Marketing without data is just a costly gamble.

Luckily, we are past the time of radio and tv ads, when praying for results was the best way to increase the success rate of a campaign.

Nowadays, data is everywhere!

Make a simple social media post and you’ll get data on views, engagement, CTR, and more.

Processed and interpreted correctly, that data turns into valuable information that showcases what works and what doesn’t…

What’s worth investing more effort/time/money into, and what’s not…

But the most valuable data you can get when it comes to your marketing and business, is how much revenue you generate.

That’s the ultimate number you need to care about, because it tells you if you’re profitable or not.

And Revenue Attribution gives you access to that.

It gives you full transparency and real-time data on each dollar you make with OptinMonster.

Why is that important?

Because knowing whether your campaigns are working, and to what extent they are working, will help you…

Make Better Marketing Decisions

You’ll be able to see how your strategies impact the revenue you generate with OptinMonster.

And this is vital for A/B testing.

The more you test, the better you will understand what combination of copy, creatives, and targeting gives you the best results ($).

Our Revenue Attribution combined with our A/B Split Testing gives you the ability to declare winners based on how much money your campaigns are bringing in.

As you repeat this process, creating campaigns becomes a scientific process.

Instead of luck, you’ll have a specific formula that is proven to work.

This means your chance of success increases exponentially, and you get to…

Generate More Sales

Once you know which campaigns generate the most revenue, increasing your revenue comes down to stepping on the ‘traffic gas pedal’.

Get more eyeballs on the campaigns you know generate the most revenue, and you’ll generate more sales.

It sounds simple because it actually is.

Revenue Attribution maps the road to campaign success. It shows you what brings results and what doesn’t.

That’s all you need to know in order to WIN and win MORE OFTEN.

Ready to track and increase your ROI with Revenue Attribution? Get started with OptinMonster today!

We believe small businesses deserve to have a fighting chance in the market.

However, we also understand that most eCommerce stores, bloggers, agencies, and product owners don’t have big marketing departments or a lot of resources to ‘figure out’ what works and what doesn’t.

And that’s why we created Playbooks.

Playbooks are ready-to-use campaigns that replicate the same strategies, rules, and structures successful brands use in their marketing.

In simpler terms, we studied some of the biggest and most successful brands in the world, to figure out exactly what they are doing to get results.

We then took those principles and used them to create a series of ready-to-use campaigns for you.

It’s necessary to point out that Playbooks are not a series of popup examples.

While popup examples are helpful in their own way, Playbooks are so much more!

Each Playbook campaign has done-for-you:

• Structure
• Design
• Copy
• Display Rules

You are free to personalize anything you want, but you don’t have to.

You don’t get that from a list of popup examples, do you?

Years of Proven Marketing at Your Fingertips

Playbooks take guessing and luck out of campaign creation.

When you use a Playbook, you know the strategy behind it is proven, the design is proven, the display rules and copy are proven.

Compared to that, a blog post with popup examples or templates doesn’t offer you the same confidence and trust.

There’s no doubt your chance of success increases when you follow a blueprint backed by years of research, tests, and results.

Even so, you could say that these strategies won’t work for you because you don’t have the same level of brand recognition other companies have.

That’s a valid concern.

To show that Playbooks work no matter what type of business you have, how small your company is, or how knowledgeable you are… we made sure they were implemented by our OptinMonster customers first.

So, each Playbook is validated by the general market, and by OptinMonster customers who have businesses just like yours.

Increase Your Conversion Rate

Getting better results is a direct benefit of using Playbooks.

Implementing a ready-to-use Playbook campaign is a great way of increasing your conversion rate with very low risks.

One could say using a Playbook is a faster, easier, safer, and more affordable alternative to hiring a marketing consultant.

Playbooks are proven and tested.

Consultants might not be a good fit, or they might not have enough expertise to help you out.

Playbooks can be implemented in minutes. 

Working with a consultant can take days if not weeks.

Playbooks are a part of OptinMonster and can be used at no additional cost. 

Consultants need to be hired and paid.

Overall, Playbooks give you a higher return on your investment than a consultant could, especially in the short term.

You can increase your conversion rate by 2-5% in just minutes, with close to no effort.

Never Get Stuck Again

When in doubt about what type of campaign to create, what design, structure, or copy to use… open a Playbook.

This drastically reduces the time you spend on planning and implementation.

It also helps you understand the foundational principles that Playbooks are built upon. Having a good idea of how these principles work allows you to replicate them in other business areas.

A specific type of offer or piece of copy that works in a popup campaign could potentially work just as well in an email.

So Playbooks can widen your perspective and open your mind to new growth opportunities.

Personalized to Your Goals

The Playbooks you have access to are categorized based on the most relevant campaign goals.

This means you can choose a Playbook that is proven to work for your specific goal, whether that goal is capturing leads, growing your social media following, or generating sales.

To have an even higher chance of success… you can use a Playbook that is specific to your goal and inspired by a company in the same industry as yours. (All these options are available to you inside the OptinMonster dashboard).

Ready to increase your conversions with Playbooks? Get started with OptinMonster today!

It’s basically the “holy grail” of the eCommerce world.

And that’s exactly what will happen when you start distributing coupons to your target audience with OptinMonster.

You’ll be able to take your coupon marketing strategy to a whole new level and drive more profits. Let’s look at how you can go about this.

‘Click to Copy’ Button

In the past, all OptinMonster users were able to distribute coupons to their site’s traffic.

Like every other lead generation tool out there, this is a proven way to drive more sales to your online store. In other words, coupon marketing is a tried and tested technique.

These kinds of popups look something like this:

The customer would see this offer and could copy and paste the coupon code (SAVE20OFF from the image above).

Or they could wait for a follow up email to copy and paste the coupon from there.

These methods have been proven to help eCommerce store owners generate more revenue through coupon marketing.

But, there was one thing that the OptinMonster team thought could be improved: the act of copying and pasting added unnecessary friction to the process.

When you add any step to a customer’s checkout journey, you also add the risk that they’ll abandon their cart altogether.

That’s why we set out to remove that friction from your customer journey with the ‘Click to Copy’ feature.

Now, when your users get a promotional offer or coupon, they can simply click the call to action (CTA) button and have the coupon code automatically copied for them.

Then, at checkout, all they need to do is paste that code in the coupon field:

This removes a layer of friction from your coupon marketing efforts that could have prevented users from signing up in the first place.

What can you expect as a result? Like we said before, this accomplishes to things:

• It improves UX across your site
• It encourages more people to complete their purchase

But we didn’t stop there. In fact, we added another feature to make it even easier to distribute coupons to your customers via email.

Automated Spin-to-Win Coupon Transfer

One of our most popular campaigns is a Spin-to-Win wheel. You’ve likely seen them before. They look something like this:

When users added their name and email address, the wheel would spin and send them a variety of coupons to be redeemed depending on where the wheel landed.

But, sometimes, these coupons would never get used.

The problem is that customers would have the best intentions of saving the coupons for later, but they’d simply forget about the offer.

In fact, this can be a problem with any coupon marketing strategy.

But now you can set up automated email campaigns with an email service provider (ESP) like Klaviyo.

They’ll be responsible for sending out an email “reminder series” that the person has won a prize and can redeem the coupon.

Here’s where OptinMonster comes in: when the user wins a prize, that coupon code will be automatically transferred to your ESP.

Then the coupon from the winning spin will also be automatically embedded in the email.

So no matter what prize the spinner lands on, the follow up campaign can run on auto-pilot.

This saves you tons of time, energy, and headaches as you streamline your discounted offers.

To be clear: OptinMonster isn’t sending these follow up email campaigns (that’s still your email provider’s role).

But we now make it easier than ever to transfer the coupon code data to your ESP for faster coupon distribution.

Note: At this time, this feature is only available for Klaviyo users. That said, we’re working hard on expanding to more ESPs on the market. If you’d like to see your email provider have this feature, please don’t hesitate to reach out to our customer support team.

Ready to streamline your coupon distribution, improve UX, and boost sales for your online start? Get started with OptinMonster today!

And what if you could confidently do so while making it harder for your competition to figure out what’s causing your latest lead generation success?

That’s exactly what you’re going to get when you start working with OptinMonster’s Custom Domains.

You’ll have more than just a “slight advantage” over competitors in your space. Frankly, it won’t even be a competition.

Instantly Boost Campaign Exposure by 27%

Here’s the thing about AdBlockers that you may not know: they’re SUPER popular.

Back in 2014, only 15.7% of people online used AdBlockers to avoid seeing optin campaigns like popups.

Jump forward to 2021? It’s nearly doubled to 27%.

To put that into context, it means nearly 1 out of every 3 visitors on your site won’t actually see the campaigns you design.

In the past, OptinMonster innovated AdBlock Detection which would encourage users to disable AdBlockers when browsing your site.

But, as we always strive to do, we’ve taken it one step further.

Because now you can create a custom domain through your OptinMonster account and then link it to the OptinMonster API.

If that sounds like a bunch of “tech talk,” no worries. Here’s what it means at a practical level:

AdBlockers won’t be able to block your OptinMonster campaigns. 

And THAT means you’ll instantly unlock and tap into 27% of your site’s traffic.

When your site loads, the OptinMonster script that triggers your campaigns will be replaced by your custom domain.

Then, when AdBlockers filter your site’s code to block any 3rd-party tools, they’ll only see your custom URL and won’t be able to block your offers.

Plus, there’s another hidden benefit to give you an even bigger advantage…

Confuse Your Competition by Staying Stealthy

For better or for worse, there’s one popular marketing trick that experienced marketers rely on:

See what’s working for the competition and take the same strategy.

Whether it’s keyword research, PPC ad copy, or email marketing frameworks, your competition is likely following your strategy as closely as possible.

That way, they can avoid the mistakes you’ve already made and grow their business faster.

It’s like they say, “All’s fair in love and war…and marketing.”

Without OptinMonster’s Custom Domain feature, the OptinMonster URL appears when your site’s script loads.

This is the same with any 3rd-party marketing tool you use. 

But now, OptinMonster is the only lead generation tool in the world that lets you create a custom domain to load in OptinMonster’s place.

So rather than your competition seeing this when they inspect your site:

They’ll see something like this:

That means your competition will have to work harder to know what lead generation tool you’re using to dominate the space.

In the end, you’ll not only collect more leads by getting around AdBlockers, but you’ll keep your marketing tricks the way they belong: totally your own.

Ready to unlock 27% of your traffic and confuse your competition? Get started with OptinMonster today!

Use custom JavaScript variables to create high-converting optin campaigns that are seen when, where, and exactly to whom you want. This not only leads to providing a better user experience (UX) across your site, but it also leads to more conversions and sales for you.

Get Total Control With JavaScript Variable Rules

Using our JavaScript variable rules to trigger a campaign is an advanced feature that you can use if you (or your developer) have a working knowledge of JavaScript.

Whereas the HTML element lets you create A LOT of personalized triggers for your campaign, JavaScript variables literally make the options limitless.

In other words, if you or your developer understand and use JavaScript, you can literally make a trigger for anything on your website.

JavaScript Variable Rules for eCommerce

Adding JavaScript rules to your optin campaigns can do wonders for your online store. It can help business owners:

• Make targeted product recommendations in the customer’s shopping cart
• Reduce shopping cart abandonment with item-specific recommendations
• Display campaigns based on user behavior
• Personalize UX to display campaigns that your customers will find most interesting

If you know enough JavaScript, the sky really is the limit.

Now, in most cases, our native display rules will have you covered. But sometimes, you’ll want a custom trigger for more complex scenarios.

With OptinMonster’s JavaScript variable rules, online store owners have complete control how your optin campaigns function.

JavaScript Variable Rules for Online Publishers

The benefits of custom JavaScript variable rules aren’t exclusive to the world of eCommerce. You can also use JavaScript to customize your optin campaigns if you’re an online publisher or affiliate marketer.

As an example, let’s say you have infinite scroll JavaScript on your blog’s homepage. That means whenever the reader gets within 500px of the page’s footer, your JavaScript rule will fetch new article suggestions for your reader.

With OptinMonster, you can create a special rule to display your optin campaigns whenever a certain number of new post suggestions are loaded.

So when a user gets their first round of article suggestions, they’ll see a campaign related to the blog’s content. Then, when they get another round of article suggestions, they’ll see another targeted campaign (and so on).

That kind of campaign might look like this:

This leads to a more personalized UX which, in turn, gets you higher conversions.

Again, this is just one of the many use cases for this advanced feature, but there are many others. The point is that our JavaScript variable trigger gives you 100% control over your lead generation strategy.

And as a result, you can get higher conversions and drastically increase your profits.

Ready to get started targeting your audience and boosting conversions? Start your risk-free OptinMonster account today!

When it comes to increasing conversions on your website, personalizing the user experience (UX) will make or break your success. And by adding a few HTML Element targeting rules, you can take your campaign personalization to the next level.

That’s because personalizing when your campaigns are displayed is one of the best ways to guarantee higher conversions.

OptinMonster’s HTML targeting rules give you 100% control over when, where, and to whom your campaigns appear.

Trigger Campaigns Based on Specific HTML Elements

With OptinMonster’s HTML Element targeting rules, you can create triggers to display a campaign when certain HTML elements are on the page that your visitor is browsing.

But this trigger will also show your campaign if a certain HTML element is added to the page while your visitor is on it. That’s because this trigger is constantly searching your page’s HTML for the element you want to track.

This is hugely important because it allows you to create dynamic triggers that can be used in multiple ways.

Retargeting With HTML Elements for eCommerce

For online store owners, you could build a campaign and create an HTML trigger for product IDs in your eCommerce store. Then, when that product is added to your customer’s shopping cart, OptinMonster will detect the product ID to show your campaign.

This would help:

• Reduce shopping cart abandonment with item-specific recommendations
• Drive more revenue through upselling, cross-selling, and downselling
• Trigger popups at specific points in your site’s content

And much more.

The point is that HTML element triggers give you more freedom to personalize your campaign’s display rules.

Let’s take the first use case, reducing cart abandonment, as an example. In many cases, you could use our Exit-Intent® Technology to stop people from abandoning their cart.

But HTML element triggers take it a step further. Because you can use HTML triggers to show specific products or offers that are related to the actual items in your customer’s cart.

If they had a pair of jeans, for example, and decided to continue shopping (thus leaving their cart), you could bring related products to them. This kind of campaign could look something like this:

Notice that the campaign only makes sense if your customers have a pair of jeans in their cart. With HTML element triggers, you can personalize your campaigns at that level.

And the more personalized you can make your optin campaigns, the higher conversion rates you can expect.

This is just one example of how you can use HTML element triggers to build a stronger connection with your audience and drive more profit.

Ready to get started targeting your audience and boosting conversions? Start your risk-free OptinMonster account today!

Without Lead Verification, you’re leaving lots of money on the table. But with OptinMonster’s TruLead®, you can automatically filter out “bad leads” like spambots, temporary email addresses, and other markers of unqualified email submissions.

Verifying your leads is a guaranteed way of saving money through your email service provider, protecting your email IP reputation, and driving more revenue through your email campaigns.

That’s why our unique Lead Verification system TruLead® is the fastest and most efficient way to optimize your lead generation strategy.

Save Money Through Your Email Service Provider

Most major email service providers (ESPs) charge you based on the number of contacts you have on your list.

This is true whether those contacts are verified leads or whether they’re spambot submissions.

That means you could be wasting hundreds of dollars a month on a contact list that won’t get you the return-on-investment (ROI) you’re looking for. In other words, if you have “bad leads” on your list, you’re pouring money down the drain.

TruLead® allows you to filter out those “bad leads” to ensure that your contact list is full of people who are interested in your products or services. This filter works by letting you block:

• Specific IP addresses
• Characters, strings, or patterns in an email address
• Temporary email addresses
• Role-based emails (help@, support@, contact@, etc)
• Free email addresses

These settings prevent spambots and disinterested traffic from loading your contact list with emails that will never turn into customers.

Improve Deliverability Rates With Lead Verification

Getting higher deliverability rates is the #1 priority for email marketers. You could have the best promotional emails on the planet, but they won’t do you any good if they get sent to your audience’s SPAM box.

That’s why it’s so important to protect your email IP address reputation. And the best way to do that is to get lots of engagement from your email campaigns.

Since TruLead® filters out all those “bad leads” from your list, you’ll see engagement rates drastically improve. That’s because you’ll only be sending promotional email campaigns to a concentrated target audience.

That means higher open rates, higher click-through rates, and, ultimately, higher deliverability rates.

In the end, your email IP address reputation will be improved, so your emails will end up in your audience’s inbox where they belong.

Generate More Revenue With Email Marketing

Finally, having a contact list that’s full of warm leads has an obvious advantage: you’ll make more money through your email campaigns.

That’s because you’ll be sending your promotional emails to contacts who have been verified as your target audience. Every email address on your list is someone who loved your content, product, or services and is more likely to do business with you.

As a result, your campaigns will bring in more revenue and allow you to grow your business.

Ready to verify your leads to save money, protect your email IP reputation, and drive more profits? Sign up for OptinMonster and start using TruLead® risk-free for the next 30 days!

Gamification isn’t just a buzzword or passing trend. When you unlock a prize or earn a high score, your brain rewards you with a rush of dopamine, a hormone that makes you feel great. You can trigger this response by adding interactive, engaging elements to your marketing campaigns, making them so fun they’re addicting.

Using gamification is proven to increase conversions and sales:

• A clothing company called Moosejaw saw a 560% return on investment when they engaged their customers with gamified activities
• Popchips, a potato chip company, saw a 40% increase in sales when they used games to personalize their mobile advertising
• Teleflora, a flower delivery service, boosted their conversions by 92% with a gamified loyalty program

Bottom line: Everyone loves rewards! Most of your website visitors will gladly enter their email address for a chance to win.

Case Study How KnivesShipFree.com Boosted Revenue $10,118.20 Using Giveaways

Countless Ways to Customize Your Gamified Discount Wheel Popup

With OptinMonster’s Coupon Wheel, you have complete control over the discounts and coupons that are displayed, and the chances to win.

You can change the text for each option, and decide whether or not it’s possible for your website visitors to win that prize. The win chance is then shown for each option.

You also have full control over the fonts and colors used in the spin wheel, and can display your own logo in the center.

Choose a ready-to-use, professionally designed template, or design your own using OptinMonster’s Drag and Drop Builder to add any element from icons to videos and more.

Skyrocket Your Sales With Advanced Targeting Rules

Combine your Coupon Wheel optin forms with OptinMonster’s advanced targeting rules to display your campaign to the right person at the right time.

With OptinMonster’s Page-Level Targeting and OnSite Follow Up Campaigns, you can display offers that are relevant to your visitors’ unique interests.

Using Geo-Location targeting, you can limit your giveaways to specific locations.

Make sure that your visitors see your discount wheel at the right time with Timed Display Control, Scroll Trigger, and Campaign Scheduling.

Use Spin the Wheel Discounts to Reduce Shopping Cart Abandonment

Did you know that nearly 70% of shoppers abandon their carts and will never return to complete their purchase?

Coupon Wheels are a proven way to reduce cart abandonment and recover those lost sales.

With OptinMonster’s Exit-Intent® Technology, you can detect the precise moment that the user is about to leave, and show them an irresistible offer to complete their purchase.

OptinMonster works on all types of websites. Whether you are using WordPress, Drupal, Joomla, or a static HTML website, OptinMonster will seamlessly integrate with your website.

Our eCommerce integrations include Magento, Shopify, BigCommerce, Volusion and PrestaShop. For email marketing, we have integrations with all the major email marketing service providers such as MailChimp, AWeber, InfusionSoft, CampaignMonitor, ConstantContact, and dozens more.

Ready to boost email subscriber numbers and increase conversions with a Coupon Wheel optin? Get started with OptinMonster today.

Ever wondered if you could identify your leads and customers whenever they visit your website… and provide a personalized experience for each one of them?

That means…

• On your website, you can call your visitors by their name
• Create dynamic content unique to each visitor based on the data (name, interests, previously purchased products, and so on) you’ve stored about them
• And more…

Website personalization works!

Brands that use personalization see significant increases in customer engagement, 20% more sales opportunities, and 18x more revenue according to studies by Jupiter Research and Annuitas Group.

Unfortunately, you’ll have to invest thousands a month for most website dynamic content tools. But it doesn’t have to be that way. This is where OptinMonster’s Smart Tag feature comes in!

Personalize Your Website with Dynamic Text Replacement

With the click of a mouse, you can use merge tags in your onsite marketing campaigns just as you use them in your emails for content personalization.

Using our simple drag-and-drop popup builder, you can add all kinds of merge tags: date or day of the week; city, state, zip code, or country. You can also add and any information the visitor submits including their name, email, or phone number.

Click here to see another example of Smart Tags in action!

Here are just a few smart dynamic content examples and website personalization ideas that can skyrocket your conversions…

Dynamic Text Replacement on eCommerce with Smart Tags

The importance of personalization in eCommerce can’t be overstated… According to Accenture’s Strategy Global Consumer Pulse Research report, businesses lose billions of dollars every year because of poor personalization.

With OptinMonster’s Smart Tags, you can grab the attention of shoppers by addressing them by name, displaying their city, a specific date, and more.

One highly effective use for Smart Tags is to reduce shopping cart abandonment. More than 66% of people who put an item in their online shopping carts never complete the purchase, which means eCommerce retailers are losing a LOT of money.

Smart Tags capture the attention of those abandoning shoppers by displaying exclusive, relevant deals that are personally targeted just to them.

Combine Dynamic Text Replacement with Exit-Intent Technology, Page-Level Targeting, and Geo-Location Targeting to convert even more abandoning visitors into customers.

Case Study How Expat.com Grows Its Community By 30,000 Members Every Month With Personalized Campaigns

Dynamic Smart Content Increase Engagement for Publishers

Bloggers and media companies need visitors to stay and engage with their content in order to turn a profit, but today their attention spans are shorter than ever.

OptinMonster’s Smart Tags helps you retain your audience’s attention and improve engagement by displaying smart dynamic content to the right person at the right time.

Smart Tags let you tailor offers to your audience depending on the day, date, physical location, the content they’re viewing, and more.

This content personalization feature will help reduce your bounce rate and boost your engagement metrics by creating personalized marketing campaigns tailored for each visitor.

Ready to increase ROI on your website with personalized marketing campaigns? Get started with OptinMonster today.