype. This allows you to stand out and establish yourself as a thoughtful gift-giving resource.

Think of it as a festive lead-up. Use your social media accounts to share gift ideas, holiday recipes, or heartwarming stories to get people in the holiday spirit.

As a side note, remember to decorate your website with festive elements and highlight your holiday product offerings or gift bundles.

12. Schedule Your Email and Social Media Marketing

Kick off your Black Friday Cyber Monday marketing with a sneak peek of upcoming sales and promotions.

You may not be offering discounts yet, but you’re definitely getting your customers into a festive mood with emails and social media posts about the upcoming holiday season.

Related Content: How to Create a Social Media Holiday Strategy in 5 Easy Steps

Will you be open on Thanksgiving? Let them know. Are you planning any customer appreciation events? Post about those.

Also, be absolutely sure to schedule emails and posts to remind customers of order deadlines for their orders to arrive by a specific date. A few years back, Sock It To Me used this awesome calendar for its December sales:

Here are a few tips on how you can plan your marketing calendar:

• One Day Before a Big Sale Event

Send an email before the big day announcing the sale and post about it on social media.

• The Day of the Event

Send a reminder email and post it again on social media.

• A Few Hours Before the Event Ends

Send a final reminder that the sale is ending and post once more on social media.

What is the best time to send marketing emails?

Generally, the best day to send marketing emails is Tuesday or Thursday. As for time, if you stick with traditional business hours, you’ll be fine. Peak open rates happen at 3 p.m.

Check out the best time to post on social media for peak engagement.

Throughout the Holidays: Track and Analyze

It’s important to follow your progress for each sale and marketing campaign. The best way to do that is by using Google Analytics.

For WordPress users, MonsterInsights is the best Google Analytics plugin for WordPress. It acts as a bridge between your website and Google Analytics, allowing you to track and manage your website’s analytics data directly from your WordPress dashboard.

Get started with MonsterInsights today!

13. Track and Monitor 

It’s critical for you to track your site and campaign performance on analytics throughout the campaign period.

To effectively track your website performance and conversions, follow our step-by-step guide to Google Analytics.

After the Holidays: Post-Holiday Retargeting

Now that the holidays are over, it’s time to stay connected with holiday shoppers to turn them into year-round shoppers.

Here are tips on how to do that:

14. Stay Connected After the Holidays

Stay connected with holiday shoppers by being active on social media and continuing to send email newsletters to your subscribers.

Offer gift cards that they can buy at a discounted price or let them know about your loyalty program to keep them engaged with your brand.

15. Segment Your Audience

Don’t blast the same message to everyone. Segment your audience based on their holiday purchases or browsing behavior.

Someone who bought a new coffee maker might be interested in coffee subscriptions, while someone who looked at winter jackets might be receptive to postseason sales.

16. Personalize Your Communication

Use the data you collected to personalize your retargeting ads and emails. Recommend related products, offer accessories for their purchases, or highlight upcoming sales relevant to their interests.

17. Shift the Focus

Move beyond the holiday theme. While some winter items might still be relevant, highlight new product lines, showcase upcoming seasonal collections, or promote access to your VIP club.

How To Boost Your Black Friday Cyber Monday Marketing Campaigns

You’ve now armed yourself with the strategies and insights needed to conquer the Black Friday Cyber Monday sales frenzy. But what if I told you there’s a tool that can amplify your results even further?

Meet OptinMonster.

Why should OptinMonster be your secret weapon this sales season?

1. High-Converting Popups: Craft eye-catching popups that grab your visitors’ attention, ensuring they check out your BFCM deals.
2. Advanced Targeting: Deliver personalized offers based on user behavior, location, and more. The right message at the right time can make all the difference!
3. Seamless Integrations: OptinMonster plays well with your favorite email marketing platforms, CRMs, and more, ensuring a smooth data flow.
4. Exit-Intent Technology: Catch potential customers right before they leave with irresistible offers, turning potential exits into conversions.
5. A/B Testing: Not sure which offer will resonate more? Test, refine, and deploy the most effective campaigns with ease.

Just take a look at how these OptinMonster customers made out:

• How Podcast Insights Grew Conversions 1099% with Onsite Retargeting
• Win In Health increased revenue by 300%
• Woodside Communities made $294,435 in less than 2 months
• ClickBank University double sales

In the world of e-commerce, every click, every visitor, and every cart matters.

Don’t let potential sales slip through the cracks. Supercharge your Black Friday Cyber Monday marketing efforts with OptinMonster and watch your conversion rates soar!

Ready to elevate your BFCM game? Get started with OptinMonster today!

More on Black Friday Cyber Monday Marketing:

• Black Friday Promotion Ideas
• Black Friday Email Examples and Templates
• Optimize Your Site For The Holiday Shopping Season
• Best Black Friday Marketing Tools
• Upsell vs Cross Sell
• Average Order Value + 8 Proven Strategies

Choosing WordPress plugins can be challenging, given that over 60,000 WordPress plugins exist. And not all plugins are free, or work as promised, so making the wrong choice can cost you money and time.

Fortunately, I love playing with WordPress plugins. I am an expert in conversion rate optimization (CRO), which is a fancy way of saying I can help you grow your online businesses.

So keep reading as I’ll share the best WordPress plugins every website and WordPress blog should have.

List of the Best WordPress Plugins

1. All in One SEO
2. OptinMonster
3. MonsterInsights
4. WPForms
5. SeedProd
6. WPML
7. Sucuri Firewall
8. UpdraftPlus
9. PushEngage
10. MemberPress
11. RafflePress
12. WP Simple Pay
13. Easy Digital Downloads
14. AffiliateWP
15. WP Rocket
16. Constant Contact
17. Nextiva
18. AdSanity

1. All in One SEO (AIOSEO): Best SEO Plugin

AIOSEO is the best SEO plugin for WordPress.

Why does SEO matter so much? Well, even if you have the best marketing strategy and content on earth, none of that matters if no one sees your website in the first place.

SEO is how visitors find your website. AIOSEO helps you write better titles, meta descriptions, al tags, and more. This will help your content get to the top of the search results page.

Over 3 million professionals use this plugin as a result.

Key AIOSEO Features:

• Link Assistant: Helps you manage internal and external links
• Redirection Manager: Prevents users and search engines from getting lost when you move or delete content
• Rich Snippets Schema: Helps you get more rich snippets like reviews, products, or top stories
• SEO Audit Checklist: Identifies critical SEO errors and suggestions for improvement in seconds
• TruSEO On-Page Analysis: Gives you a smart SEO checklist for every post and page
• XML Sitemaps: Show search engines where to find content on your site

Why You’ll Love AIOSEO

I appreciate that AIOSEO is both powerful and easy to use.

It has an automated setup wizard to help you choose SEO settings for your business. But you still get customized, actionable suggestions for each page. The TruSEO score updates in real time as you make changes so you can immediately see results.

There’s a lite version of AIOSEO you can download from the WordPress plugin repository. The premium version starts at $49.60/year.

Alternative: Yoast SEO

2. OptinMonster: Best Lead Generation Plugin

OptinMonster is the premium WordPress plugin for growing your email list, leads, and sales. Whether you want to convert abandoning visitors into customers, increase pageviews, increase conversions, then OptinMonster is your go-to plugin.

Our drag and drop builder, Exit-Intent ® technology, and precise targeting are truly hard to beat.

No matter what type of online business you run, OptinMonster has a solution for you.

Key OptinMonster Features

• 6 Opt-in Campaign Types: Match your campaign type to your goals with popup, floating bar, slide-in, inline, fullscreen, and gamified
• Campaign Triggers: Show your campaigns at the right time with Exit-Intent® Technology, Scroll Trigger, MonsterLinks, Inactivity Sensor, Timed Display Control, Campaign Scheduling, and other triggers
• Targeted Campaigns: Find the right audience for your campaigns with Referrer Detection, Page-Level Targeting, OnSite Follow Up Campaigns®, OnSite Retargeting®, Geo-Location Targeting, Cookie Retargeting, Device-Based Retargeting, and AdBlock Detection
• Drag & Drop Builder: Have your optin form ready in minutes with our easy to use builder
• Seamless Integrations: Connect your campaigns with the marketing and sales tools you’re already using, like Mailchimp or Hubspot

This WordPress plugin also provides award-winning support via email and, for many, chat. There are lots of tutorials to help you get started and supercharge your list-building.

Why You’ll Love OptinMonster

Like AIOSEO, OptinMonster is user-friendly but full of powerful features. You can get started right away, then refine your campaigns as your business grows.

OptinMonster comes with more WordPress-specific targeting rules than any other plugin. This lets you show campaigns to the right people. And it’s not just one of the best tools for WordPress lead generation, it works on other sites like Shopify and Squarespace as well!

Ready to get started? Click below to start your risk-free OptinMonster account!

Get Started With OptinMonster Today!

You can also find a lite version of OptinMonster on WordPress.org. The pro version starts at $9/month.

3. MonsterInsights: Best Analytics Plugin

MonsterInsights is the best WordPress analytics plugin around.

Why is an analytics plugin so important? You can’t improve what you can’t measure.

MonsterInsights allows you to understand complicated analytics like traffic sources and audience behavior easily. You’ll know what’s working and where you’re wasting your time.

With MonsterInsights, you won’t have to guess what to do next. The data can drive your strategy.

MonsterInsights also offers eCommerce tracking for Woo or Easy Digital Downloads. You can see your sales trends instantly without messing with spreadsheets or calculations.

Key MonsterInsights Features

• Analytics Tracking: Dig deep with over a dozen tracking features like affiliate link, post type, outbound link, and eCommerce tracking
• Custom Reports: See your analytics data from within your WordPress dashboard (and save 5+ minutes a day!)
• Integrations: Connect with your eCommerce, form, affiliate, and other plugins you’re already using
• No-code Installation: Set up your analytics without a developer

Why You’ll Love MonsterInsights

I love how MonsterInsights just works. Do you see a pattern with all our favorite WordPress business plugins? Easy but powerful.

Installation and setup are simple, and additional features are available at the press of a button.

Website analytics are vital to the growth of your business, and with MonsterInsights, you have real-time access to the data you need.

And yes, there’s a lite version of MonsterInsights you can try too! The premium version starts at $99.50/year.

4. WPForms: Best Contact Form Plugin

WPForms is the best WordPress plugin for building forms without any coding.

Every website needs a contact form. But WPForms can also create surveys, conversational forms, quizzes, and even payment forms. All with an easy drag-and-drop builder.

Key WPForms Features

• Drag & Drop Form Builder: Easily create your forms in just a few minutes without coding
• Instant Notifications: See form submissions and respond soon as they contact you
• Responsive Designs: Show your forms beautifully on any screen size
• Payment Processor Addons: Collect payments with Stripe, Paypal, Square, and more
• Integrations: Connect your form to your favorite email marketing, CRM, and other tools

Why You’ll Love WPForms

Your contact, registration, and payment forms will look super professional. And you’ll be able to collect important information easily and respond quickly as needed.

The lite version of WPForms is a great place to start if you don’t need payment forms, integrations, or other advanced features just yet.

The premium WordPress plugin starts at $49.50/year.

5. SeedProd: Best Landing Page Builder

SeedProd is one of the best WordPress plugins that gives you a super easy way to create beautiful WordPress pages in minutes.

The page builder plugin can build lead capture pages, sales pages, coming soon pages, and more.

Key SeedProd Features:

• Drag & Drop Page Builder: Build great-looking themes, pages, and layouts fast without any coding
• Block and Template Library: Use our premade, professionally designed blocks and templates to save time on your website design
• Live Previews: See changes on any page, whether draft or live
• Built-In Coming Soon and Maintenance Modes: Limit access to your website while under construction
• Integrations: Connect with Woo and top email marketing providers

Why You’ll Love SeedProd

SeedProd is a versatile page builder without all the fuss of more complex themes.

There are plenty of blocks and templates ready to go if you need to whip up a landing, maintenance, or 404 page fast.

Power users, you can also build your entire website top to bottom with SeedProd’s Theme Builder.

The premium version starts at $39.50/year.

Alternatives: Elementor and Beaver Builder are both good website builders. Divi is a popular WordPress theme with powerful page-building features.

6. WPML: Best Translation Plugin

WPML lets you build and run sites in different languages and its one of the best WordPress plugins for the said role. People are more likely to buy if they can clearly understand the website they’re buying from.

Having a multilingual site isn’t just for international companies. If your small business sells to customers in areas where languages other than English are commonly spoken, being multilingual can help you stand out.

Key WPML Features

• Flexible Translation Methods: Translate entire sites automatically or create your own translations
• Multilingual eCommerce: Build and run multilingual and multi-currency eCommerce stores
• String Translation: Translate texts in other plugins and admin screens
• Multilingual SEO: Optimize your sites for searches in multiple languages

Why You’ll Love WPML

WPML is fast and efficient, which keeps your page speed high. It’s also stable and secure, with internal and external audits by the developers. It works with almost any WordPress theme and plugin. Furthermore, WPML works great with OptinMonster, which means you can run multilingual campaigns and optimize your lead generation and email marketing strategies for a global audience.

Alternatives: TranslatePress is a great front-end translation plugin. Polylang lets you translate all sorts of WordPress content and metadata.

7. Sucuri Firewall: Best Security Plugin

If you don’t have a firewall, you’re leaving your site open to hackers and malware attacks. Sucuri Firewall offers a WordPress security plugin complementing Sucuri services, integrating them into your site.

Key Sucuri Firewall Features

• Malware and Hack Protection
• Bad Bot Blocking: Automatic protection from malicious bots or hacker tools
• Geo Blocking: Choose which countries to block entirely or choose the top 3 attack countries
• DDoS Attack Mitigation: Block Distributed Denial of Service (DDoS) attacks that can cause costly downtime
• Virtual Patching and Hardening: Constantly updated server rules and patches protect your site
• CDN: Speed optimization through a content delivery network

Why You’ll Love Sucuri Firewall

Sucuri blocks attacks before they reach your server. It checks for malware, malicious JavaScript, and other suspicious factors every 3 hours. You can also make sure your site isn’t blacklisted.

WP Activity Log is an important companion plugin that keeps a log of all user activity that you can download for free.

Alternative: Jetpack, Wordfence

8. UpdraftPlus: Best Backup Plugin (Free Version)

UpdraftPlus is one of the best WordPress plugins for WordPress backup.

Editing mistakes and malicious website attacks happen all the time. UpdraftPlus ensures you have a secure backup ready in case you need it.

Even the free version lets you back up files and databases to the cloud and restores with a single click.

Key UpdraftPlus Features

• Multisite Compatibility
• Backups: Back up your data manually or automatically
• Storage: 1 GB of storage included free with more available for purchase
• 1-click Restore

Why You’ll Love UpdraftPlus

The base UpdraftPlus plugin is one of the best free WordPress plugins, which is fantastic. You can upgrade for extra features and support.

Alternative: Backupbuddy is a WordPress backup solution that handles backup, storage, and restoration all in one plugin.

9. PushEngage: Best Push Notification Tool

PushEngage is an excellent WordPress addon for boosting sales through push notifications.

Once your customers opt in, you can send personalized, triggered push notifications like low inventory, price drop, and abandoned cart messages.

Key PushEngage Features

• Customizable Optins: Maximize signups with timely, targeted push notification opt-ins
• Flexible Styling: Customize the copy, visuals, and branding of your push notifications
• Personalization: Tailor your push notifications with geo-location, language, or time zone
• Segmentation: Target the right subscribers at the right time based on the page they subscribed from, pages viewed, device type, location, and more
• Advanced Analytics: Track views, clicks, sales, and revenue of each push notification, campaign, or funnel

Why You’ll Love PushEngage

PushEngage is the best WordPress plugin for push notifications. But you can also use it on Shopify, Squarespace, and nearly every other website platform.

You don’t need any coding skills to use PushEngage, and it won’t slow down your website. For those of you working with customers in the EU, PushEngage is GDPR compliant as well.

10. MemberPress: Best Membership & LMS Plugin

MemberPress is the best plugin to create a membership site, an online course site, and a content paywall.

You can limit access to your website content, including courses and digital downloads, to paying members only.

Key MemberPress Features

• Courses: Create and sell online courses from within your membership program without a separate plugin or download
• Easy Setup: Install the plugin, connect your payment gateway, and go
• Access Rules: Control over what content your users can see based on what membership or digital products they purchase
• Community Forum Integration: Build a VIP space for your members with bbPress and many other WordPress forum plugins
• Custom Coupons: Promote your memberships with custom coupon codes

Why You’ll Love MemberPress

MemberPress is super easy to set up but packs a lot of features. With MemberPress, you can group members, control upgrades, and create dynamic pricing pages. It also sends reminder emails, making it simple to advertise holiday or flash sales.

Alternatives: LearnDash is another powerful online course platform, though it doesn’t have the general content access rules that MemberPress does. If you just want to sell digital downloads, Easy Digital Downloads is also a good option.

Resource: MemberPress Review: Details, Pricing, Features, Pros and Cons

11. RafflePress: Best Giveaway Plugin for WordPress

RafflePress is the best giveaway plugin for WordPress. Giveaways and contests are one of the most effective ways to grow subscriber lists.

This WordPress business plugin can simplify this for blogs and social media. No more manually tallying comments, likes, or shares. RafflePress can do it for you!

Key RafflePress Features

• Drag & Drop Builder: Easily build creative, eye-catching contests
• 1-Click Entry: Make it easy and fun for visitors to enter your contests
• Fraud Protection: Ensure that all entries are legitimate
• Marketing, CRM, and Social Media Integrations: Connect RafflePress with your existing marketing and sales tools
• Retargeting: Add a Facebook, Google Adsense, or other scripts to your contest to retarget users after they enter

Why You’ll Love RafflePress

Contests are a fun way to build your list, generate leads, and increase brand awareness. RafflePress handles all the hard work so you can see the results fast.

12. WP Simple Pay: Best Stripe Payments Plugin

WP Simple Pay is the easiest way to create payment forms quickly without the hassle of setting up a full shopping cart or eCommerce solution.

Key WP Simple Pay Features:

• Drag & Drop Payment Form Builder: Build your custom form without any coding
• Custom Amount Payments: Let visitors pay what they want with optional minimum and default amounts
• Subscription Options: Sell subscriptions with optional custom amount, setup fee, or free trials
• Coupon Codes: Offer percent or amount-off discounts
• Payment Options: Accept Apply Pay, Google Pay, Klarna, ACH, Alipay, and other payment methods

Why You’ll Love WP Simple Pay

This plugin will save you time by streamlining the payment form creation process. It can also boost your revenue and reduce fees by offering many different payment options.

13. Easy Digital Downloads: Best Digital Store Plugin

Easy Digital Downloads is the best WordPress plugin for selling digital products like ebooks, plugins, and PDFs.

It’s designed especially for digital products so you don’t have to worry about customizing or hiding irrelevant settings like shipping

Key Easy Digital Downloads Features

• Shopping Cart: Customize appearance and behavior of shopping cart to create the best user experience
• Customer Management: Maintain records for each customer
• Discount Codes: Choose discount type, included products, start and end dates, cart minimum and usage rules
• Data Reporting: View earnings and track taxes
• Hundreds of extensions

Why You’ll Love Easy Digital Downloads

Easy Digital Downloads makes it simple to have a digital product business in minutes. It’s easy to use and actively supported with plenty of extensions to truly tailor the plugin to your needs.

14. AffiliateWP: Best Affiliate Program Plugin

AffiliateWP is an easy-to-use, reliable WordPress plugin with all the affiliate marketing tools you need to grow your business.

AffiliateWP lets you track your affiliates and referrals, all from within your WordPress dashboard,

Key AffiliateWP Features:

• Affiliate Tracking: Reliably track your referrals even on servers with aggressive caching
• Integrated Payouts Service: Pay your affiliates directly to their bank accounts or debit cards with just a few clicks
• Affiliate Coupon Tracking: Give your affiliates special coupon codes to promote their links
• Affiliate Area: Let your affiliates track their performance in their own dashboard
• Affiliate URLs: Use pretty or non-pretty URLs and let affiliates choose their own affiliate IDs

Why You’ll Love AffiliateWP

AffiliateWP takes all the hassle out of affiliate marketing. The plugin is easy to use, reliable, and just works when you need it to.

Alternative: EasyAffiliate is another great all-in-one affiliate program plugin for WordPress.

15. WP Rocket: Best Caching Plugin

WP Rocket is one of the best WordPress plugins for improving your website performance the easy way. It makes Google and visitors happy by improving your site speed. And it’s fast and easy for you to set up. When you activate WP Rocket, it gets to work.

Key WP Rocket Features

• Page Caching: Load your site pages ultra-fast
• Browser Caching: Store frequently-accessed resources directly on visitor devices
• Excellent Compatibility: Works with tons of themes and plugins
• eCommerce Optimization: Stores run smoothly while protecting sensitive information

Why You’ll Love WP Rocket

WP Rocket begins to speed up your site as soon as it’s added. This WordPress caching plugin aims to please visitors and search engines.

Alternative: W3 Total Cache

16. Constant Contact: Best Email Marketing Plugin

Constant Contact is an email marketing and automation tool. I recommend it because it’s made for beginners.

Constant Contact lets you send targeted emails with their autoresponder. This helps build relationships while saving time.

Key Constant Contact Features

• Design Templates: Choose from hundreds of designs to start sending emails right away
• Marketing Automation: Send general and personalized email marketing on autopilot
• Reports: Monitor your email campaign performance and make data-driven adjustments

Why You’ll Love Constant Contact

Constant Contact combines all the digital marketing tools you need in one easy-to-use platform. It also integrates well with specialty tools for lead generation like OptinMonster. They also have award-winning customer support.

Alternatives: Sendinblue, Hubspot, and Omnisend are all reliable and powerful integrated marketing solutions.

17. Nextiva: Best VoIP Plugin

Nextiva is a Voice over Internet Protocol (VOIP) business phone service. It has unlimited domestic calling, voicemail to email or text, and more.

Key Nextiva Features

• Auto Attendant: Give callers a menu of options to choose from
• Call Forwarding: Protect your personal phone number and forward calls based on business hours or holidays
• Call Recording: Record calls for training or documentation purposes
• Video Conferencing: Host online meetings with HD  voice and video
• Toll-Free Numbers: Improve your customer experience and credibility with a toll-free number
• Click to Call: Use the companion plugin WP Call Button to quickly and easily add a click to call button to your website

Why You’ll Love Nextiva

Even in the digital age, good phone service still matters. Nextiva provides a complete business phone solution.

Alternatives: RingCentral and Ooma both provide excellent business phone and messaging services.

18. AdSanity: Simplified Ad Management for WordPress

If you’re a blogger or business owner run your own ads or place network ads on your WordPress website, you need AdSanity.

AdSanity is an ad rotator plugin. You can use it to create and manage ads shown on your website, whether your own in-house ads or ads from a network like Google AdSense.

Key AdSanity Features

• Publishing Options: Set begin and end dates for individual ads or run them indefinitely
• Display Options: Use widgets, shortcodes, and template tags to place your ads wherever you want
• Graphical Stats: Quickly see how your ads are performing
• HTML5 Ready: Display modern HTML5 ads with ease

Why You’ll Love AdSanity

AdSanity is beginner friendly without compromising on features and functionality. The support is excellent with a dedicated help site and support ticket system.

There you have it! These are the best plugins for WordPress that I’ve found and even use on our own websites.

Unlock Your WordPress Website’s Full Potential with OptinMonster

In conclusion, when it comes to enhancing the functionality and performance of your WordPress website, the right plugins can make all the difference. Throughout this blog, we’ve explored some of the best WordPress plugins available, each catering to specific needs and goals.

However, if you’re looking for a versatile and powerful plugin that covers various aspects of website optimization, lead generation, and conversion, OptinMonster stands out as a top choice.

OptinMonster doesn’t just help you collect email addresses; it empowers you to create engaging pop-ups, personalized campaigns, and smart targeting options to maximize your conversions.

Whether you’re a blogger, ecommerce store owner, or business website operator, OptinMonster can help you boost your online presence, grow your subscriber list, and ultimately increase your revenue.

Its user-friendly interface and wide range of features, including A/B testing, analytics, and integration with popular email marketing platforms, make it a must-have for anyone serious about their online success.

Plus, its commitment to continuous improvement means you’ll always have access to the latest strategies and technologies for optimizing your website’s performance.

Don’t just take my word for it; have a look at the following case studies and explore the success stories of our customers to see the impact and results they’ve achieved recently with OptinMonster:

• How Aish.com Gets 10X More Subscribers Using Targeted Optins
• How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups
• How PodBike Gets 18.22% More Email Subscribers with GeoTargeting
• How Human Food Bar Gets 1800+ Signups Per Month With OptinMonster

So, if you’re ready to take your WordPress website to the next level, give OptinMonster a try.

If you’re ready to start generating more leads, sign up for OptinMonster, the premium lead generation plugin for WordPress.

FAQ – Best WordPress Plugins

1. What are the best free plugins for WordPress?

1. All in One SEO: For SEO optimization.
2. WPForms Lite: For creating forms easily.
3. SeedProd: For building pages with a drag-and-drop interface.
4. UpdraftPlus: For backup and restoration.
5. WooCommerce: For setting up an online store.

2. What are the best plugins for WordPress?

1. All in One SEO: SEO optimization.
2. OptinMonster: Lead generation.
3. MonsterInsights: Analytics.
4. WPForms: Form building.
5. SeedProd: Page building.

3. What are the best SEO plugins for WordPress?

1. All in One SEO Pack: User-friendly SEO plugin.
2. Yoast SEO: Comprehensive SEO tools.
3. Rank Math: Feature-rich SEO plugin.
4. SEOPress: Simple yet powerful SEO plugin.
5. The SEO Framework: Lightweight and fast SEO plugin.

4. What is the best backup plugin for WordPress?

• UpdraftPlus: Most popular backup plugin with easy setup and reliable backups.

5. What is the best cache plugin for WordPress?

• WP Rocket: User-friendly and powerful caching plugin, offering great performance improvements.

More of the Best WordPress Plugins for Business

Looking for something that wasn’t on this list? You’re in luck! We’re serious about finding the most useful plugins for every situation. Check out our other showcases:

• Best WordPress Plugins for Gamification
• Best WordPress Plugins for Email
• Best WordPress Plugins for Related Posts
• Best WordPress Plugins for Redirect
• Best WordPress Plugins for Search
• Best WooCommerce Sales Popup Plugins
• Best WordPress Plugins for Theme
• Best WooCommerce Themes

If you know where to look, then just a few small tweaks can skyrocket your sales.

(But changing the wrong things could just be a waste of your time. Or worse, it could even have the opposite effect and hurt your conversions. It’s tough to know where to start when there are SO many possible aspects to optimize.

That’s why we’ve put together this guide to eCommerce optimization.

This article will take you step-by-step through the most important conversation rate optimization (CRO) strategies for your eCommerce store. When you apply these tips, you’ll get more customers, make more sales, and recover lost revenue from abandoning visitors.

Ecommerce Conversions—What’s a Good Rate?

Before we talk about optimizing eCommerce conversions, let’s define what a conversion looks like and discuss what’s a good eCommerce conversion rate.

Typically, a conversion means someone has saved an item to buy later, added an item to their shopping cart, or made a purchase. The conversion rate is the number of people who take action, as a percentage of the number of people who see your page.

According to BigCommerce,  the average eCommerce conversion rate is around 2.5-3%.

However, there are wide variations depending on location, the device people are shopping with, and the actual conversion action.

You can find out your own eCommerce conversion rate in Google Analytics, and from there you can set a concrete goal to improve it. The eCommerce optimization ideas below will help you take your business to the next level.

Related Content40+ eCommerce Stats You Need to Know for a Successful Online Store

13 Tips for eCommerce Optimization

Here’s a table of contents to help you jump straight to the area you want to optimize first.

1. Improve Product Pages
2. Optimize Your Pricing
3. Use Personalization
4. Optimize for Mobile
5. Use an Upsell
6. Create Urgency With Flash Sales
7. Overcome Other Specific Objections
8. Reduce Cart Abandonment
9. Build an Email List
10. Split Test Your Email Optins and Campaigns
11. Automate Your Email Marketing
12. Get Feedback
13. Troubleshoot Common Errors

Ready? Let’s get started …

1. Improve Product Pages

Your first step should be to make sure your product pages are convincing visitors to buy. Here are some tips on achieving that.

One of the most basic and effective eCommerce website optimization tactics is making your store easy to navigate for shoppers so they can find new products wherever they are.

Baymard Institute recommends using breadcrumbs based both on product hierarchy (where they fit within a range) and history (where people have visited on the site). Here’s an example of breadcrumbs from Amazon:

You can also help your product pages do better with catchy, SEO-friendly titles for your products. That’ll help the pages rank in search engines, so you can get more organic traffic. Good titles also help shoppers to more easily find what they need.

Product images are key to letting shoppers see what they’re getting. Include images that show different angles or aspects of your products. You can also show the product used in different ways and contexts.

For example, Modcloth shows customer photos as well as model photos for its products.

Similarly, use video to let shoppers see what products look like and how they really work. Zappos does this with shoes, and it’s pretty effective.

Product descriptions help shoppers see what their life would look like with your product. At least, the best ones do. Stay away from standard product descriptions from manufacturers and craft your own.

Other ways to use eCommerce optimization on your product pages include:

• Using product details to flesh out specifications
• Using ratings, reviews, views, and likes to provide social proof of your product’s appeal
• Getting the pricing right—we’ll talk about that in the next section

Learn more in our guide to creating high-converting product pages.

2. Optimize Your Pricing

It’s vital to get your pricing right. If your prices are higher than the perceived value of your product, no one will want to buy.

There are all kinds of tweaks you can make that help you earn more. Here are a few that can have BIG impacts.

Compare Two Products

For example, did you know that putting two products side-by-side can increase eCommerce sales for the lower-priced product?   In this older case study about Williams-Sonoma, the retailer was having trouble selling a breadmaker, until they put it side-by-side with a premium version. All of a sudden, the lower-priced item got very popular, and sales almost doubled.

Have a Clear CTA

If you want people to buy, you need to make it easy for them. That’s why it’s important to have a clear call to action (CTA) that:

• Uses action words
• Lets shoppers know what to do next, like “buy now”, “add to cart” or “get this item”

If your CTA is on a button, make sure the color stands out so it’s highly visible.

Reduce Analysis Paralysis

Sometimes visitors can be overwhelmed by the number of options. Fortunately, eCommerce optimization can help with that.

On a pricing page, it’s best to keep the copy short and highlight the preferred option to reduce choice paralysis. Here’s an example from the WPForms pricing page:

You can also get visitors to commit to a small action first, like viewing a demo.

This strategy relies on the Zeigarnik effect, which says that people who start an action are more likely to complete it. It’s why OptinMonster’s Yes/No Forms work so well. In fact, AtHoc used them to get a 141% boost in sales-qualified leads.

Try Charm Pricing

Another eCommerce optimization to get more sales is to use charm pricing. Charm pricing is when you you make your price a few cents less than a round dollar number. Examples include:

• Charging $4.99 instead of $5.00
• Charging $19.90 instead of $20.00
• Charging $1,487 instead of $1,500

Consumers tend to focus on the left numbers in a price, making these prices seem less expensive. This tactic is proven to increase conversions.

In Koningle’s study of 1.5 million online stores, they found that eCommerce businesses using charm pricing had 4% higher revenue than those that don’t.

4% may not sound that big, but it’s a huge increase for a tactic that requires very little work.

Want to know if charm pricing is right for your eCommerce store? The best thing to do is split test different versions of product and pricing pages to see which type of pricing works best for your customers.

Use Live Chat

Live chat, mentioned when we talked about product pages, also works well for pricing. That’s because online shoppers like the chance to talk through their questions with a real person.

Live chat lets potential customers get answers quickly, so they can go ahead and make the decision to buy.

In fact, marketing expert Neil Patel helped one client use live chat to boost conversions by 45%!

Check out our roundup of live chat solutions to get started with this strategy.

Other ways to optimize your pricing include:

• Highlighting product benefits
• Building trust with trust seals and secure payment logos
• Offering free trials

See our guide for more help with pricing page best practices.

3. Use Personalization

In the past few years, personalization has been a hot topic for eCommerce.

Personalization means showing relevant, personalized offers and content to your target audience. You can do this based on the data and metrics you already have. Just use your web and social analytics that show who your users are, what they like, and where they’ve been on your site.

According to Adobe’s Personalization at Scale report, 80% of the organizations they surveyed cited personalization as critical to their business’s growth.

Here are a few tips to help you improve your personalization

Be Relevant

First of all, the best personalization is smart and targeted. Visitors hate seeing irrelevant content. OptinMonster can help you segment and target marketing campaigns on your site so they’re always relevant.

Highlight Related Products

If you’re looking for a shortcut, try highlighting related or recommended products.  Smart Insights‘s 2015 research showed that 68% of eCommerce revenue comes from recommending products with the language “visitors who viewed this product also viewed”.

Of course, customer preferences have likely changed since 2015, so experiment with which wording is best for your eCommerce optimization.

Adjust Site Navigation

You can also get smart about personalization by adjusting site navigation based on visitors’ interests. When we looked at women’s products on ASOS, the next time we logged in, the site took us straight to the right page.

Personalize Marketing Emails Based on Behavior

You can personalize eCommerce marketing even when people leave your site. That’s a smart trick Amazon uses. If you look at a product, the next couple of emails you get from them will tell you about related products and deals. One tool to help with this is Barilliance, which lets you trigger emails based on how a user interacts with your site.

Show Discounts By Category

Another eCommerce optimization option is to tailor your offers to the section of your site a visitor is browsing. OptinMonster’s Smart Tags can help with that.

Inc Stores grew their list by 300% with the same feature, creating a version of their flooring campaign to target home gym users.

Here are some more ways to use eCommerce personalization:

• Personalize onsite search results
• Adapt homepage banners to user behavior
• Use visitors’ location to personalize offers

OptinMonster’s geo-location feature can help with that last point. This was one of the features that helped Sportique boost conversions by 200%.

Get more examples of eCommerce personalization.

4. Optimize for Mobile

One eCommerce optimization you can’t afford to skip is mobile. That’s because more people use mobile devices than desktops, as you can see in this data from December 2022 through November 2023.

That means it’s need to improve your mobile conversion rate. Here are some tips on mobile eCommerce optimization.

Speed Up Your Site

Mobile users have limited patience. If your site takes more than 3 seconds to load, many visitors will simply leave your site.

That’s why you have to monitor your render start time (RST). That’s how long it takes for the first content to show up on your site.

Sites with great RST boost engagement by 50% over sites that load slowly, giving you more chances to get and increase conversions.

To speed up your site’s load times:

• Use a responsive theme
• Check your page speed with Google’s checker
• Use a caching plugin to serve content quicker

WordPress site owners can also follow these tips on improving website speed from WPBeginner.

Use Videos

According to our video marketing stats roundup, 90% of consumers watch videos on mobile devices. Even more important, 84% of consumers have made a purchase after watching a video.

That’s why it makes sense to use video marketing to boost mobile conversions. Explainer and product videos are a good start. You can also grab mobile visitors’ attention with a video popup. This is easy to create with OptinMonster. Check out the video below to see how to do it.

Optimize For Mobile Search

Mobile SEO is an important part of winning conversions. With Google’s mobile-first index a reality, you can’t ignore this if you want mobile users to find your content. To do this:

• Optimize page titles and descriptions for mobile search
• Find the search terms mobile visitors use and integrate them into your content
• Look after mobile user experience, which affects search ranking
• Optimize for voice search, which is used by 50% of all mobile users

Learn more about mobile SEO in our guide.

Use Mobile Marketing Campaigns

To win more conversions from mobile users, it’s essential for your marketing strategy to include campaigns that target them specifically. OptinMonster can help you create high-converting campaigns that comply with the latest mobile marketing best practices.

In addition to having a wide range of mobile themes, OptinMonster gives you a mobile version of our advanced exit-intent® technology. It’s called the InactivitySensor, and it lets you show campaigns to mobile users whose attention has wandered. Here’s how you can target inactive users with a popup.

You can also easily create mobile optins, like this campaign that boosted conversions by 150% for White River.

Read our guide for more tips on increasing your conversion rate from mobile users.

5. Use an Upsell

Upselling is a proven tactic for increasing eCommerce revenue. You can encourage people to buy a more expensive version of a product they’re already interested in:

• On the product page
• During checkout
• After checkout

You can also upsell to your current customers. It’s way easier to sell to existing customers than new ones. Plus, targeted recommendations bring in about 30% of eCommerce revenue. And there’s a rise in customer lifetime value. That means over time, you earn more.

To use upselling effectively:

• Make sure you show why the upsell is valuable
• Get the pricing right – Kissmetrics recommends 60% cheaper than what’s in the cart
• Use social proof to make it more appealing

OptinMonster customer Whole Whale used upselling to double conversions. Some other ways to upsell include:

• Display your upsell on the cart page or high converting webpages with page-level targeting
• Use Smart Tags to personalize offers based on what’s in the cart, as in the example shown earlier
• Use A/B testing to see which offer works best

Here’s a guide to boosting eCommerce revenue with an in-cart upsell.

6. Create Urgency With Flash Sales

SALE – for some people, those are the best four letters in the alphabet. And they can pay off big for eCommerce retailers. In 2017, holiday sales alone totaled $50 billion.

How can you get your share? By using urgency. People are wired to act when a situation’s urgent. Basically, we all want to grab something good before it’s too late. And the right marketing can trigger that reaction.

One good option for eCommerce retailers is a flash sale. To make this work, you’ll need to:

• Use urgency-based language to do with time, speed or scarcity
• Trigger the fear of missing out (FOMO)
• Include an active, urgent, CTA, like “Get Your Discount Today!”

You can also make your sale more urgent by:

• Showing the competition for an offer, as Amazon does below
• Displaying stock levels
• Offering a doorbuster, which is a sale within a sale

One easy way to highlight a sale is to use OptinMonster’s countdown timer theme. You can also offer countdowns via our Black Friday, Spooktacular, and Holiday themes. For example, Christmas Lite Show converted 16.49% of abandoning visitors with an expiring coupon offer.

And Kennedy Blue used the countdown timer to boost sales by 50%.

Here’s how you can boost your sales with a countdown popup. And here are some more ways to increase conversions with urgency.

7. Overcome Other Specific Objections

Occasionally, it can take a while for your customers to decide to buy. Sometimes that’s because of a long sales cycle. At other times it might be because of three common objections to buying:

• Price
• Product fit
• Competition

Price can be a sticking point for many buyers. However, you can overcome that objection with flash sales, as described earlier, or discount offers.

Product fit is all about buyers determining if the product is right for them. One way to do that is to make that process easier. For example, Kennedy Blue lets customers offer free color swatches so they can choose their colors before selecting wedding and bridesmaid dresses.

And of course, sometimes prospective customers think your competitors have an advantage over you. You can solve this by collecting customer feedback.

This can help you to learn why they are leaving your site, and optimize the process for the future. Here’s how we do that at OptinMonster, with an exit-intent popup:

We’ll talk more about customer feedback later in this guide.

8. Reduce Cart Abandonment

One of the biggest issues for eCommerce retailers is shopping cart abandonment. Baymard Institute says the average cart abandonment rate is 69%. Even if you accept this as normal, every business wants to earn more, right? That’s why this is such a crucial eCommerce optimization to implement.

Here are some proven techniques for reducing cart abandonment.

Use Exit-Intent®

OptinMonster’s advanced exit-intent® technology detects when visitors are about to leave the page and pops up an offer to get their attention. It’s proven to reduce abandonment, helping Wild Water Adventures to recover sales worth $61,000.

Here are some more ways to use exit-intent popups on your site.

Cut Out Surprises

Shoppers hate getting surprises when they’re ready to check out, especially when it comes to cost. In fact, 60% of people abandon carts because of shipping and other costly surprises.

If you can afford it, offer free shipping. It’s one of the top incentives for shopping online. And if you do, let people know multiple times, like this example from Walmart.

And a customer-friendly return policy is helpful, too.

Include Multiple Payment Options

There’s nothing worse than getting ready to buy and finding that the retailer doesn’t accept your credit card, or your electronic or mobile payment solution. In contrast, the right payment options can triple conversions.

Wondering which ones to choose? The most popular options are:

• Credit cards
• Debit cards
• Paypal
• Cash

Mobile payment solutions are getting more popular, too.

Keep a Visible Cart

One way to keep potential purchases top of mind is to use a persistent cart, that shoppers can see from every page of your site. It’s a reminder that there are items they want to buy. A simple way to do this is to have a cart icon, like this one from Amazon:

Offer Guest Checkouts

Having to create an account can be a major turnoff for 37% of shoppers. Our advice? Save the sale by offering a guest checkout process. Let people buy, and then offer them the chance to save their information. They’ll be much more receptive after a successful purchase.

Send Abandonment Emails

If you want to get people to complete a purchase, remind them there’s something in the cart. If you have their email address, abandonment emails can recover the sale.

Ideally, you’ll send the first one within a couple of hours after abandonment. Send a second email a day later, and a third a day after that.

Your abandoned cart email series could look something like this:

• Ask if recipients experienced issues with the checkout process
• Show the items left in the cart
• Offer a coupon as an incentive to complete the purchase

Here are some abandoned cart email examples to inspire you.

Use a Coupon

Coupons are a big factor in making a purchase, so it makes sense to offer one when you’re looking to reduce abandonment.

Offer your coupon at the right time and people will want to buy. As well as an in-cart upsell, mentioned earlier, you can target your coupon to people shopping on high-value pages, and to those who have already reached the checkout page.

Scott Wyden used discount coupons to recover 21% of abandoned carts.

Here are some more ways to optimize your checkout page to reduce cart abandonment.

9. Build an Email List

One of the best ways to build a relationship with your customers is through email marketing. Email marketing is proven to have great ROI, which means more sales for you.

Here are some ways to use email marketing effectively to promote your online store.

Nail the Subject Line

The first thing email recipients see is the email subject line and the preview text. If they like them, they’ll be motivated to open your emails. That’s why it pays to optimize them both.

Start by creating an enticing email subject line that tells recipients what your email is about. Follow that up by teasing the contents in the preview text. That can help convince recipients to open your email.

Personalize Your Emails

Everyone knows that personalization makes people more engaged with your emails and your marketing.

But it’s not just about using email recipients’ first name. Make recipients happy by tailoring emails to:

• Their gender (like showing male clothing to male recipients)
• The emails they’ve engaged with before (if they’ve clicked a link in a previous email, your next one can showcase a related item)
• What they’ve bought on your site (highlighting complementary products)

Here are some more examples of eCommerce personalization.

You can also use OptinMonster’s onsite retargeting to show special offers to subscribers who visit your site after clicking an email link.
PodcastInsights grew subscribers by 1099% with onsite retargeting.

Go Seasonal

The holidays are an important time for eCommerce retailers. They’re responsible for 20% of annual sales. That’s why it makes sense to use major holidays and other special occasions to give your emails some extra interest.

The period between October and January includes a lot of holidays, but it isn’t the only time of year you can do holiday sales. You can also brand emails for observances like:

• Valentine’s Day
• Memorial Day
• Back to school
• The first day of fall
• The winter solstice

OptinMonster makes it easy for you to match holiday emails to onsite marketing campaigns with several holiday themes. In fact, Christmas Light Show used one of our holiday themes to convert 30% of visitors with an exit-intent lightbox popup.

Here are some more tips on holiday email marketing.

Use Transactional Emails

If you’re not marketing to customers via transactional emails, you’re missing an opportunity. Most people open order confirmation and shipping emails, so use that space to:

• Brand the emails for a seamless customer experience
• Recommend related products
• Make a discount offer recipients won’t want to refuse

For more help with eCommerce email marketing, check out our tips.

10. Split Test Your Email Optins and Campaigns

We briefly mentioned split testing above, but it’s worth coming back to. That’s because it’s such a powerful strategy for improving eCommerce marketing. Eczema Company improved conversions by 158% simply by split testing its campaigns.

A lightbox campaign that integrated the Yes/No forms we mentioned earlier outperformed other variations.

If you want to get started with split testing, check out:

• Our guide to creating split tests
• A/B testing best practices
• Split testing mistakes to avoid

11. Automate Your Email Marketing

Using automation in email marketing is a proven way to drive more sales and get more repeat customers without having to spend a lot of money on paid promotions.

We mentioned a shopping cart abandonment email sequence earlier. But beyond abandonment, you can try other email automation sequences. For example, you can create a popup to offer abandoning visitors a coupon, freebie or another lead magnet. Then you can send a series of emails to let them get to know you and build trust.

Welcome Non-Buyers

Welcome emails are also important, as they get 4x the click rate and 23x the conversions as regular marketing emails.

Here is an example of one of OptinMonster’s welcome emails. This one is sent to new subscribers to our email newsletter.

A good welcome email series for non-buyers could include:

• An introduction, along with delivering the incentive you offered for signing up
• More detail about your brand, with an invitation to ask questions
• Showing off some of your bestsellers and related customer reviews
• Sharing a piece of great content that subtly educates buyers about your products and services
• Social proof such as testimonials

Check out some more welcome email examples here.

Reward Your VIPs

Most of your sales will come from a small percentage of customers who buy repeatedly. So it’s worth nurturing these customers a little.

You can easily identify and segment these customers in your email marketing software, then send a series of emails that show you recognize their loyalty to your brand.

In other words, let them know they’re important to you by offering a free gift or coupon that’s exclusive to them.

Win Back Disengaged Customers

At the other end of the scale, don’t ignore the customers who seem to be ignoring you. Instead, make an effort to win them back with a re-engagement campaign.

To do this, you can send a series of emails including:

• Noting that they’ve been quiet and asking why
• Highlighting anything that’s new since last they visited your store
• A coupon or offer that makes them want to come back
• Offering the chance to unsubscribe if they’re really not interested – this helps keep your email list clean

Learn more about email marketing automation in our eCommerce automation guide.

12. Get Feedback

Want to eliminate the guesswork in eCommerce marketing? Get customer feedback. It’s the only way to know if your customers are happy, and how you can provide a better service for them.

Kennedy Blue uses an OptinMonster popup to convert 7% of abandoning visitors, just by inviting them to complete a survey.

That’s a lot of sales to save. In fact, Kennedy Blue saw sales increase by 50%!

You can easily use OptinMonster to collect feedback from your customers. For example, you could ask:

• Did you find the items you wanted today?
• How can we create a better experience for your next visit?
• Would you like to hear about new deals?

These questions give you the chance to connect with potential customers.

Read our tutorial on using OptinMonster and WPForms to create a survey popup.

You can also collect customer feedback by:

• Putting a button on your website
• Offering a coupon or other incentive
• Using live chat

Learn the best ways to collect customer feedback in our guide.

13. Troubleshoot Common Errors

We’re almost at the end of our eCommerce optimization guide. Before we go, let’s look at a few common errors that affect the user experience on eCommerce websites, and can reduce conversions.

People Are Bouncing

Your bounce rate is the percentage of website visitors who leave your site after visiting just one page.

Getting visitors to stick around longer will help you increase sales.

A high bounce rate could be due to site speed, usability errors, or just a lack of engaging content.

You can find your bounce rate easily in your Google Analytics dashboard.

To keep your visitors on your site longer, see our guide on ways to reduce bounce rate and boost conversions.

SEO Is Poor

We mentioned SEO earlier, and this is crucial to improve eCommerce conversions. Optimizing your pages helps people find your products online when they search for related terms. That means more visitors and more potential sales.

But you only get the conversions if your site delivers what’s promised. That’s where our earlier tips about optimizing product pages and pricing come in.

Use our ultimate guide to SEO to really nail this eCommerce optimization step.

External Factors Are Tanking Your Sales

Sometimes a drop in conversions isn’t about you; it’s about what’s happening beyond your online store.

For example, maybe your target customers are distracted by something new your competitors are offering. If you’re aware, you can adjust your marketing campaigns to try to win back those customers.

To do that, you’ll need to pay attention by setting up alerts to see what your competitors are doing. Google Alerts can help with this. You should also monitor social media activity with a tool like Mention.

Learn more about improving eCommerce conversion rates in our guide.

Get More Sales With eCommerce Optimization

That’s it! Now you know how to handle eCommerce optimization, step by step, to really boost sales and revenue.

Want more tips to grow your online business? Take a look at these resources:

• eCommerce Best Practices: Set Up Your Business for Success
• 11 eCommerce Case Studies to Inspire Your Success
•  The Ultimate Guide to Growth Hacking for Exponential Success in 2023

And remember: Utilizing OptinMonster to capture leads is the simplest and most effective method for eCommerce website optimization.

With our software, you can create high-converting popups and signup forms in just minutes. Our Exit-Intent Technology and other targeting and triggering tools are proven to convert your website visitors into subscribers and customers.

Running an online business is hard. Without a strong email marketing strategy, it can be impossible to build the meaningful customer relationships required for growth.

Fortunately, you don’t have to come up with eCommerce email ideas on your own.

In this article, I’ll explore 10 types of eCommerce email campaigns, along with real-life examples of each type. I’ll also share some email marketing best practices that will help you drive sales for your eCommerce store.

• What Is eCommerce Email Marketing?
• 10 Types of eCommerce Email Campaigns (With Examples)
• 6 Tips for Effective Email Marketing for eCommerce

What Is eCommerce Email Marketing?

Ecommerce email marketing is a pivotal marketing tactic used by online stores to promote their brand to potential and existing customers.

Email marketing for eCommerce is often used to:

• Nurture new leads toward making their first purchase
• Keep existing customers thinking about your brand
• Promote specific products, sales, and special offers
• Encourage customer engagement

Why email marketing is important for eCommerce?

The average email marketing ROI (return on investment) is 45:1 for eCommerce, retail, & consumer goods brands.

That means eCommerce businesses can potentially earn $45 for every $1 invested. So if you want to grow your online store, you must create and optimize an email marketing strategy.

10 Types of eCommerce Email Marketing Campaigns (With Examples)

A robust eCommerce email marketing strategy should include multiple types of email campaigns. Read through these 10 email types and determine which ones will help you reach your business’s goals.

1. Welcome Email Series

When new subscribers sign up for your eCommerce newsletter, they expect to hear from you.

The best time to reach out to new subscribers is right after they’ve signed up. That’s when they’ll likely be looking for an email from you.

We recommend sending a welcome email series of at least 3 emails so new subscribers can get to know you a little bit before they go onto your regular mailing list. This way, you can show off the value of your email newsletter and set expectations about your relationship.

Does this effort pay off? Yes! In fact, these might be the most important and successful email campaigns you ever send.

Welcome emails have an extremely high average open rate of 55.61%, according to research by Klaviyo.

Klaviyo also found that welcome emails have 4x the click rate and 23x the conversion rate of other marketing emails.

For our first eCommerce email marketing examples, we’ll look at a welcome series from PajamaGram.

First Email
Just after I signed up for their email list, I received this welcome message:

The top section of the email offers a warm welcome and describes the benefits of the brand.

It also delivers on their lead magnet: they offered a $10 coupon in exchange for signing up for their email list. If you use a lead magnet, you should always deliver your promise immediately in that first welcome email.

As I scrolled down, the email campaign explained the benefits of being a subscriber. It also highlighted various product lines, with call-to-action (CTA) buttons to shop each category.

2nd Email

Next, PajamaGram sent me a follow-up email to nudge me about that welcome coupon. The subject line read, “Here’s an Offer You Can’t Refuse!”

This email highlighted a product I had viewed on their website, reminding me that I could use my $10 off to purchase it.

During the first few days after signing up, I received several similar emails that featured different products. Because I signed up the week of Black Friday, I likely received more frequent emails than they normally send to new subscribers.

Final Welcome Series Email

PajamaGram uses the last email in their welcome series to offer customer support to their subscribers, with the subject line “Can We Help You Find Anything?”:

Below the “Get Support” CTA, the email includes their customer service team’s phone number and email address. There’s also another reminder to use the $10 coupon, as well as more featured product categories.

Of course, this is only 1 example of an eCommerce welcome series email campaign. The content, frequency, and number of emails will vary depending on your industry and goals.

Want to see more tips and examples of welcome emails? We’ve got you covered:

Learn MoreHow To Write the Perfect Welcome Email Series (Nail Your First 5 Emails!)

Bonus Tip: If you don’t already have an email marketing service (ESP), we recommend Constant Contact. Constant Contact is beginner-friendly, has excellent support, and is powerful enough to handle the most advanced tasks you can throw at it. That includes the email automation features you’ll need to set up your welcome series of triggered emails.

2. Exclusive Discount or Coupon Emails

The eCommerce email examples above featured a special coupon subscribers received when they sign up for the email list. However, those welcome emails aren’t the only time you should offer exclusive discounts to your subscribers.

You want customers to stay on your email list, so they’ll keep getting your promotional emails.

The best way to retain subscribers is to offer value in your eCommerce email campaigns.

Here’s an email from the clothing retailer Maurices. It offers an exclusive coupon code:

The word “Exclusive” in the subject line informs subscribers that this offer isn’t available to the general public.

The text of the email elaborates on that exclusivity. It says that shoppers must use the coupon code in the email to get the discount when shopping online.

Maurices also has brick-and-mortar stores, and the email states that subscribers must show this email in order to use the coupon in-store.

Exclusive offers increase the value of your email newsletter and entice customers to stay subscribed.

They also earn you more revenue. In an online shopping survey of 1,023 adults, 84% said an exclusive offer makes them likely to shop with a brand.

Here are a few more of the survey’s findings:

• 41% said they would seek out a product to purchase in order to use the exclusive offer.
• 48% said that exclusive offers encourage them to buy something sooner.
• 82% said they’ll shop more often with a brand that provides exclusive offers.

The takeaway? Exclusive coupon emails should be a central part of your eCommerce email marketing efforts.

3. Sales Emails

While your subscribers should definitely get some VIP perks, don’t forget to also tell them about your regular sales.

Here is an email from the home improvement store Lowes:

This email lets subscribers know about a sale on appliances. It provides information on the sale, photos of various appliances, and a CTA button to browse their appliance selection.

Here are 2 more sales email examples. These are from Bath & Body Works and Joann:

The Bath & Body Works email promotes a sale on their fragrance refills. There’s a discount code, but it’s not exclusive to subscribers. In fact, the code was advertised in a floating bar on their website.

However, the brand’s subscribers wouldn’t know about the sale unless they happened to visit the website that day. That’s why it’s important to send notification emails about your sales. Your email subscribers have signed up because they are highly interested in your brand. They want to know about your sales.

The Joann email promotes a sale on a specific brand of art supplies. It informs subscribers that the sale is happening both in-store and online, although the discount is slightly different. No coupon code is required. Subscribers just need to click the “Shop Now” CTA button to start shopping.

Bonus Tip: Pay special attention to your sale emails during seasonal and holiday-themed sale events. Holiday email marketing campaigns are a great way to get the attention of subscribers who haven’t yet taken the step from window-shopper to consumer.

Just look at the entire Black Friday & Cyber Monday phenomenon and the holiday shopping that happens during November and December.

Learn MoreBlack Friday & Cyber Monday Marketing: Week-by-Week Guide

4. Loyalty Program Emails

Keep your most loyal customers coming back to your store again and again with a loyalty program.

A loyalty program allows customers to earn rewards, such as store credit, based on how much they’ve spent with your brand.

BoxLunch has a strong loyalty program that lets shoppers earn store credit to use on future purchases. Users earn points by making purchases, and they receive a $5 reward for every 100 points they earn.

Email marketing is a big part of their rewards program. They use email campaigns to do the following:

• Encourage subscribers to enroll in the loyalty program
• Notify program members of rewards they’ve earned
• Remind them to use those rewards before they expire
• Promote special reward program events, such as double-points days

Here’s an example of a BoxLunch email. It informs the subscriber of rewards money they can use, and it lets them know about a double-points day.

Remember, repeat customers are the bread and butter that will feed your business and help it grow. According to the Harvard Business Review, acquiring a new customer costs 5 to 25 times more than keeping one you already have.

That’s why customer loyalty programs are such a great investment. They help you keep sales coming in without the cost of attracting new customers to your online store. And email marketing is a vital part of maintaining an effective rewards program and improving your customer retention.

5. Abandoned Cart Emails

Did you know that a staggering 70.19% of online shopping carts are abandoned?

This is according to a report from the Baymard Institute, which compiled data from 49 different cart abandonment studies.

Those are just the facts. But that doesn’t mean that those sales are gone forever.

If you’re collecting email addresses and tracking site usage, the next logical step is sending an abandoned cart email series when shoppers leave without completing their purchases.

Here’s an abandoned cart email example from the 3D printing company Bambu Lab:

This email couldn’t be simpler, but it does the job: it reminds shoppers about the products they showed interest in.

Beneath the full list of products that were left in the user’s cart, there are 2 simple CTAs:

If the shopper doesn’t open or make a purchase from your first cart abandonment email, don’t give up. There are more opportunities to use emails to win that customer back.

One prime opportunity is when an item in their cart goes on sale or is low in stock.

Here’s a cart abandonment email example from Target. It entices customers with the subject line, “There’s a sale in your cart”:

Clicking the “Save now” CTA takes you directly to your cart. If you click on the product image, it’ll take you to the product page.

Learn MoreShopping Cart Abandonment: Definition, Data, & How to Regain Lost Revenue

Bonus Tip: Did you know that you can prevent some of your customers from abandoning their carts in the first place?

With OptinMonster’s Exit-Intent® technology, you can create onsite popups that display exactly when a website visitor is trying to exit your checkout or cart pages.

You can use that popup to offer an incentive to complete their purchase, such as a coupon code or free shipping offer.

Here’s an example of an abandoned cart popup that we’ve used on our own checkout page:

Do you want to use exit popups to reduce cart abandonment? Sign up for OptinMonster today!

7. Referral Program Emails

Word-of-mouth marketing is a form of social proof and it’s one of the most powerful marketing methods you can use. This makes a referral program an excellent addition to your marketing toolbox.

With a referral program, your customers become your marketers. They get an incentive to recommend your business to their friends, and those friends get an incentive to make their first purchase from you.

Here’s an example of a referral program email from KiwiCo, an online retailer that sells fun and educational activity kits for children:

The email continues with more details about the program:

This email targets existing customers and encourages them to tell their friends about KiwiCo’s monthly subscription box.

Why is this an effective strategy? Because 83% of Americans say they’re more likely to purchase a product that’s been recommended by a friend or family member.

Referral programs are win-win-win scenario:

• Your existing customer wins by getting a reward.
• Your first time customer wins by getting a discount.
• Your eCommerce brand wins by gaining new customers and revenue.

If you want your referral strategy to be successful, you should promote your program in emails as often as you can. The email example above is dedicated to the referral program, but you should also consider adding information about your program to many or all of your email campaigns.

6. Review and Feedback Request Emails

We talked about social proof earlier, but we’re going to do it again. This time, we’re talking about a specific form of social proof: reviews.

Do you have engaged customers who are buying from your store and clicking on your emails? You can reach out to them directly to ask for a review. The pet supplies retailer Chewy does just that in this example:

If you want to improve your website and user experience (UX), you can also use your eCommerce email marketing to ask for customer feedback. Here’s an example from Walmart:

Since you’re asking your customers to take the time to fill out a survey, offer an incentive if you can. In this case, it’s a chance to win a $1,000 gift card.

8.  New Arrivals/Product Launch Emails

Is your store launching new products that you think you’re subscribers will be excited about? Send them an email to let them know!

Our next eCommerce email marketing example does just that. The Company Store used an email campaign to announce a new product line:

The subject line catches subscribers’ attention with “NEW” in all caps. The email announces a new bedding line in collaboration with Rifle Paper Co., which is known for its floral designs.

As the subscriber scrolls through the email, they see photos of 2 different design lines, with CTAs to shop each one.

Product launch emails not only promote your new arrivals, but they also keep subscribers engaged and excited about your brand.

9. Cross-Sell Emails (a.k.a. Product Recommendations)

I’ve shown you several eCommerce emails that remind customers about products they’ve looked at. You should also be sending recommendations for products similar to what they’ve bought or browsed.

This tactic is called cross-selling. You see cross-selling regularly on websites that have a “People also bought” or “We think you’ll like” section.

And you can use the same tactic in your eCommerce email marketing.

Nintendo sends out cross-selling emails that list the video games the customer has recently purchased or played on their account. For each game, they make a suggestion for a similar game that the player is likely to enjoy:

10. Win-Back Emails

What if you’ve been sending a subscriber all of these great eCommerce marketing emails, but they aren’t opening any of them?

Email them a big incentive to re-engage them with your brand! Even if they don’t make a purchase right away, a “We miss you” email can catch their attention. And it might get them paying attention to your promotional emails again.

Here’s an example of a win-back email from the cosmetics company bareMinerals:

If the subscriber still doesn’t open your re-engagement email campaigns, then it may be time to remove them from your list.

Learn MoreWin-Back Emails: The Ultimate Guide to Re-Engaging Lapsed Customers

6 Tips for Effective Email Marketing for eCommerce

Now that you’ve learned about the different types of emails you should send, let’s take a broader look at some best practices for your eCommerce email marketing strategy.

1. Grow Your Email List

Even the best eCommerce email marketing won’t matter if you don’t have a great email list.

You want as large of a list as possible, of course. But you also want a list full of subscribers who are excited about your brand and products.

That’s where OptinMonster comes in!

OptinMonster is the best lead generation software available. We help businesses create onsite campaigns such as popups, floating bars, and inline forms to collect email addresses across your site.

With our easy drag-and-drop builder and 100+ pre-made templates, you can have an email optin campaign up and running on your site in minutes.

Here’s one of our templates designed to promote your Cyber Monday sale. It informs users about the upcoming sale, and it also offers an extra discount in exchange for the visitor’s email address.

People signing up through this campaign are looking forward to your Cyber Monday deals. That means they’re likely to be engaged subscribers.

OptinMonster also has robust triggering and targeting features, which lets you reach the right people at the right time with your email signup forms.

For instance, you can ask for an email address just as a visitor tries to leave your online store.

Or you can show your popup only after a visitor has spent several minutes on your site. After all, users who are actively engaged with your brand are more likely to want emails from you.

Want to grow your email list? Try OptinMonster!

2. Use Email Segmentation

As you’ve seen above, there are a lot of different types of eCommerce marketing emails, and they all have different goals and audiences.

Not every email you send should go out to your whole list. That’s where email segmentation comes in.

You can segment your list based on a variety of factors:

• Demographics like age and gender identity
• Geolocation (where the subscriber lives)
• Sales funnel position
• Behavior, such as purchase history or email engagement

Segmentation can drastically improve open rates, click-through rates, and engagement while reducing bounces, unsubscribes, and spam reports.

That’s because each subscriber is getting the emails that are most relevant to them.

Sending emails with content that’s tailored to each audience segment is a great way to keep your subscribers happy. And subscribers who are happy are more likely to buy.

So, how can you make segmentation part of your eCommerce email marketing strategy?

You’ll need data from your subscribers in order to create audience segments. Thankfully, you can start collecting that data the moment they sign up for your list.

How? With email signup forms from OptinMonster!

OptinMonster integrates with most email marketing software, as well as most eCommerce platforms, so you can use data from OptinMonster to help you segment your lists.

That data can include:

• Which campaign the subscriber signed up through
• How they arrived on your website (Referrer Detection)
• Geolocation
• The options they selected or information they provided in the signup form

Here’s a quick video overview of OptinMonster’s segmentation features:

As you develop your eCommerce email marketing strategy, you’ll segment your list even further than what OptinMonster provides. But when you have some subscriber data from the very beginning, you’ll be off to a great start.

Case StudyHow SnackNation Adds 1200 Segmented Leads Each Week With OptinMonster

3. Create Responsive, Well-Designed Emails

All emails coming from your eCommerce business need to be responsive and well-designed, from welcome emails to coupon emails to transactional emails (such as order confirmation emails).

This doesn’t mean that every email has to have images and GIFs. In fact, text-only emails do really well when they’re interesting.

What this does mean is that your emails need to:

Be Visually Appealing

This can be done with images, yes, but you can also use non-image formatting like headings and bullets to break up text and make your emails easy to read.

Look Good on Mobile

Chances are, your email service provider uses responsive templates that automatically adjust based on the display screen’s size. With Constant Contact, you can preview or send a test email to make sure things look the way you want.

Be Easy to Understand

It’s best to focus on a primary call-to-action in each email, so start out with a plan!

Capture the Reader’s Interest

Never underestimate the power of your words. Start with a hook and make sure your email copy pulls your reader deeper into the email as you go.

Don’t forget that you can also upsell and cross-sell in your emails!

4. Use Email Automation to Follow Up With Leads

Using eCommerce email marketing automation is the best thing you can do to keep your email marketing scalable and consistent without sacrificing relationships.

You can set up automated email campaigns in Constant Contact, or your email service provider of choice, to automatically do cool things like:

• Send a welcome email series to new subscribers
• Send abandoned cart emails to shoppers who didn’t complete their checkout
• Notify customers when an item they looked at or left in their cart goes on sale
• Check in with subscribers who haven’t engaged in a while
• Send out birthday or anniversary emails to celebrate your subscribers
• Promote events or webinars
• Share content

All without losing the personalization that’s so important in building and growing relationships.

Related ContentThe 14 Best Marketing Automation Tools for Your Business

5. Test Your Email Marketing Campaigns

If you want to discover what types of emails work best with your subscribers, you should run some A/B tests, also known as split tests.

If you’re not familiar with split testing, it’s as simple as taking the original version of your email and testing it against another version of your email where you’ve changed a single element, like the call-to-action, subject line, part of the design, or some of the copy.

Your email service provider sends each version of your email to a small percentage of your list. The software tracks which one performs better, and then sends that version out to the rest of your list.

You can easily test your email subject lines in Constant Contact with the click of a button:

Learn MoreHow to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

6. Track Your Results

To get the best results from your email marketing you need to be monitoring and improving your campaigns.

There are a lot of moving pieces to an email marketing strategy for eCommerce, and there are a lot of metrics to track. These metrics includes:

• Open rates
• Click-through rates
• Unsubscribe rates
• Bounce rates

Check out our guide, How to Measure the Effectiveness of Your Email Campaigns, to learn everything you need to know about maintaining list health and improving the ROI of your campaigns.

Start Sending High-Converting eCommerce Emails Today!

There you have it! Now that you know the main types of eCommerce email campaigns, as well as a few best practices, you should be ready to optimize your own strategy.

For more ideas to boost your eCommerce revenue, check out these resources:

• The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue
• eCommerce Best Practices: Set up Your Business for Success
• How to Write a Business Plan for eCommerce Success
• eCommerce Statistics: Key Insights Every Business Should Know 

And of course, the first step to email marketing is building your list. You can do that with OptinMonster, with or without an email marketing service. OptinMonster comes with Monster Leads to safely store your subscriber information right in your OptinMonster dashboard until you’ve decided on the right email marketing service for you.

And once you’re up and running, you’ll be able to continually grow your email list, so your eCommerce email campaigns will reach even more potential customers.

OptinMonster pricing starts at just $9 a month, and we offer a 14-day money-back guarantee. So while there’s no risk to try it, but there’s a ton of exciting potential for your eCommerce business.