Are you trying to learn how to spread awareness on social media, but not sure how to go about it?
Social media can be one of the biggest levers of growth for your brand. It allows you to connect with your target audience in a way that other platforms simply can’t compete with.
But growing your online presence can be difficult at best. At worst, it’s downright discouraging.
That’s why, in today’s post, I’ll share 5 tried-and-tested strategies for how to raise awareness on social media for your brand.
At OptinMonster, we have spent several years growing our awareness on social media. As a result, we have been able to gain good traction on social media platforms like Facebook where thousands of people follow us.
Here’s how many people follow us on X.com (formerly Twitter) as of this writing:
And it’s this knowledge of improving our social media presence that gives us the credibility to share our first-hand experience with you.
If you implement the tips that I’ll share with you today, you’ll start seeing more followers, engagement, and conversions coming from your social efforts.
Ready to get started? Let’s dive straight into the list.
- Convert Your Site’s Traffic Into Social Media Followers
- Build Custom Campaigns for Social Traffic
- Display Social Feeds on Your Site
- Run Contests on Social Media
- Have a Consistent Posting Schedule
How to Spread Awareness on Social Media
You may have read similar blog posts about how to spread awareness on social media.
And you’ve probably come across a hundred versions of the same advice: create engaging content your audience loves.
That’s why, in this post, I’ll share more unique strategies that you can actually apply in your progress to raise awareness on social media.
Each of the methods listed below shares the following advantages:
- They don’t require any coding skills or technical knowledge.
- You can implement them in a matter of minutes.
- These ideas are proven to work for faster results.
With that in mind, let’s check out our 5 expert tips on how to spread awareness on social media.
1. Convert Your Site’s Traffic Into Social Media Followers
Many marketers and small business owners make a common mistake: they treat their social media marketing strategy in a vacuum.
They don’t leverage other marketing channels, such as their website, email list, and push notifications as part of their brand awareness strategy.
This is a big missed opportunity.
You can redirect some of your site’s organic traffic to your social channels. From there, you’ll be able to get more social media users to follow you and raise your brand’s awareness.
And OptinMonster is hands down the best tool to send traffic to your social media channels:
OptinMonster is the #1 lead generation software that allows you to easily create ‘optin campaigns.’
Optins are marketing campaigns that seek people’s permission to send them offers, promotions, discounts, and so on. Here’s an example of an optin campaign:
Some of the most common types of optin campaigns include:
But you are probably wondering, “How do these optin campaigns help grow awareness on social media?”
That’s where using OptinMonster’s ready-to-use marketing templates, like the one below, come into play:
This campaign allows you to seamlessly redirect users to your social media networks.
The template is 100% customizable, so you can choose which social channels to promote across your site.
You’ll also be able to modify things like the image, headline, colors, text, and more without needing any coding experience.
That’s because OptinMonster uses a drag-and drop builder to give you total control over how your campaign looks and functions.
But here’s what really makes this strategy effective: you can use OptinMonster’s targeting rules to show your social campaign to the right people, in the right places, and at just the right time in their customer journey.
That means using triggers like:
- Exit-Intent® Technology: Grow your social following from visitors who are actively leaving your website.
- Scroll Depth: Boost conversions by displaying your campaign after people have shown interest in your on-page content.
- OnSite Retargeting®: Keep users engaged by showing fresh campaigns to returning visitors.
These are just a few of the ways you can target social media campaigns to get higher conversions, though there are many others.
Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster subscription today:
Grow Your Social Following With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
2. Build Custom Campaigns for Social Traffic
I just shared a tip about how you can send your website traffic to your social channels to raise awareness about your brand.
Now, I suggest you do somewhat opposite.
Rather than using optin campaigns to redirect users to your social media profiles, you can create optins to welcome visitors from a specific social network.
Here’s an example of what that might look like:
The popup above shows a campaign made for mobile devices. And it rewards visitors coming from Facebook with a 25% discount.
This helps you boost brand awareness and improve your word-of-mouth marketing efforts.
By creating personalized offers for visitors coming from a particular social channel, you can compound the effect of your social and organic traffic.
You also start training users to check in with your social accounts for more deals and future savings.
Plus, everything can be set up in a matter of minutes.
With OptinMonster, you can target your customers based on where they’re visiting from with Referer Detection.
Imagine being able to present an offer for visitors coming from Instagram and an entirely unique offer for visitors from the Facebook page.
You’ll be able to tailor your messaging to sub-groups (also called ‘segments’) of your audience.
This will make your brand more memorable and get you higher conversions in the process.
Want to try it out first-hand? Get started with your 100% risk-free OptinMonster account today!
3. Display Social Feeds on Your Site
So far, I have shared 2 ideas that help you link your social media traffic with your site traffic. Both these tips involve people coming and going from one marketing channel to the other.
With this 3rd tip, you can link the 2 traffic even more closely by displaying a real-time social feed on your website.
That means taking feeds from sources like:
- X.com (formerly Twitter)
- YouTube
- And more…
Then you can display social media content from these platforms on your website.
You can also show the feed in specified areas across your entire site. This can be in places like above the footer or in a sidebar.
Here’s an example from the Endeavour Team of what an Instagram feed would look like on a home page:
This gives your social media channels more exposure.
As people visit your website, they’ll have immediate access to your social media feeds. They can click directly on the feed to land on the particular social platform and start engaging with your brand.
If your website is built on WordPress, setting up a social feed on your site is extremely easy. You just need a tool like Smash Balloon:
Smash Balloon is a powerful tool that you can use to add social media feeds to your WordPress site.
This premium plugin lets you customize feeds from:
- YouTube
- X.com
Once you download the plugin, there are zero technical or coding skills required.
Everything is totally customizable with an easy-to-use dashboard. You can tailor your social feeds to your brand’s look and style.
As a result, you’ll gain a larger following on social media and build brand awareness.
Check out Smash Balloon today!
4. Run Contests on Social Media
Running an online giveaway contest is yet another great way to build awareness on social media.
Online contests are powerful marketing strategies that can help you improve your social engagement fast.
And the whole process of planning an online contest is pretty simple:
- Select a prize that is valuable for your target audience.
- Define how a new audience member can enter the contest.
- Announce the winner.
- Follow up with a special offer for all the participants.
To increase your social media following, you can make following your social media pages a prerequisite to entering the contest.
And if you want that contest to go viral, you can award extra entries for participants. For instance, if you are running a giveaway contest among your Facebook followers, you can give extra entries to people who complete one or more of these ‘bonus actions:’
- Follow your Instagram page.
- Watch a 2-Minute Video.
- Share the Contest on Their Social Feed.
- Visit a Landing Page on Your Website.
- Subscribe to Your YouTube Channel.
If you follow the strategy outlined above, you can grow your social media following and generate more revenue in the process.
By making a targeted call-to-action (CTA) aimed at growing your social engagement, you’ll be raising awareness about your brand on social media.
For more tips on making the most of online contests, check out our guide on How to Run an Online Contest to Boost Traffic and Generate Leads.
But how can you create an online contest from scratch if you’re strapped for time?
If you’re using WordPress, all you need is a plugin like RafflePress:
RafflePress is the world’s best viral contest builder and giveaway plugin.
The best part about RafflePress is that it’s really easy to create custom contests designed to go viral from the start.
That’s because you can configure ‘entry points’ that are tied to different calls to action.
For instance, someone could read a blog post for 3 entry points, share the post on social for 2 entry points, or follow your social channel for 1 entry point.
That would give each participant the ability to have 6 entry points total and boost their odds of winning.
You can set these actions to be optional or mandatory, giving your users more freedom to choose how they enter the contest.
With RafflePress, you can select prizes that your target audience will love. Then you can build a contest with CTAs to boost your online presence on social media.
From there, you’ll be able to add contests to existing posts and pages or generate a new landing page with a single click.
Plus, there’s no coding required, making this the perfect tool for beginners.
Want to see it in action for yourself? Get started with RafflePress today!
5. Have a Consistent Posting Schedule
Like I said at the start of the post, building your online presence can take time.
And one of the most important ingredients to a successful social media awareness campaign is simply consistency.
Lots of marketers and business owners begin posting on social media but burn out after a few weeks. Usually, it’s because they run out of topics to post about as time goes on.
A good way to avoid this is to create a posting schedule and calendar that you can stick to.
I highly recommend scheduling your social media posts throughout the week to make sure you are ahead of schedule.
While there are lots of tools for scheduling social posts, you might already have access to one through a popular SEO tool: Semrush.
Semrush is primarily a software used to increase your rankings on search engines like Google. It allows you to research keywords, analyze competitor strategies, and identify LSI/related keywords your posts need.
But what many people don’t know is that Semrush also has a social media poster that connects to:
- X.com
- YouTube
And it allows you to easily schedule all of your social posts:
With Semrush, you’ll also have access to features that will help you improve your search engine optimization (SEO).
If your business is trying to grow on social media and improve your organic rankings, I strongly recommend you use Semrush to kill 2 birds with 1 stone.
As you schedule more posts for social media, you can start automating your social strategy. This helps you build more brand awareness in less time.
Get started with Semrush today!
Get Your Social Media Game Up!
And that’s all for now! These are 5 expert tips for how to spread awareness on social media.
If you follow any of the 5 strategies above, I’m confident that you’ll start seeing the results you have been working so hard to achieve.
BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
If you enjoyed this post, you’ll want to check out the following resources:
- 8 Best Social Media Platforms for Small Business
- The Ultimate Beginner’s Content Marketing Guide
- 9 Ways to Grow Your Email List With Social Media
- Email Marketing vs. Social Media: Which One Is Better?
- 35 Social Media Marketing Tools You Can Start Using Today
- How To Incorporate Social Media Strategy Into Your SEO Plan
- 11 Social Media Metrics You Need to Nail Your Marketing Goals
Want to create an optin campaign to drive your site traffic to your social media accounts?
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